Brand marketers and advertisers spend a lot of time coming up with unique campaigns, tactics, and processes while keeping prices low and assuring a solid return on investment (ROI). But the business dynamics keep changing continually, generating new trends in the market that businesses need to keep up with to stay in the market....
It’s all about growing and improving in life. No matter how old you get, there will always be something new to learn and opportunities to improve. The greatest competitive edge is a person’s capacity to learn and apply what they’ve understood into action quickly. Our colleague, Mohammad Fares, who joined as a Salesforce Admin at...
Salesforce AppExchange is a business application marketplace where Salesforce customers can find, install, and utilize a wide range of third-party applications. It is designed to extend the functionality of Salesforce and provide users with additional features and capabilities. More than 90% of Salesforce users rely on AppExchange apps, spanning cloud solutions to consulting services....
Being the #1 cloud computing marketplace, Salesforce AppExchange offers an enormous market for CRM-adjacent solutions. ISV partners who leverage Salesforce efficiently can grow faster and gain a strong market position using the extensive AppExchange ecosystem. The Salesforce platform is considerably distinct from other platforms in terms of product development. It demands extensive technical knowledge...
Introduction Salesforce has recently announced the rebranding of Pardot, which is one of Salesforce’s best marketing automation tools. For a platform that was doing fantastic, the sudden change of the name prompts many questions in our heads. If you haven’t heard already, Salesforce has recently announced the rebranding of many of its products. Among many...
[vc_row][vc_column][vc_column_text] Salesforce is continually improving its functionality. With each new upgrade, the organization adds new features to make the current functioning system more efficient. The winter release of Salesforce has been announced. It includes a few new, but crucial, features and functions. The latest enhancements, particularly in Einstein Search and Flow Builder, have inspired administrators...
In a world as connected and digitally sound as today, customers choose to select the businesses they want to engage with. As most of the world has shifted online post the COVID-19 pandemic, the rise of services, products, and content-on-demand is an opportunity and a challenge at the same time. Customers today know what they...
Salesforce has already reckoned an industry leader in powerful CRM and cloud solutions for sales, services, marketing, and more. Recent developments in the platform have made it even easier for businesses to integrate Salesforce solutions across requirements. In addition to function-specific clouds of Sales, Service, Marketing, and Commerce, Salesforce is also enabling its users the...
Create a 360-degree view across the student lifecycle with Salesforce The ongoing pandemic has stifled the education sector as much as, if not more than, other industries. More than 90% of the world’s students across elementary, secondary, and tertiary levels were forced to abstain from physically attending classes. The need of the hour is to...
CEPTES is a global Salesforce service provider who accelerates the business value of your Salesforce investment through consultation, digitalization, and innovation.
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