Dreamforce 2024 is in the books, and wow, what a kickoff!
In Dreamforce 2024, Salesforce is bringing together over 45,000 Trailblazers with attendees from over 140 countries. The excitement was off the charts as Salesforce unveiled a slew of groundbreaking announcements. Missed the buzz? No worries—we’ve got the highlights right here to keep you in the loop.
Let’s dive into the biggest moments from the first day!
1. The Big Reveal: Agentforce
Salesforce has made a strategic shift with Agentforce, moving away from human-in-the-loop copilots to autonomous bots that can operate independently. It’s the suite of autonomous AI agents that has taken center stage at Dreamforce 2024, demonstrating Salesforce’s commitment towards bringing in the new era of AI. Agentforce isn’t just about adding more AI to your toolkit—it’s about completely transforming the way work gets done. These new agents are designed to augment your employees and scale your workforce on demand, all with just a few clicks.
“Agentforce has to be the biggest breakthrough that we have ever had in technology and I think it’s the biggest breakthrough that I have seen in a long time in artificial intelligence”, said Marc Benioff in the Main Keynote.
Agentforce’s out-of-the-box agents are designed for effortless customization and deployment, requiring just a few clicks instead of complex coding, and can be set up in minutes. The initial wave of Agentforce includes specialized agents for sales, service, marketing, and commerce. For instance, the Service Agent goes beyond traditional chatbots by using AI to manage a broad spectrum of service issues without relying on preprogrammed scenarios, thereby boosting efficiency. The Sales Development Representative (SDR) operates around the clock, engaging with prospects, handling queries, managing objections, and scheduling meetings based on CRM and external data, enabling sales teams to focus on nurturing deeper customer relationships.
At Dreamforce 2024, Salesforce empowered attendees to build their first AI agents in minutes at the ‘Agentforce Launch Zone.’ Attendees received one-on-one guidance from Agentforce experts to develop their initial Agent prototypes using a cutting-edge AI-powered Slack app. This app interfaced with a Large Language Model (LLM), simplifying the creation of autonomous agents
2. New innovations in Data Cloud:
3. Customer 360 App Innovations
Salesforce Customer 360 apps provide a unified foundation for AI-powered, personalized experiences across all customer touchpoints, including sales, service, marketing, and commerce, with integration through Tableau and Slack. Built on the Salesforce Platform, these apps leverage shared data to deliver a seamless customer experience.
New innovations include Tableau Einstein, which enhances business intelligence and analytics by embedding data and insights directly into the flow of work. Integrated with Customer 360 apps, Agentforce, Pulse, and Slack, Tableau Einstein helps teams use data effortlessly for faster, more strategic decision-making.
Slack introduced a new user interface for agents, enabling users to interact with their data, uncover insights, and get task assistance from both Agentforce and third-party AI agents from partners like Adobe, Anthropic, Cohere, Perplexity etc. Additionally, a new Slack channel type now links Salesforce CRM records to conversations, providing teams with a unified collaboration space and a real-time customer view to stay aligned and advance their work.
4. Marketing Cloud Innovations
5. Next-Gen Commerce Cloud Unveiled
6. Industries AI: 100 customizable AI prompts for 15 industry clouds
Salesforce introduced Industries AI with over 100 customizable AI prompts, data models, and capabilities tailored to 15 industry clouds, all underpinned by Data Cloud and the Einstein Trust Layer. Industries AI is here to solve different pain points across 15 industries – such as optimizing inventory in consumer goods or boosting student recruitment in education. The new Industries AI features will also enable the creation of industry-specific Agentforce agents, capable of autonomously handling business tasks around the clock and scaling operations efficiently. These agents can be set up quickly and are coming soon to all industry clouds.
7. Data Governance Suite for AI Enterprise
8. Salesforce Ventures Launches $500 Million AI Fund
9. Salesforce’s Community Commitment
10. Salesforce Launches Free AI Training and New Centers
Wrapping Up:
Day 1 of Dreamforce 2024 set an exciting tone for the event, showcasing Salesforce’s commitment to innovation and community. From the transformative power of Agentforce’s autonomous AI agents to groundbreaking updates in Data Cloud, Marketing Cloud, and Commerce Cloud, Salesforce is clearly leading the charge in shaping the future of business technology.
As we look ahead to the rest of Dreamforce, it’s clear that Salesforce is driving meaningful change and creating opportunities for businesses and communities worldwide.
Team CEPTES is currently attending Dreamforce in San Francisco and we would love the opportunity to meet with you if you’re attending. Drop a mail at contact@ceptes.com to meet the team for some amazing tech discussions.
FAQs:
1. How does the integration with Data Cloud impact the AI capabilities of Service Cloud?
2. How does Salesforce's AI-powered Service Cloud integrate with existing systems?
3. What is the expected timeline for the availability of these new functionalities?
- Service Planner is expected to be in pilot in October 2024.
- Customer Experience (CX) Intelligence will be generally available in November 2024.
- The Employee Service Self-Service Portal, HR Service Console, and Workday integration will be generally available in October 2024.
- Employee Service Agent will be generally available in 2025.
Nilamani Das
Nilamani is a thought leader who champions the integration of AI, Data, CRM and Trust to craft impactful marketing strategies. He carries 25+ years of expertise in the technology industry with expertise in Go-to-Market Strategy, Marketing, Digital Transformation, Vision Development and Business Innovation.
