Salesforce, the global CRM leader invited Trailblazers from over 43 countries and 265 global viewing gatherings to their 3rd annual developer conference “TrailheaDX”. In the sold-out event, Salesforce showcased their latest innovations Lightning, Einstein, Trailhead and the newest Salesforce Integration Cloud and highlighted how they can empower enterprises in order to create connected customer experiences.
Salesforce Integration Cloud – First look
One of the toughest developer challenges was to connect systems and different data sources to build customer experiences. By addressing this issue Salesforce in their newest Salesforce Integration Cloud included a set of services and tools to make it easy for the customers to surface their data irrespective of where it resides. This will deliver an intelligent, and connected customer experience across all channels and touch-points. Integration Cloud will typically have three layers;
Integration Platform
Salesforce has finalized to acquire MuleSoft, which is one of the leading platforms to develop application networks connecting enterprise apps, data, and devices. MuleSoft will keep on focusing to build application networks with its Anypoint Platform and will also power the new Salesforce Integration Cloud.
Integration Builder
Admins can have a central view of the customer across their Salesforce deployments as well as their entire network of business systems just with few clicks. Admins can also manage the entire connection through a consolidated admin console.
Integration Experiences
Salesforce Integration Cloud allows admins to offer a seamless and personalized customer experience across sales, marketing, service, and commerce cloud by automatically bringing all the customer data together in an entirely new approach. An admin can use the Lightning App Builder to get commerce order history data into the Lightning service console, which enable service agents to transform service interactions into a cross-sell or up-sell opportunity without leaving their console.
Lightning Flow – CRM Process Automation
As we know, Lightning allows developers to build apps faster and better with hands-on access to a wide range of tools like App Builder to Heroku. Developers are open to choose the most convenient tool for their app development process on Salesforce. Salesforce has introduced the latest platform service “Lightning Flow” that offers tools to bring the power of process automation into CRM. As most of the enterprises are still managing customer processes with legacy tools disconnected from customer data, it results in delays. With the help of Lightning Flow Components, Trailblazers can now build processes with guided, visual tools integrated with customer data and embedded into a touchpoint, helps in reducing wait times for customers and enhancing productivity. For example, now a pharmaceutical company can increase prescription fulfillment by using Lightning Flow to develop automated processes which enhance data entry quality and accuracy for the patients filling insurance forms.
Einstein Analytics & Quip Live Apps for a Smarter App
With the advancement of AI & app integration, you can now set intelligence directly into the apps and get instant access to additional capabilities that keep a business moving forward with just a few clicks. Now developers can use Lightning components to embed Einstein Analytics and live updates within custom apps. These apps can be used inside Quip and are available in the Salesforce AppExchange by various partners. By using a single Quip document, a user can now quickly navigate deals, design infographics, videos and more.
Trailhead drives the next-gen of Developer Learning
Trailhead, Salesforce’s gamified online learning platform which guides users to gain skills, is driving the next-gen developer learning. Since it’s launching in 2014, Trailblazers have earned over 6.5 million badges which directly relate to latest in-demand job skills. Salesforce has expanded Trailhead to include:
Google Trailhead Content
Google Cloud trail helps Trailblazers understand how to get key insights into their website, with robust Google Analytics Reports & Dashboards. Google Cloud trail educates new users on how to operate powerful data queries with BigQuery, a completely managed enterprise data warehouse for analytics at scale.
Trail Guides
Personalized learning always helps to acquire new skills. Trail Guides outline the right way for any role of any level of experience with recommended content, and notifications. This helps everyone to walk on the right path in order to get their dream job.
Take Aways
- New Salesforce Integration Cloud will surface data irrespective of where it resides to connect every system, customer, and device in a new approach.
- Lightning Flow enables Trailblazers to design business processes with visual tools, combining the power of process automation with customer experience.
- New Einstein Analytics Developer Experience and 3rd Party Quip Live Apps will make any application smarter and collaborative within few clicks, without code.
- Trailhead empowers anyone to develop new skills with new learning trails from Google Analytics and personalized learning systems.
