Mastering Email Marketing & Marketing Cloud Benefits

Regardless of business size, email marketing is an effective tool for engaging customers and creating more business prospects. While email marketing is a common method followed by most of the business, understanding how to strategically execute email marketing is vital for enhancing customer relationships, brand promotion, and profitability. While you are running an email marketing...

Pardot Marketing Automation – The Key to Generate More ROI

Marketing automation is the way forward in today’s competitive market. A recent study conducted on marketing automation found that 51% of the companies who participated in the study used marketing automation.  And 58% of those who didn’t were planning to embrace automation soon. The fact that well-implemented marketing automation can help companies generate quality leads...