Salesforce Acquires Evergage

In its first major acquisition of 2020, Salesforce has acquired Evergage, a personalization and customer data platform (CDP) in an undisclosed amount. In Evergage’s company website, their CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog post.  Integrating in-depth behavioral analytics & advanced machine learning with data from multiple sources, Evergage offers...

Connections ’19: Salesforce added Customer Data Platform (CDP) to reinforce their Customer 360

At the Salesforce Connections annual event held in Chicago this week which gathered thousands of marketing, commerce, and service leaders,  Salesforce unveiled their new Customer Data Platform (CDP) to boost their Customer 360 platform. This will enable companies to unify their customer data from all the sources to get a single comprehensive integrated view of...