How CTOs Leverage Technology to Focus on Customer Success

The success of any sales & marketing plan depends heavily on customer engagement achieved through it. Engaged customers are loyal to your business, and they are perhaps the most significant influencers who help you acquire more customers through their positive word-of-mouth.  When happy customers bring more customers, the interactions are feel-good. These interactions help boost...

Salesforce Named #1 CRM Provider for Fifth Consecutive Year

Salesforce has announced that they have been named the #1 CRM provider for the fifth consecutive year by International Data Corporation (IDC) in their latest Worldwide Semiannual Software Tracker. Salesforce is also #1 in customer service applications, sales applications, and marketing applications. Salesforce has increased their market share in 2017 by more percentage points than...