Salesforce Dreamforce 2025 may still be a few months away, but discussion and speculation is on. Will AI agents get even smarter? Will Dreamforce redefine the future of customer experience once again? Gartner predicts 80% of enterprises will use AI agents by 2026. Dreamforce 2025 is where you’ll learn how.
Dreamforce is “the world’s largest, most trusted technology event”, a three-day extravaganza of AI, data, and CRM innovation. And this year too, it promises to deliver groundbreaking AI innovations and clear strategies during these 3 days with 1.5K sessions, 115+ visionary speakers gathering from 143 countries.
Dreamforce 2023 was the era of copilots, and 2024 introduced us to powerful AI agents with Agentforce and 2025 is set to transform your AI vision into a clear roadmap for customer success.
Let’s dig into the top innovations and strategic shifts expected to take center stage of Dreamforce 2025, that every enterprise leader will look forward to:
1. More Power To “Digital Workforce”:
Salesforce is betting big on AI-powered workforce. In the last Dreamforce event, we saw the first wave of this vision in action where Salesforce’s own AI agents, powered by Agentforce, began handling real support tickets on help.salesforce.com. The message was loud and clear—AI agents aren’t replacing humans; they’re augmenting them.
In 2025, we expect Salesforce to go even further—showcasing how companies can build hybrid teams of humans and digital coworkers. But this shift isn’t just technical; it demands a new mindset. To truly unlock AI productivity, organizations need to reskill and upskill their workforce—balancing technical know-how (like agent literacy and prompt engineering) with human strengths such as empathy, collaboration, and storytelling.
Expect proven playbooks for managing this change and boosting adoption on the ground and build confidence at every level of the organization. You’ll learn how to create a workplace culture where AI is embraced—not feared
2. Extracting more value from trapped data:
AI is as good as the data behind it, reinforcing the need to connect, clean, and structure data across Salesforce, data lakes, warehouses, and other applications. In Dreamforce 2024, Salesforce rolled out major Data Cloud upgrades: native processing of unstructured data (audio and video), standardized semantic data model for AI, smarter contextual search, and real-time data activations etc. to help companies “unlock deeper customer insights”.
This year, we expect more insights and demos on this “data-first” foundation. Think live analytics and predictive AI woven into every workflow. In line with this promise, the Dreamforce agenda features hands-on, expert-led sessions focused on breaking down data silos and integrating diverse data sources. There are sessions to demonstrate how to map enterprise data using Salesforce’s well-architected framework or exploring ways to work with large sets of data.
3. Hyper-Personalized Customer Journeys
Salesforce is spotlighting how unified data and AI can deliver hyper-personalized customer experiences across every touchpoint. At Dreamforce 2025, we might see new features that tie live customer data (purchases, support tickets, social sentiment) together with AI to drive personal journeys. The focus is on breaking down data silos and leveraging real-time insights to deliver interactions that are timely, relevant, and contextual across every channel. This year’s Dreamforce sessions include expert strategies for turning insights into revenue, helping brands design personalized, next-gen engagement roadmaps. You’ll also discover best practices for building more accessible Salesforce experiences—with a focus on creating inclusive, user-friendly solutions that drive both impact and adoption.
4. Industry Clouds and Connected Ecosystems
Salesforce has shifted to “industry cloud” playbooks – and Dreamforce is where they showcase them. In 2024 Salesforce launched Industries AI, packing 100+ prebuilt AI prompts and data models across 15 verticals (finance, health, retail, etc.). These will form the basis for industry-specific Agentforce bots. In 2025, we anticipate new AI tools tightly woven into specific clouds. For instance, a Financial Services AI might auto-preapprove loans, or a Manufacturing AI could predict supply bottlenecks.
Crucially, integration plays a role too. This time, Salesforce may unveil deeper AI integration solutions that already began with the introduction of Model Context Protocol (MCP) and Agent2Agent (A2A) support. With native Mulesoft MCP support and A2A support, enterprises can now – transform APIs into agent-ready assets, build multi-agent workflows with governance and observability and enable seamless communication between agents and systems. In short, expect Dreamforce 2025 to spotlight how industry clouds and the ecosystem (AppExchange partners, AWS/Azure/Google integrations, etc.) come together in an AI-driven, cross-company workflow.
5. Designing AI with Integrity
Salesforce is emphasizing the critical need for AI that is not only powerful but also ethical, transparent, and compliant. Through sessions like Designing Trusted AI: Agentforce’s Trust Patterns or Transparency in AI – Salesforce is focusing on the design principles and trust patterns integrated into Agentforce, ensuring that AI-driven decisions are explainable, secure, and aligned with compliance standards.
Business leaders can learn how these patterns are embedded across Salesforce offerings, along with new features that promote responsible AI usage. By prioritizing usability and integrity, Salesforce is equipping businesses with a practical blueprint to adopt AI confidently— turning innovation into a trusted advantage.
Meet team Saksoft at Dreamforce:
We’re excited to announce that CEPTES (a Saksoft company) is one of the Official Dreamforce Sponsors this year, and we can’t wait to connect with you in person! Stop by the Saksoft booth (location details coming soon) to explore how we’re helping enterprises unlock the full potential of Salesforce with Data, AI, and automation-powered solutions. Curious about AI agents? New to Salesforce and need help with a Salesforce roadmap? Or want to see our innovative products in action—our experts will be happy to guide you through.
Also, there are a lot of surprises awaiting at the booth. Don’t miss your chance to grab some exclusive Saksoft swag and fun giveaways while you’re there! Follow us on LinkedIn for further information.
Wrapping up:
Dreamforce 2025 is shaping up as an AI and innovation bonanza, with bold demos of agents, data, and intelligent apps that are going to disrupt the future of connected, intelligent, and trusted businesses. For businesses, this means turning complexity into clarity, and ambition into measurable impact. The message is clear: the path to growth lies in trusted AI, seamless data integration, and experiences that put the customer at the center.
Don’t forget to mark your calendars for the most interesting sessions, expert-led learning and hands-on demo. Network with industry leaders to explore their latest AI innovations.
Don’t just hear about AI innovation – experience it! Get a hands-on demo of Super Agent at our booth (and yes, you can test it with your own use cases). Get all the details.
See you there!
Nilamani Das
Nilamani is a thought leader who champions the integration of AI, Data, CRM and Trust to craft impactful marketing strategies. He carries 25+ years of expertise in the technology industry with expertise in Go-to-Market Strategy, Marketing, Digital Transformation, Vision Development and Business Innovation.
