Regardless of business size, email marketing is an effective tool for engaging customers and creating more business prospects. While email marketing is a common method followed by most of the business, understanding how to strategically execute email marketing is vital for enhancing customer relationships, brand promotion, and profitability.
While you are running an email marketing campaign in Marketing Cloud, it might seem very simple as collecting the email Ids, scheduling a campaign, and sending out emails– right??
However Not Quite !!
Learning how to build a successful Email marketing campaign is vital. Let’s learn some tricks & tips–
Creating Distinct Goal – Want to get most out of your email campaign? Then, you need to have a defined goal. Before diving into the details, take a step back and consider what you want to achieve. Why have you chosen email as your method of communication, and what do you hope to gain from it? Once you’ve answered these fundamental questions, you’ll be able to craft a thoughtful strategy that maximizes your chances of success.
Segmenting Audience & Personalizing – Segmenting your email list into targeted groups is a valuable practice that can provide useful insights for analyzing and reflecting on your campaigns. By using split testing, you can determine which groups are most responsive to your email messages. One effective way to segment a large email list is by subscription type, such as customers-only, product updates, newsletters, daily emails, and HTML preferences (text-only vs. HTML).
Successful email marketing requires segmenting and personalizing campaigns based on subscriber preferences. Offer various options during sign-up for subscribers to choose the type and frequency of emails they receive. Make it easy for them to update preferences or unsubscribe. Provide the option to personalize their email experience if they attempt to unsubscribe.
Crafting Compelling Content & Catchy Headlines – No matter how compelling your email body content is but what if your receiver doesn’t open it! The gateway to your email is the catchy headline or subject line you mentioned in your email. Keep your subject line’s characters in between 40 words. Let people know what they are going to find when they click in your email, so give a clear idea of the content in the subject itself in an interesting way so that they will click to open it. Without having a clue what they will find inside the mail, there is a fair chance they will move it to trash or another folder.
Choose Your Timing to Bang On – If your email reaches your prospect at the right time, there is a chance that they will open your email. So, understanding the time-zone, working hours, and behavior of your audience is crucial. The timing of your email campaigns is crucial to their success. Avoid sending emails in the middle of the night, and be mindful of time zones.
Research has shown that send times between 10:00 a.m. and 11:00 a.m., as well as 8:00 p.m. to midnight, typically result in higher open rates. However we understand targeting various prospects with various time-zones is not always possible, using the power of the Salesforce Marketing Cloud will help you out with this. You can auto-schedule your email campaigns at the targeted time for your targeted reach-out list.
Mention your Brand- IN BOLD – To avoid confusion and build trust with your subscribers, it’s essential to make it clear that your email is from your brand. This can be achieved by including your brand name in the email and ensuring that the design and content are consistent with your website branding.
Look & Feel is Crucial – A responsive design with a better look & feel always attracts your reader. Hence, never ignore this point while setting-up your email campaigns.
A Clear CTA is Mandatory – Don’t miss embedding a clear CTA button into your email if you want to make your email really impactful. CTA can be to your landing page, any forms, or a page of downloadable content. Make sure to attach a form or something similar where the lander can fill out their details so that it is easy for you to track them. If you are doing the same with Marketing Cloud, then with automated tools it will get saved in the database so that you can add them into your further personalized campaigns.
Set Up Tracking – To accurately assess the success of your email marketing campaign, it’s essential to implement effective tracking measures. This includes monitoring metrics such as page duration, user engagement, bounce rates, and conversions. While Google Analytics is a popular tool for tracking these metrics, there are also other viable options available. By properly tracking and analyzing these metrics, you can gain valuable insights into the effectiveness of your email marketing strategy and make data-driven decisions to improve future campaigns.
Why Salesforce Marketing Cloud for Successful Email Marketing Campaign–
Personalization: Marketing Cloud allows you to create personalized and targeted email campaigns, increasing the chances of your audience engaging with your content.
Automation: With Marketing Cloud, you can automate your email campaigns, saving time and effort while ensuring that your messages are sent out at the right time and to the right people.
Analytics: Marketing Cloud provides detailed analytics and reporting, allowing you to measure the success of your campaigns and make data-driven decisions to improve future campaigns.
Integration: Marketing Cloud integrates with other Salesforce products, allowing you to create a seamless customer experience across multiple channels.
Scalability: Marketing Cloud can handle large volumes of emails and can scale to meet your business needs as your audience grows.
Compliance: Marketing Cloud ensures compliance with email marketing regulations, such as GDPR and CAN-SPAM, helping you avoid legal issues and protect your brand reputation.
Concluding –
One of the most influential tools to engage your audience is Email Marketing helps you increase brand awareness and drive revenue. By following these tips for optimizing your email marketing strategy in Salesforce Marketing Cloud, you can create campaigns that resonate with your audience and drive results. Remember to focus on personalization, automation, and analytics, and always be testing and refining your approach.
Want to learn more about how to smoothen your email campaigns and drive more results? Get in touch with CEPTES today– your one stop shop for all Salesforce needs!
