Finally the most inspiring technology event of the year Dreamforce ’18 has started and as expected day one witnessed some big announcements. As the event opened in San Francisco, Salesforce.org, the philanthropic arm of Salesforce, announced a grant of $18 million to address three major issues which the city of San Francisco is currently facing: public education, homelessness, and cleanliness. Below are few of the key announcements from the first day of Dreamforce 18.
Salesforce & Apple join hands on AI and App Development
Salesforce announced a strategic partnership with Apple to redesign their iOS app to offer customers rich experiences exclusively on iOS with unique Apple functionalities such as Siri Shortcuts, Face IS, Business Chat, and much more, Empowering millions of app developers on iOS with new tools and resources, And to blaze a new iOS app development course on Trailhead to accelerate career growth.
Salesforce expands the Sales Cloud Platform
Salesforce has rolled out advancements to the Sales Cloud platform in order to deliver a faster, smarter, and more integrated sales process from leads to cash, all within Salesforce. They added new features like ‘Sales Cadences’ which can enable managers to create customized, pre-built activity sequences for their sales teams, and ‘Work Queues’ that create a prioritized email and call list right inside Sales Cloud. Now finance and sales are connected with Salesforce billing, and marketers are armed with Pardot (now powered by Einstein & Lightning).
Hello Einstein Voice
In one of the most exciting announcements today, Salesforce introduced Einstein Voice, a new platform service that brings the power of voice to millions of Salesforce users. With the new Einstein Voice, any user can talk to Salesforce which will open doors for smarter work and a more connected customer base. With Einstein Voice Assistant, users can conversationally update Salesforce, get personalized daily briefings and explore Salesforce dashboards.
Introduction of Quip Slides to Transform Collaboration Suite
Salesforce introduced Quip Slides, which is the ultimate solution for real-time team collaboration. With documents, chats, and now slides, Quip offers a single canvas that will empower teams to collaborate and make quicker decisions. With third-party integrations with Box and Dropbox, teams can now use more live data and tools within Quip.
Unify Customer Experiences with Financial Service Cloud
New advancements in the Financial Cloud has been announced to unite customer experiences across consumer and commercial lines of business in banking, wealth management, and insurance sector. Now the new solution with AI innovations and integrations will enable financial service providers the power to unlock customer loyalty by delivering smarter and more connected experiences across the customer lifecycle.
Low Code Tools to Build Apps Faster
Salesforce is bringing the next generation low-code tools to help build apps faster and create intelligent, connected experiences without building from the scratch. As customers are expecting applications with superior designs and highest performance, this new addition by Salesforce will help developers develop robust apps in quick time in Lightning Platform and AppExchange with low-code tools.
Introduction of Customer 360
And the biggest news of the night was the introduction of Customer 360. Customer 360 is a new way for companies to connect Salesforce apps and deliver unified cross-channel customer experiences. Customer 360 will help companies move ahead of an app or department specific view of each customer by making it easier to create a single, holistic customer profile to inform every interaction. Customer 360 comprises a set of powerful platform services that will enhance data management across Salesforce apps and provide instant access to consistent, reconciled customer data.
Stay tuned for day-2 actions !!
Source: Salesforce
