If you’re planning to attend Dreamforce 2025, Salesforce’s legendary annual event taking place from October 14-16 in San Francisco, you’re in for an unforgettable adventure. Whether you’re brand new to the Salesforce ecosystem or a fresh face at Dreamforce, the scale and energy can be both exhilarating and overwhelming. To help you make the most of every moment, here are the top seven must-do activities all first-time attendees should prioritize.
1. Attend the Dreamforce Keynote
Why It’s Essential: The opening keynote sets the tone for Dreamforce 2025, unveiling Salesforce’s latest innovations and the company’s vision for the coming year. Hearing directly from Marc Benioff and special guests gives you exclusive insight into new products, features, and strategic directions.
Pro Tip: Arrive early to secure a good spot and soak in the excitement—this is where the action starts, and the community gathers in full force.
2. Explore Customer Success Expo (Campground)
Why It’s Essential: The Expo, often called the “Campground,” is the beating heart of Dreamforce. Here, you’ll discover hands-on demonstrations, live product showcases, solutions from dozens of AppExchange partners, and interactive zones.
What Not to Miss:
- Hands-on demos of upcoming Salesforce features.
- Partner booths for swag and real-time solutions to your business challenges.
- Networking lounges to meet users from around the globe.
3. Join Hands-on Training & Certification Opportunities
Why It’s Essential: Dreamforce offers exclusive, instructor-led training sessions and expedited paths to certification. These workshops are invaluable for Salesforce admins, developers, and professionals looking to sharpen their skills and boost their credentials.
Pro Tip: Spots fill up quickly, so register for sessions in advance. Don’t forget to visit the Trailhead Zone for fun, guided learning missions and the chance to earn new badges!
4. Attend Community-led Sessions and Circles of Success
Why It’s Essential: Learning from real users—your peers in the Salesforce ecosystem—offers perspectives and practical tips you won’t find anywhere else. These smaller sessions encourage open dialogue, Q&A, and solution-sharing based on real-world challenges.
Don’t Miss:
- Success Circles focused on hot topics (AI, automation, industry solutions).
- User group meetups for admins, developers, marketers, and more.
5. Experience Dreamforce After-dark: Networking and Parties
Why It’s Essential: Community is at the core of Salesforce Dreamforce, and many connections are made after the day’s last session. Don’t skip the famous Dreamfest concert, partner parties, and impromptu happy hours throughout San Francisco.
Pro Tip: Reserve tickets for the big events, and don’t be shy—introduce yourself and expand your Salesforce network.
6. Book Executive and Expert 1:1 Sessions
Why It’s Essential: Don’t miss the chance to schedule personalized sessions with Salesforce product experts, solution architects, or strategic advisors. These one-on-one consultations are tailored to your unique business needs—whether you’re facing a specific challenge or mapping out your Salesforce roadmap, expert insights can make all the difference.
How to Book: Secure your slot now – Book Your 1:1 Session
7. Dive Into Philanthropy at Dreamforce
Why It’s Essential: Giving back is a cornerstone of Salesforce culture, and Dreamforce features multiple opportunities to make a difference, from volunteer events to onsite activities supporting local causes.
Get Involved:
- Participate in onsite volunteer drives.
- Donate or contribute at the dedicated philanthropy booths.
Bonus Tips for First-Timers
- Plan Ahead: Review the agenda and use the Salesforce Events app to customize your schedule.
- Wear Comfortable Shoes: You’ll be walking a lot!
- Pack Light & Stay Charged: Bring portable chargers and keep your bag light for all the swag and handouts you’ll collect.
[For a complete checklist of what to bring, check out the full Dreamforce 2025 packing guide here.]
- Talk to Everyone: Networking happens everywhere – waiting in line, at coffee stands, and during sessions.
Final Thoughts
Dreamforce 2025 in San Francisco is more than just a tech conference—it’s a celebration of innovation, community, and limitless possibility. By focusing on these seven activities, you’ll unlock an incredible experience, build career-changing connections, and return home energized to take on new Salesforce challenges. Enjoy your first Dreamforce—you’ll be back for more!
Want to make your first Dreamforce unforgettable?
Explore CEPTES’ exclusive Dreamforce 2025 initiatives, session details, and how to connect with us onsite.
Check it out here 
Nilamani Das
Nilamani is a thought leader who champions the integration of AI, Data, CRM and Trust to craft impactful marketing strategies. He carries 25+ years of expertise in the technology industry with expertise in Go-to-Market Strategy, Marketing, Digital Transformation, Vision Development and Business Innovation.
