Salesforce Announces Einstein 1 and Copilot: Revolutionizing AI in CRM

In a groundbreaking announcement at Dreamforce 2023, Salesforce unveiled Einstein 1 and Copilot, a revolutionary AI assistant that is set to transform the way businesses leverage artificial intelligence in their customer relationship management (CRM) strategies. This game-changing development is aimed at empowering Salesforce users to enhance productivity, streamline workflows, and provide exceptional customer experiences. In...

Making Informed Decisions: Why Choose Salesforce Data Cloud?

In the modern business landscape, data has indeed become the most valuable asset, akin to gold in the past. Organizations worldwide recognize its potential to drive strategic decisions, enhance operational efficiency, and ultimately, gain a competitive edge. Yet, the path to fully harnessing this data-driven potential often presents challenges. Enter Salesforce Data Cloud, a transformative...

Top Dreamforce- 23 Announcements

Salesforce’s flagship conference, Dreamforce, is an annual event that brings together thousands of Salesforce professionals, experts, and enthusiasts from around the world. This year’s Dreamforce, held from September 12-14, 2023, was no exception, with impressive statistics that solidified its position as the largest AI event globally. The conference featured over 1500 sessions, with more than...

CEPTES Software- 2x Partner Innovation Award 2023 Winner

Companies that push boundaries and deliver exceptional solutions are celebrated for their achievements by Salesforce every year. CEPTES Software, a standout player in this arena, proudly accepts the “Partner Innovation Award- 2023” within the Salesforce ecosystem. We’re the only company to standout as 2x award winners.   We won this prestigious award in the “Emerging...

Things To Know When Using Marketing Cloud for User Personalization

In a world where the attention span of a consumer has dropped significantly, businesses across the globe are optimizing their operations to ensure their customers get a personalized experience every time. Almost 78% of marketers across the globe have said that personalization has an extremely strong impact on advancing customer relationships. So, when it comes...

Leveraging Salesforce Marketing Cloud for Better Email Marketing – A Step-By-Step Guide

Salesforce is one of the emerging CRM systems that is globally claimed as the #1 CRM, extending customer relationship management to businesses regardless of their size and operating field. In simpler terms, we can say that Salesforce helps businesses serve their customers better with tools to analyze customer data and automate sales and marketing processes. ...