Regardless of business size, email marketing is an effective tool for engaging customers and creating more business prospects. While email marketing is a common method followed by most of the business, understanding how to strategically execute email marketing is vital for enhancing customer relationships, brand promotion, and profitability. While you are running an email marketing...
Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...
Marketing Cloud is one of Salesforce’s most significant products. This cloud platform was created to accelerate marketing automation. For a business, simply having the product is insufficient. To benefit from Salesforce marketing cloud implementation services, businesses must also recognize how crucial correct platform utilization is. This blog will discuss a few of the most frequent...
“Gaining a new customer is TEN times costlier than retaining an existing customer.“ Hope do you agree that, even though you are in a Blue ocean with zero competition in your business today, it is not very far to enter into the Red ocean with advanced features, better service at a competitive price from the...
Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...
There have been many aspects and capabilities of Salesforce. One such capability is bringing the Artificial Intelligence to Social Media Marketing. Along with this Salesforce has been deploying Einstein Vision within the Salesforce Marketing Cloud. Marketers are already said to use the Social Studio, to engage actively with their customers on the social media platform....
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