Salesforce’s flagship conference, Dreamforce, is an annual event that brings together thousands of Salesforce professionals, experts, and enthusiasts from around the world. This year’s Dreamforce, held from September 12-14, 2023, was no exception, with impressive statistics that solidified its position as the largest AI event globally. The conference featured over 1500 sessions, with more than 40,000 attendees in-person and millions of viewers online.
In this article, we’ll delve into the top 11 Salesforce Dreamforce ’23 announcements, providing an in-depth analysis of each one and highlighting their significance for Salesforce professionals and businesses.
1. Einstein 1 Platform
The first major announcement at Dreamforce ’23 was the relaunch of the Salesforce platform as Einstein 1. This platform aims to create a trusted AI platform that Salesforce customers can use with confidence. At the heart of Einstein 1 is the introduction of Einstein Copilot, a built-in conversational AI assistant that resides in the user interface. Users, whether internal or external, can interact with Copilot in natural language, similar to how they would converse with another person. Copilot goes beyond simple interactions and offers recommendations in the form of multi-step action plans, empowering users to make informed decisions.
2. Copilot Studio
To further enhance the power and control users have over generative AI, Salesforce introduced Copilot Studio. This feature allows Salesforce professionals, such as admins, to implement impactful generative AI to support user productivity while maintaining control over its usage. Copilot Studio comprises three components: Prompt Builder, Skills Builder, and Model Builder. Prompt Builder enables the creation of prompt templates, Skills Builder grants access to generative AI via skills, and Model Builder allows users to select AI models from Salesforce or preferred partners.
3. Free Data Cloud and Tableau Licenses
Salesforce’s commitment to democratizing access to its products was evident in the announcement of free Data Cloud and Tableau licenses. Customers on Sales and Service Cloud, Enterprise, or Unlimited licenses are eligible for this offering. The package includes two free Tableau Creator licenses and Data Cloud licenses for up to 10,000 profiles. This move eliminates barriers to entry for companies interested in exploring the power of Data Cloud and provides an opportunity for Salesforce professionals to expand their skill sets.
4. Marketing Cloud & Commerce Cloud Integration
Salesforce has made significant progress in integrating Marketing Cloud and Commerce Cloud with the core platform. These tools, originally acquired by Salesforce, are now seamlessly connected via connectors and leverage the power of Data Cloud. With 26 generative AI capabilities already available and more on the roadmap, Marketing Cloud and Commerce Cloud users can harness the potential of AI to drive personalized customer experiences and boost business growth.
5. Data Cloud-Triggered Flow
Salesforce Flow has long been a powerful automation tool, and now with the integration of Data Cloud, it becomes even more impactful. Data Cloud-Triggered Flow enables users to power automation with real-time data from Data Cloud and other integrated sources. This type of Flow is triggered when specific conditions related to Data Cloud data model objects or calculated insight objects are met. By incorporating dynamic data into Flows, users can create personalized experiences and streamline processes.
6. Slack Innovations
Salesforce’s acquisition of Slack has led to exciting innovations in the collaboration platform. At Dreamforce ’23, Salesforce announced Slack AI enhancements, including Channel Recaps, Thread Summaries, and Search Answers. These features leverage AI to enhance productivity and improve collaboration within teams. Additionally, Salesforce introduced automation and Slack lists, further empowering users to streamline their workflows and stay organized.
7. Data Graphs in Data Cloud
To facilitate the exploration of data relationships, Salesforce introduced Data Graphs in Data Cloud. This feature allows users to visualize the relationships between data model objects (DMOs) and rearrange them to ensure the inclusion of relevant data in AI applications. Data Graphs enable users to check data readiness for generative AI prompts and provide further instruction to the AI models. With Data Graphs, users have a powerful tool to optimize AI-driven processes and enhance decision-making.
8. Salesforce AI-Power and Job Creation
According to a report published by IDC, Salesforce’s AI-powered solutions are projected to create a significant impact on both revenue and employment. The report estimates a net gain of $2.02 trillion in revenue from 2022 to 2028. Furthermore, it predicts the creation of approximately 18 million jobs globally, with a net gain of 11.6 million employees during the same period. These figures underscore the immense potential of Salesforce’s AI initiatives and their positive impact on the global economy.
Conclusion
Dreamforce ’23 brought forth a wealth of exciting announcements that showcased Salesforce’s commitment to innovation and the power of AI. CEPTES had the privilege of being a prominent sponsor at Salesforce Dreamforce APAC on Tour. The responses from fellow trailblazers were beyond our expectations, leaving us thrilled. Our moment of pride came when we showcased our highly successful “200 OK” demo at the DF-23 APAC lounge. It was a remarkable success, and we are grateful for this opportunity to shine on such a prestigious platform.
