One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean task.
What to do then?
This is when Salesforce marketing cloud comes to the rescue!
Salesforce Marketing Cloud offers the most powerful online marketing platforms for businesses looking for smarter ways to communicate with their customers through different digital channels.
The marketing team in your office can make use of the Salesforce Marketing Cloud for managing customer emails, journeys, social media, mobile, content creation, web personalization, data analytics, content management, and more.
Geared towards B2C firms, Marketing Cloud is gaining popularity among global enterprises. The flexible model is adjustable to the unique needs of organizations that have started automating their marketing processes just recently. Customers can begin using a marketing module (like email) and then go on adding other automated or digital modules when needed.
Marketing Cloud is a marketer’s dream come true as it brings together different aspects of digital and web marketing. Some of the top players in the market have been benefiting from this cloud so far and they have already made that intelligent move to change their marketing game altogether.
Are you still not sure whether Salesforce Marketing Cloud is worthy of an investment? Let me tell you that:
“Salesforce Marketing Cloud has gotten excellent solutions businesses can use for their purpose.”
Here’s a quick overview of impeccable Salesforce Marketing Cloud Solutions all businesses looking to improve their marketing practices should know about!
Personalization Builder
This tool enables businesses to create profiles & algorithms deduced from customer habits. Using Personalization Builder helps automate and personalize everything right from fetching and delivering related content based on user search habits, product/service recommendations, incorporating & integrating trending behaviors to maximize customer engagement.
Customer Journey Management
Thanks to the Salesforce Marketing Cloud, now you can personalize each and every interaction with your customers and create personalized customer journeys.
With customer journeys available at their fingertips, your sales and marketing staff can work smarter and get better data insight throughout your organization.
The amazing benefits of customer journey management solution include:
- Ability to create a targeted and fully customized customer journey
- Garner a better understanding of your customer base
- Engage your customers during each vital customer touchpoint
- Ability to create targeted calls-to-action (CTAs) and then send these CTA through appropriate channels – social, email, or mobile
- Ensure better results from your marketing activities with the help of data analytics
- Deliver cross-functional & cross-channel marketing (digital or otherwise) campaigns
Marketing teams that use Salesforce Marketing Cloud are able to:
- Create a single view of customers
- Automate the journey of customers in real-time
- Connect with customers via personalized content through different devices and channels
Marketing Cloud from Salesforce makes it easier for marketers to efficiently manage behavioral and demographic data gathered in the app while supporting data addition from systems outside their business, such as ERP, CRM, and e-commerce.
Read: Salesforce has Introduced New Einstein Email Capabilities for its Marketing Cloud.
Takeaway
Businesses can help their teams to operate at their fullest potential with the Salesforce Marketing Cloud. As a decade-old Salesforce Silver Partner, we at CEPTES specialize in streamlining and delivering the marketing and sales processes leveraging the immense powers of the Salesforce Marketing Cloud. To explore the opportunities Salesforce has for your business, please feel free to connect with us!
