Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Setting the Stage for Salesforce Success: Avoiding the Most Common Salesforce Marketing Cloud Stumbling Blocks

Marketing Cloud is one of Salesforce’s most significant products. This cloud platform was created to accelerate marketing automation. For a business, simply having the product is insufficient. To benefit from Salesforce marketing cloud implementation services, businesses must also recognize how crucial correct platform utilization is. This blog will discuss a few of the most frequent...

Salesforce Connections 2018: Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...

A New Boost for Social Media Marketers – Salesforce Einstein Platform

There have been many aspects and capabilities of Salesforce. One such capability is bringing the Artificial Intelligence to Social Media Marketing. Along with this Salesforce has been deploying Einstein Vision within the Salesforce Marketing Cloud. Marketers are already said to use the Social Studio, to engage actively with their customers on the social media platform....