Salesforce has probably stated its first major announcement of 2020 when they introduced new enhancements for Commerce Cloud at National Retail Foundation (NRF) in New York City. 2019 was incredible for Salesforce Commerce Cloud, as over 900M shoppers across 4,200 live sites in 84 countries used the platform.
At NRF 2020, Salesforce has announced new features to help Commerce Cloud customers build excellent commerce experiences with improved scale, flexibility and speed. Commerce Cloud Platform empowers brands with high agility and flexibility that help them offer highly trusted and personalized commerce experience to their customers.
Here are some of the new announcements;
Accelerate headless commerce experiences
In Commerce Cloud, developers used to develop seamlessly with the in-built commerce platform features and productivity tools. Salesforce has introduced a new innovation to advance headless commerce implementations and offer new levels of flexibility and scalability to perform commerce with ease.
With New and enhanced commerce APIs, developers can perform faster development of custom commerce applications that will help brands reach shoppers at every touchpoint more seamlessly. The new MuleSoft Accelerator for Commerce Cloud will ease commerce integrations to boost commerce projects with pre-built integration templates for ERP & PIM.
Commerce Cloud Developer Center
Developers often need access to resources, best practices, and an engaging community to improve their productivity that will help them lessen the overall development time as well as mitigate risks.
The new Commerce Cloud Developer Center will act as an API community. Developers can use this to quickly discover, share, and build headless commerce experiences. With Developer toolkit and sample apps, developers can build and drive highly personalized commerce applications. Similarly, Headless Commerce Solution Kits and Trailhead will offer clear instructions and best practices on how to develop headless commerce experiences.
Commerce Cloud Einstein AI Dashboard
Data is the oil for commerce. Commerce Cloud helps eCommerce teams with analytics, insights and reporting capabilities to make highly informed business decisions. The dashboards also offer insights into performance metrics and trends.
Einstein AI Dashboard offers real-time metrics with actionable information that is required across sites, storefront pages, and custom date ranges, to optimize AI-powered product recommendations, success evaluation, and ROI increase.
Salesforce Order Management reaches stores
Salesforce Order Management has been helping commerce companies to seamlessly integrate and automate the entire commerce order process connecting the commerce, fulfillment and customer service. This offers a single integrated view of customers.
Salesforce Order Management is now extended to stores. Order management in-store will help partners unlock business-critical use cases to connect physical and digital channels like online purchase, in-store pickup (BOPIS). Retailers can deliver unified & highly personalized in-store and online experiences.
In the era of digital transformation, Salesforce is playing a pivotal role in helping their commerce customers connect to shoppers anytime from anywhere with the B2B eCommerce platform. CEPTES has been helping leading commerce service providers accelerate their journey to success in the world’s #1 CRM platform. With our years of Salesforce platform experience and industry expertise, we implement the best-in-class Salesforce solutions to drive higher customer success and business productivity. Get in touch with us now.
*source: Salesforce.com
