Salesforce acquires MapAnything, a native location-based intelligence software

World’s #1 CRM provider Salesforce has announced that they are acquiring MapAnything, a native location-based intelligence software built on the Salesforce platform. Salesforce didn’t reveal the acquisition price. MapAnything is listed in the AppExchange and is a Salesforce SI Partner and ISV Premier Partner. The application recently raised nearly $84 million funding and integrates map-based...

Salesforce Connections 2018: Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...

Salesforce Named #1 CRM Provider for Fifth Consecutive Year

Salesforce has announced that they have been named the #1 CRM provider for the fifth consecutive year by International Data Corporation (IDC) in their latest Worldwide Semiannual Software Tracker. Salesforce is also #1 in customer service applications, sales applications, and marketing applications. Salesforce has increased their market share in 2017 by more percentage points than...

Leading brands drive new levels of productivity and innovation with Salesforce Lightning

Global CRM leader Salesforce has recently announced that global enterprises like T-Mobile, Seagate, Penske Logistics, Aspect Software, Dot Foods, JLL, and Brooksource have significantly achieved higher productivity, built smarter apps with Salesforce Lightning. Lightning Boost the advisory engagement offered by Salesforce Success Cloud is helping global enterprises throughout their Lightning transition period and get results...