Salesforce Acquires Evergage

In its first major acquisition of 2020, Salesforce has acquired Evergage, a personalization and customer data platform (CDP) in an undisclosed amount. In Evergage’s company website, their CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog post.  Integrating in-depth behavioral analytics & advanced machine learning with data from multiple sources, Evergage offers...