On November 18, 2025, Salesforce announced that it has completed the acquisition of Informatica, a leading enterprise cloud data-management company. The deal has closed and Informatica is now part of the Salesforce family.
With the acquisition finalized, Salesforce now incorporates Informatica’s full suite of data catalog, integration, governance, quality, privacy, metadata, and Master Data management (MDM) services. This consolidation forms a singular, trusted data layer that supports safe, responsible, and scalable agentic AI across the enterprise.
Why Informatica? Why Now?
Informatica is a leading American enterprise data management company that specializes in cloud-based data integration, data quality, data governance, and master data management (MDM) solutions.
It has quietly become the go-to platform for organizations looking to modernize data management in a multi-cloud, multi-vendor world. Its Intelligent Data Management Cloud (IDMC) is purpose-built for enterprises facing the reality of complex, hybrid IT landscapes.
Key reasons this acquisition makes strategic sense:
- AI at the Core: Informatica’s IDMC runs on CLAIRE, an advanced AI engine that intelligently automates metadata management, data discovery, and quality tasks at scale. This turns data management from a manual bottleneck into a self-optimizing process.
- Cloud-Ready by Design: IDMC’s architecture is built for the modern enterprise—scalable, flexible, and serverless across all major cloud providers (AWS, Azure, Google Cloud), plus hybrid on-premise environments. It meets organizations wherever their data lives.
- Vendor-Neutral Interoperability: In a multi-cloud, multi-vendor world, Informatica plays well with everyone—Snowflake, Databricks, SAP, Microsoft 365, and more. No lock-ins. Just seamless connections and freedom to architect your data ecosystem your way.
- Governance from the Ground Up: Data lineage, privacy, compliance, and quality aren’t afterthoughts—they’re embedded in every layer. This governance-first approach ensures AI is not only powerful, but also trusted and compliant.
- Empowered Teams with Low-Code/No-Code: Informatica democratizes data access, allowing business users and IT alike to work with data using intuitive interfaces. This accelerates digital transformation by eliminating silos and putting insights into more hands.
Now deeply integrated with Salesforce, Informatica’s capabilities go from optional add-ons to native, AI-ready enablers—solving the messy data challenges that have held enterprises back for years and setting the stage for intelligent, scalable, and responsible AI.
Strengthening the Entire Agentforce 360 Ecosystem
The completion of the acquisition elevates Salesforce’s platform capabilities across every layer of its data and AI stack:
Data 360 (formerly Data Cloud) — Informatica augments Data 360 so data from across the enterprise isn’t just unified, but “clear, trusted, and actionable.”
MuleSoft — MuleSoft’s integration and API management capabilities, when paired with Informatica’s data-governance and metadata features, offer a more comprehensive end-to-end integration + data-governance solution.
Agentforce 360 — Informatica provides the trusted data foundation that makes agent-based AI meaningful. Clean, governed, enterprise-wide data enables AI agents to reason, act, and deliver outcomes with precision.
Tableau — Users of Tableau will benefit from richer, context-aware data, giving analytics and insights more depth and trustworthiness.
Overall, Salesforce now claims a “system of understanding” — not just a CRM or data-platform stack, but a unified, governed, AI-ready data infrastructure across clouds, applications, analytics and agents.
What This Acquisition Means for Enterprises?
The biggest hurdle for AI isn’t algorithms—it’s data. This Salesforce + Informatica integration transforms scattered data into a unified, trusted foundation, powering reliable, real-time AI across the business.
1. End-to-End AI Workflows
Agentforce can now automate processes across sales, service, finance, and ops using clean, connected data.
2. Flexibility Without Lock-In
Continue using your current clouds and data lakes—this integration delivers unified data experiences across hybrid environments.
3. Built-In Compliance & Trust
With native lineage, auditability, and quality, enterprises can meet regulations like GDPR and HIPAA without slowing down.
4. Real-Time, Zero-Copy AI
Integrations with Snowflake and Databricks enable fast, cost-efficient AI without data duplication.
5. Data as a Strategic Advantage
Automated governance and context turn your data into a growth engine—fueling personalization, efficiency, and risk mitigation.
The Big Picture: Salesforce’s AI Moonshot
Salesforce isn’t just building a better CRM—it’s architecting the operating system for enterprise AI. Here’s how:
1. Agentic AI at Scale
While today’s AI often means isolated chatbots or predictive dashboards, the future lies in autonomous agents that can intelligently coordinate complex workflows—across sales, supply chains, finance, and customer service—driving real-time decisions and actions at enterprise scale.
2. Breaking the Data Silos
By combining Salesforce and Informatica, enterprises gain a unified data ontology where Data Cloud ingests and harmonizes data, while IDMC ensures it’s clean, governed, and trusted. With Einstein and CLAIRE working in tandem, AI decisions become not only smarter and enterprise-ready.
3. AI Without Clean Data = Hallucinations
Without high-quality, governed data, AI models are prone to errors and unreliable outputs. Investing early in data governance ensures your AI delivers accurate, trustworthy, and valuable results—making it a prerequisite for real ROI.
4. Vendor Strategy Matters
Salesforce is doubling down on an open, interoperable ecosystem. Choosing flexible platforms like Informatica avoids vendor lock-in and gives enterprises the freedom to evolve their tech stack as their needs change.
Final Thought:
The acquisition is now complete — and so is Salesforce’s vision of an AI-ready data foundation. By uniting Informatica’s trusted data-management capabilities with the breadth of the Salesforce platform, enterprises can unlock cleaner data, stronger governance, and more reliable AI outcomes.
The future of enterprise AI is here, and it’s built on trusted data.
What’s your data strategy for the AI revolution? Let’s talk!
FAQ:
1. What is Salesforce Agentforce?
2.How much does an Agentforce AI action cost?
Each AI action performed via Agentforce consumes 20 Flex Credits, which equals $0.10 per action.
3.What are Flex Credits and how do they work?
4. Can I convert my unused user licenses into Flex Credits?
5.Are there any free credits available to try Agentforce?
Yes. Customers with the Salesforce Enterprise Edition or higher receive 100,000 free Flex Credits to get started with Agentforce.
Let innovation meet flexibility – Agentforce is your gateway to smarter AI adoption. Explore pricing and get started today.
Nilamani Das
Nilamani is a thought leader who champions the integration of AI, Data, CRM and Trust to craft impactful marketing strategies. He carries 25+ years of expertise in the technology industry with expertise in Go-to-Market Strategy, Marketing, Digital Transformation, Vision Development and Business Innovation.
