The world’s #1 CRM, Salesforce, assists emerging businesses in organizing key operations and improving customer relationship management. Salesforce has the potential to give rise to unlimited opportunities when leveraged effectively. As Salesforce is a comprehensive and complex platform- it becomes challenging to customize and implement as the size of the company grows. For the best...
Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...
The sales industry has evolved significantly over the last few decades. Customers have grown to be more cautious, and their purchasing decisions have become more complex as a result. They are not only well-informed, but also well-connected, and are looking for a reliable, responsive, quick, and productive channel. As a result, in many companies, sales...
Salesforce is a CRM platform commonly used by businesses to grow and improve their sales, customer service, marketing automation, analytics, and application development. Even though there are other CRMs available, Salesforce is quickly becoming the industry standard. It provides a wide range of services that enable businesses to interact with their customers in ways that...
Salesforce is a big platform. It presents a broad range of products and services that boost the efficiency and flexibility of business operations. Salesforce’s scale and robustness have one effect, which is that its design, deployment, maintenance, and use can all be quite complicated. If you want to make the most of this CRM, you...
Marketing Cloud is one of Salesforce’s most significant products. This cloud platform was created to accelerate marketing automation. For a business, simply having the product is insufficient. To benefit from Salesforce marketing cloud implementation services, businesses must also recognize how crucial correct platform utilization is. This blog will discuss a few of the most frequent...
Launching your app on the Salesforce AppExchange gives you access to a massive pool of prospective new users. This post will help you understand the Salesforce AppExchange and the top reasons your company should use it to get an edge over competitors. What is Salesforce AppExchange? Salesforce AppExchange is the leading enterprise cloud marketplace for...
As the global landscape around digital threats and attacks evolves, businesses need to evolve accordingly. Businesses these days have to remain dynamic and bring in the changes on a constant basis when it comes to their security systems. Keeping that in mind, Salesforce recently announced that from 1st February 2022 onwards, multi-factor authentication will be...
Salesforce Platform Events are data-contained messages that are secure and scalable. Businesses now use them to integrate Salesforce business processes with external apps by exchanging real-time event data. Platform Events is based on event-driven software architecture that allows an application to identify “Events” or critical business moments in real-time and act on them. But what...
The biggest event of the year 2022, Dreamforce, has finally started at Moscone centre in San Francisco. This conference by Salesforce is getting bigger and bigger with every passing year. This year 1,71,000 people from all over the world have registered for this mega event, which is also a record-breaking moment for Dreamforce. The four...
CEPTES is a global Salesforce service provider who accelerates the business value of your Salesforce investment through consultation, digitalization, and innovation.
