How Einstein AI Transforms Campaign Performance in Salesforce Marketing Cloud
As a marketer myself, I keep (and have to, at any cost) looking for ways to make my campaigns better, each day, every day. Otherwise, there’s no point in running campaigns the traditional way, not getting any results, and then moving on with the same cycle.But as soon as I started using Marketing Cloud as […]
What is Sales Performance Management? A Detailed Overview
Sales leaders, rejoice! Salesforce has just rolled out its powerful Sales Performance Management (SPM) Suite, and it’s here to revolutionize how you plan, manage, and execute sales strategies. If you’ve ever felt the pain of manual processes, disjointed planning, or misaligned territories, the SPM Suite is about to become your new best friend. Built seamlessly […]
Agentforce 2.0: Redefining the Future of Digital Labor
The future of AI-powered business is here, and it’s called Agentforce 2.0. Salesforce is set to unveil the next iteration of its groundbreaking platform, promising unparalleled advancements in digital labor. With powerful new features like Slack integration, enhanced CRM analytics, and an upgraded Atlas Reasoning Engine, Agentforce 2.0 is poised to transform every team, in […]
AI Agents vs Chatbots: A Comprehensive Guide
81% of customers expect faster service as technology advances, and 73% expect better personalization according to a recent report from Salesforce. The debate of AI Agents vs Chatbots has sparked numerous discussions in the tech world and for good reason. Businesses are increasingly adopting AI-driven solutions to streamline customer service, enhance engagement, and improve operational […]
What Are Real-Time Data Graphs?
In today’s fast-paced digital landscape, real-time insights have become the cornerstone of personalized customer experiences and data-driven decision-making. Imagine walking into a store where the staff instantly knows your preferences, recommends products, and addresses your needs in the moment. Now, scale this to a digital ecosystem—that’s the promise of Real-Time Data Graphs. Real-time data graphs […]
How Salesforce Data Cloud Redefines Customer Experience with CRM+Data+AI
The Evolution of Customer Engagement Customer expectations have evolved dramatically. In today’s hyper-connected world, businesses must not only understand customer needs but also anticipate them. The key lies in harnessing data effectively, breaking silos, and creating seamless, meaningful experiences. Salesforce Data Cloud emerges as the cornerstone for this transformation, combining the power of CRM, Data, […]
Identity Resolution in Salesforce Data Cloud – How does it work?
Consumers are overwhelmed with marketing noise, but what truly stands out are hyper-personalized communications that feel personal, relevant and curated just for them. To make it to their wishlist, brands must prioritize understanding their customers. The holiday season is just around the corner, and with it comes a flurry of customer interactions—website clicks, email sign-ups, last-minute shopping […]
Salesforce Data Cloud: The Power Behind Smarter Agentforce To Drive Customer Success
As Salesforce announced the general availability of Agentforce, we are now officially living in the era of AI agents. Agentforce represents the third wave of AI revolution that goes beyond chatbots and copilots with advanced reasoning abilities to predict trends, make decisions and take actions. As Salesforce Chair and CEO Marc Benioff said recently. “It will provide a […]
Unwrapping Holiday Magic: Transform Your Business with Agentforce
What Are Salesforce Data Cloud Credits? Salesforce Data Credits are a key component of Salesforce Data Cloud that allow businesses to manage their data usage efficiently and flexibly. Unlike traditional subscription-based models, Salesforce Data Credits provide a consumption-based approach where businesses pay for only what they use. This makes data management scalable, cost-effective, and transparent. […]
How Are Agentforce and AI Personalizing the Customer Experience?
The business landscape is evolving rapidly and to keep up, businesses need to ensure that their customer journeys are personalized. As it is only when businesses understand their customers’ needs and offer tailored solutions – they will be able to foster loyalty, increase engagement, and drive revenue. With Salesforce Agentforce, an AI powered by advanced […]
