Salesforce has been named a leader in the recent Gartner Magic Quadrant for Digital Experience Platforms (DXP). In today’s digitally connected era, organizations of every size and industry are transforming their business from a web-centric ecosystem to a more connected and multichannel digital ecosystem. The Gartner Magic Quadrant report evaluated 17 top vendors who are offering digital transformation services for a wide variety of customer, employee, and partner-facing initiatives and listed Salesforce as a leader based on the magnitude of their vision and supreme execution capability.
As per Gartner, a Digital Experience Platform (DXP) is a robust & highly integrated kit of technologies that offer a highly consistent, secure, and personalized access of information & applications to a wide range of customers across multiple touchpoints. DXP is the backbone of an organization’s digital strategy and is a point which enables them to deliver highly engaging digital experiences.
Salesforce offered DXP: Community Cloud
Salesforce offers one of the top-notch DXP for every industry. Community Cloud is Salesforce’s center of Digital Experience Platform that allows organizations of every size to offer exceptional digital experiences powered by the world’s #1 CRM provider. Customer Engagement & Partner Empowerment has become extremely easy with Community Cloud which is built on the Salesforce Customer Success Platform.
Community Cloud also enables Salesforce apps to deliver seamless, AI-powered digital experiences across various customer and partner touchpoints. Organization’s go-to-market becomes faster with pre-built templates, themes, CMS, native integration to Salesforce CRM apps and data etc. Developer tools allow pixel-perfect customizations that make Community Cloud one of the mostly used DXP. Today, Community Cloud is connecting over 378 million customers around the globe through various portals, sites, communities, and mobile apps.
What makes Community Cloud the best?
There are three key aspects of Community Cloud which makes it one of the most preferred platforms for various brands when it comes to offering exceptional digital experiences.
- The Power of the world’s #1 CRM
One of the most significant aspects of Community Cloud, which makes it stand out is that it is connected with the Salesforce CRM. Salesforce CRM makes Community Cloud the most integrated DXP, which can connect with Sales, Service, Marketing, and Commerce Cloud seamlessly. This can also be integrated with any external database, system, or CMS. The CMS integration makes Community Cloud DXP one of the most powerful platform.
- Easy & Quick
With Community Cloud’s declarative Lightning Community Builder, organizations can create outstanding digital experiences. You can also code & develop down to the pixel instead of using pre-built features like out-of-the-box design themes. Organizations can also create, manage, and connect their content in Community Cloud with the new CMS. All of these makes it easy & quick for brands to launch new digital channels with the change in customer demands.
- Personalization
It is not necessary that two users must expect the same level of digital experience. As a brand, it is always important to target your customers and offer personalized experiences. Community Cloud offers robust Audience Targeting. Users can choose what content needs to be shared with which customer. Community Cloud leverage Einstein Analytics to offer personalized recommendations, top content, preferred products etc. to provide the customer with the experience that they wish to have.
Conclusion
Salesforce’s product innovation is something that makes them different from their competitors. Community Cloud enables organizations to exceed their customer expectations by offering a DXP that allows them to develop future-proof digital experiences.
As a Salesforce Silver Consulting Partner, we help organizations revamp their digital platforms & customer engagement strategies by embracing Community Cloud that allows them to offer intelligent and exceptional digital experiences. If you want to know how Community Cloud can help you in developing a world-class digital engagement strategy, get in touch with our team.
Source: Salesforce
