Things To Know When Using Marketing Cloud for User Personalization
In a world where the attention span of a consumer has dropped significantly, businesses across the globe are optimizing their operations to ensure their customers get a personalized experience every time. Almost 78% of marketers across the globe have said that personalization has an extremely strong impact on advancing customer relationships. So, when it comes […]
Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud
Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the […]
Salesforce Marketing cloud: An Ensemble Kit for Enhanced Marketing
One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean […]
Pardot Marketing Automation – The Key to Generate More ROI
Marketing automation is the way forward in today’s competitive market. A recent study conducted on marketing automation found that 51% of the companies who participated in the study used marketing automation. And 58% of those who didn’t were planning to embrace automation soon. The fact that well-implemented marketing automation can help companies generate quality leads […]
6 Ways Salesforce is Transforming the High-Tech Industry
With shorter product life cycles, companies operating in the High-tech sector are expected to deliver a better degree of customer support to sustain competitive advantage. Mediocre processes and poorly integrated systems spell doom for companies, especially in today’s era of rapidly changing customer demands & technologies. The most common challenges that the high-tech companies of […]
How the real-estate industry can leverage Salesforce to streamline their sales funnel
The real estate sector, being traditionally unorganized, has always been slow to adopt new trends. However, lately, there has been a significant change in the real estate model. The recent surge in the availability and capacity of custom digital technology has affected the realtors too. There remain numerous challenges that realtors have to contend with: […]
Leverage Salesforce Sales Cloud and Pardot to Drive Higher Customer Engagement
These days, everything is digitalized. People are spending more time on smartphones than they are in their real lives. As a result, marketers, and businesses are rethinking their strategies to get to digital channels. And, they are indeed successful. However, the question is, how much success is ‘OKAY’ success? Being on social media and using […]
How to enable your marketing & sales team to better connect with the modern B2B buyer?
Today’s world is more connected than ever. Everything & everyone is connected. The way buyers engage with companies has significantly changed. As per the Salesforce State of Connected Customer Report, 54% of the customers think companies need to fundamentally transform how they engage. Customers expect companies to understand what they want BEFORE they ask. Now […]
