Salesforce has just unveiled a groundbreaking update to its Agentforce pricing and it’s a move that could redefine how businesses adopt and scale AI across their operations.
For years, companies have faced a painful dilemma: invest heavily upfront in rigid AI licensing or risk falling behind in the automation race. The traditional license-based model forced organizations to either commit big or hold back on experimentation. That’s now changed.
The AI Pricing Problem (Until Now)
As AI becomes central to business innovation, cost predictability has become one of the biggest barriers to widespread adoption. Most organizations want to implement AI broadly across departments, workflows, and use cases—but fear surprise bills or unused capacity.
Rigid pricing structures have forced many CIOs to make tough choices between innovation and budget control. Until recently, Salesforce’s Agentforce model was no different—offering fixed license-based access to AI capabilities, with limited room for flexibility.
The New Solution: Salesforce Flex Credits
To solve this problem, Salesforce has introduced Flex Credits—a new consumption-based pricing model that’s simple, transparent, and incredibly flexible. Here’s what makes it revolutionary:
- Pay per action: Each action performed by an Agentforce AI agent now costs just $0.10 (consuming 20 Flex Credits).
- Buy credits in packs: Flex Credits can be purchased in bundles—100,000 credits for $500.
- Only pay for what you use: No wasted licenses. You’re charged based on the real value AI delivers.
- Free credits to start: Salesforce customers with the Enterprise Edition or higher get 100,000 credits free to test the waters.
This structure makes it easy to start small, run pilots, and scale only where there’s proven ROI. Whether the agent is automating a service task, updating records, or resolving a case—each meaningful action now has a measurable cost tied to business outcomes.
Try Agentforce Flex Credits today and scale AI smarter. Explore Salesforce Agentforce
Agentforce Flex Agreement: Invest Where It Matters Most
Salesforce didn’t stop with just a new pricing unit – it also introduced the Flex Agreement, a powerful framework for investment agility.
With the Flex Agreement, organizations can shift their investments between human labor (user licenses) and digital labor (Agentforce AI agents). If business priorities shift or usage patterns change, you can:
- Convert unused user licenses into Flex Credits.
- Convert Flex Credits into new user licenses.
- Optimize spending based on where AI adds the most value.
This flexibility removes the guesswork from planning and allows enterprises to respond dynamically as their AI strategies evolve.
Agentforce for Employees: Unlimited AI Access, No Usage Caps
Alongside Flex Credits and the Flex Agreement, Salesforce has announced new Agentforce user licenses and add-ons coming in Summer 2025.
These user licenses will:
- Offer unlimited employee-facing AI agent usage.
- Be priced using a simple per-user-per-month (PUPM) model.
- Seamlessly integrate with Salesforce and Slack, enabling AI to assist across every department without worrying about usage limits.
This makes it easier for businesses to augment every employee with AI—boosting productivity in sales, HR, service, and beyond—without fear of overspending or running into caps.
Why the New Agentforce Pricing Matters
This isn’t just a pricing tweak—it’s a strategic shift designed to democratize access to AI.
Here’s what it enables:
- Experimentation without risk: Run pilots without expensive upfront licensing.
- Outcome-driven investments: Pay only when AI delivers real, measurable value.
- Scalable digital labor: Expand your AI workforce confidently as your business grows.
- Greater alignment with business priorities: Move budget fluidly across people and machines.
For companies seeking agility in their AI adoption journey, the new Agentforce pricing unlocks exactly that. It’s built for those who want to test, learn, and scale—without betting the whole farm from day one.
| Feature | Availability |
|---|---|
| Flex Credits | Available now |
| Flex Agreement | Available now |
| New Agentforce functionality for employees | Available now with Flex Credits |
| Agentforce 1 Editions & Add-ons | Summer 2025 |
| Flex Payment Models | Fall 2025 |
Final Thought
With this pricing evolution, Salesforce is removing the last major barrier to AI adoption—cost predictability. The flexibility to pay as you go, scale as you grow, and shift investments based on ROI transforms Agentforce into more than just a platform – it becomes a growth engine.
For any business that’s been hesitant about AI because of budget concerns, now’s the time to rethink. Agentforce isn’t just more affordable; it’s more strategic, adaptable, and aligned with how modern organizations operate.
FAQ:
1. What is Salesforce Agentforce?
2.How much does an Agentforce AI action cost?
Each AI action performed via Agentforce consumes 20 Flex Credits, which equals $0.10 per action.
3.What are Flex Credits and how do they work?
4. Can I convert my unused user licenses into Flex Credits?
5.Are there any free credits available to try Agentforce?
Yes. Customers with the Salesforce Enterprise Edition or higher receive 100,000 free Flex Credits to get started with Agentforce.
Let innovation meet flexibility – Agentforce is your gateway to smarter AI adoption. Explore pricing and get started today.
Nilamani Das
Nilamani is a thought leader who champions the integration of AI, Data, CRM and Trust to craft impactful marketing strategies. He carries 25+ years of expertise in the technology industry with expertise in Go-to-Market Strategy, Marketing, Digital Transformation, Vision Development and Business Innovation.
