The Role of Generative AI in Marketing Cloud
Today’s consumer expects to be recognized. And how do we do that, as marketers? Simple, with the art of personalization! But wait, it is easier said than done. Personalization today is no longer a luxury—it’s an expectation. But how do you personalize with every customer and prospect from such a long list? As marketers, we […]
A Beginner’s Guide to Understanding Large Action Models
We can all agree that AI is stirring quite a storm in the tech world, and there is nothing wrong in saying that these innovations continue to reshape how we interact with technology, every day, every minute, and every second. Up until now, LLMs like GPT and Bard have gained widespread recognition, but there was […]
How Einstein AI Transforms Campaign Performance in Salesforce Marketing Cloud
As a marketer myself, I keep (and have to, at any cost) looking for ways to make my campaigns better, each day, every day. Otherwise, there’s no point in running campaigns the traditional way, not getting any results, and then moving on with the same cycle.But as soon as I started using Marketing Cloud as […]
What is Sales Performance Management? A Detailed Overview
Sales leaders, rejoice! Salesforce has just rolled out its powerful Sales Performance Management (SPM) Suite, and it’s here to revolutionize how you plan, manage, and execute sales strategies. If you’ve ever felt the pain of manual processes, disjointed planning, or misaligned territories, the SPM Suite is about to become your new best friend. Built seamlessly […]
Agentforce 2.0: Redefining the Future of Digital Labor
The future of AI-powered business is here, and it’s called Agentforce 2.0. Salesforce is set to unveil the next iteration of its groundbreaking platform, promising unparalleled advancements in digital labor. With powerful new features like Slack integration, enhanced CRM analytics, and an upgraded Atlas Reasoning Engine, Agentforce 2.0 is poised to transform every team, in […]
AI Agents vs Chatbots: A Comprehensive Guide
81% of customers expect faster service as technology advances, and 73% expect better personalization according to a recent report from Salesforce. The debate of AI Agents vs Chatbots has sparked numerous discussions in the tech world and for good reason. Businesses are increasingly adopting AI-driven solutions to streamline customer service, enhance engagement, and improve operational […]
What Are Real-Time Data Graphs?
In today’s fast-paced digital landscape, real-time insights have become the cornerstone of personalized customer experiences and data-driven decision-making. Imagine walking into a store where the staff instantly knows your preferences, recommends products, and addresses your needs in the moment. Now, scale this to a digital ecosystem—that’s the promise of Real-Time Data Graphs. Real-time data graphs […]
How Salesforce Data Cloud Redefines Customer Experience with CRM+Data+AI
The Evolution of Customer Engagement Customer expectations have evolved dramatically. In today’s hyper-connected world, businesses must not only understand customer needs but also anticipate them. The key lies in harnessing data effectively, breaking silos, and creating seamless, meaningful experiences. Salesforce Data Cloud emerges as the cornerstone for this transformation, combining the power of CRM, Data, […]
Identity Resolution in Salesforce Data Cloud – How does it work?
Consumers are overwhelmed with marketing noise, but what truly stands out are hyper-personalized communications that feel personal, relevant and curated just for them. To make it to their wishlist, brands must prioritize understanding their customers. The holiday season is just around the corner, and with it comes a flurry of customer interactions—website clicks, email sign-ups, last-minute shopping […]
Salesforce Data Cloud: The Power Behind Smarter Agentforce To Drive Customer Success
As Salesforce announced the general availability of Agentforce, we are now officially living in the era of AI agents. Agentforce represents the third wave of AI revolution that goes beyond chatbots and copilots with advanced reasoning abilities to predict trends, make decisions and take actions. As Salesforce Chair and CEO Marc Benioff said recently. “It will provide a […]
