How Salesforce Can Help Your Real Estate Business

With increasing competition, dynamic customer expectations, and the need for digital transformation – the real estate industry is going through a major shift. As traditional agents struggle to adapt, many are exiting the business, creating a void that is being filled by younger, tech-savvy professionals. This new generation of realtors demands high-quality, adaptable technology tools to stay competitive.

A study by Grand View Research predicts that the global real estate software market will soar to USD 90 billion by 2028, contributing an additional 25%+ to the revenue share of real estate CRM solutions. In times like these, Salesforce CRM has emerged as one of the most prominent solutions for real estate agents, brokers, and developers to track their customers, manage minutest of information, and also even the market listings.

In this blog, we’ll explore how Salesforce can revolutionize real estate operations and deliver exceptional business growth.

Salesforce for Real Estate – The Game Changer Is Here

Salesforce CRM is user-friendly, highly customizable, and seamlessly integrates with existing systems and business processes. Additionally, it consolidates multi-channel leads into a single platform, enabling teams to collaborate efficiently. Every interaction—emails, calls, and documents—is stored in one dedicated location, ensuring easy access and real-time visibility. With all data presented in a unified view, businesses can analyze insights effortlessly and make informed decisions with confidence.

Multiple Problems, One Solution:

From getting in touch with the prospects to the final stage of closing the lead, there are various actions and steps involved. It is extremely important for any type of business to have a well-organized process, identify communication, and establish touchpoints across channels with customers. Moreover, recognize the responsibility and make every individual answerable at each step.

The most essential part is to keep an eye on each step throughout the sales process which can not only help maximize the sales revenue but can also ensure that the organization has the most effective client experience. The Salesforce CRM for real estate helps you to connect these multiple dots and bring project management, property management, customer management, inventory management, agent management, quality inspection, and vendor management onto one unified platform.

Top Challenges Faced by Real Estate Agents 

A robust Customer Relationship Management (CRM) system like Salesforce has become essential in streamlining operations, enhancing customer engagement, and driving sales.

Let’s see how Salesforce can help minimize the pain points that realtors deal with:

Lack of Analytics to Know Potential Customers Better:

Agreed, that the pen and paper mode of analytics and recording is comfortable. But, how suitable is it for your real estate business in the long-term?

Salesforce offers in-built analytics to bring the right data from across millions of data checkpoints to help create a customer persona. Once you know your customers’ needs, you can offer them properties as per their liking and improve your revenue potential.

Fierce Competition and Low Demand:

Low demand in the real estate industry implies that multiple competitors are following one customer and offering competitive prices. The chances of lead conversion are extremely remote.

Salesforce offers a cloud-based storage system, which means your team will be able to carry out operations despite being away from their workstations. Salesforce will encourage prompt response and quick actions, which would eventually lead to enhanced customer experience.

Absence of Streamlined Communication:

The advent of multiple communication channels has, in turn, increased the complexity. Emails, phone calls, WhatsApp, and multiple chats and calling modules are all used to communicate internally as well as with leads and customers.

Salesforce can unify this communication to a single point, which means your team and you are on the same page regarding the follow up of any particular client or lead. Better team collaboration means increased productivity and efficiency.

In a nutshell, Salesforce is a single solution to the above-mentioned pain points and more.

Benefits of Adopting Salesforce for Real Estate

• Centralized Customer & Property Data: Store and access customer details, property listings, agreements, and transactions in one place for better organization and decision-making.
• Improved Lead Management: Automate lead capturing from multiple sources, nurture prospects efficiently, and close deals faster with AI-driven insights.
• Enhanced Collaboration: Ensure seamless communication between agents, brokers, and developers with a single platform for email, calls, and document sharing.
• Data-Driven Insights: Leverage built-in analytics to gain deep insights into customer preferences, market trends, and property performance.
• Scalability & Customization: Adapt Salesforce to fit your business model with custom workflows, integrations, and automation to improve efficiency.

Agents, brokers, and developers can conveniently track and take care of customers, their agreements, and concentrate on closing more deals using Salesforce.

Key Salesforce Features for Real Estate Businesses

• Salesforce Sales Cloud: Automate workflows, manage leads, and track sales activities to improve conversion rates and revenue generation.
• Integration with Third-Party Applications: Connect with MLS listings, property management software, payment gateways, and marketing tools for a seamless experience.
• Multi-Channel Communication: Consolidate emails, phone calls, SMS, and chats into a single interface, ensuring smooth interactions with clients.
• Property & Inventory Management: Keep track of available listings, manage property details, and automate document storage for easy retrieval.
• AI-Powered Insights & Forecasting: Use predictive analytics to identify potential buyers, market trends, and recommend personalized property options.

How CEPTES Helped A Luxury Real Estate Developer In Their Digital Transformation Using Salesforce

A multinational, premium real estate company was facing several critical limitations with their existing Salesforce CRM system. Data management inefficiencies and process bottlenecks were hugely impacting their revenue. CEPTES partnered with them to enhance operational efficiency, streamline payment processes & ensure customer satisfaction.

How did we help?

• Data Storage and Management: Implemented Big Objects to resolve storage limitations and introduced a user-friendly dashboard to streamline lead ownership and assignment processes, empowering the sales team to focus on conversions.

• Payment Processing: We implemented a robust payment gateway solution to streamline financial transactions, ensuring secure, efficient, and accurate processing of payments. This enhancement facilitated improved cash flow management and enhanced customer satisfaction.

• Process Optimization: By digitizing and streamlining the booking process, vendor onboarding, inventory management, and customer communication processes, we achieved an 80% efficiency improvement. Additionally, integrating land mapping functionalities through Google Map integration provided real-time plot status updates, optimizing property management.

• System Integration: We established seamless integration with Microsoft Dynamics to optimize data synchronization and workflow. Additionally, we implemented integrations with multiple systems including other ERPs, payment gateways, OCR, document management, e-signing, CTI, and social communication platforms. This robust integration architecture facilitated the smooth exchange of data across various applications.

•  Geographic Information System (GIS) Integration: Enhanced property management by incorporating land mapping functionalities through Google Maps integration, providing real-time plot status updates.

• Customer Satisfaction and Loyalty: Our solutions have significantly improved the overall customer experience, leading to a substantial increase in Net Promoter Score (NPS).

• Solutions in Progress: To further enhance efficiency and scalability, we are strategically planning to utilize Data Cloud for enhanced data management . By leveraging the power of emerging technologies like Einstein AI through seamless integration, we plan to significantly enhance our solutions with advanced process automation and predictive capabilities.

Wrap-up

At CEPTES, we don’t just implement Salesforce for real estate businesses—we transform the way they operate. With our deep expertise and commitment to innovation, we ensure seamless integration of Salesforce solutions tailored to your unique business needs. Partner with us to enhance efficiency, drive growth, and stay ahead in the competitive real estate market.

Ready to elevate your real estate business with Salesforce? Contact us today!