Salesforce’s Spring ’23 Product Release brings exciting enhancements to Salesforce Marketing Cloud (SFMC). The release rolled out in stages, with main Salesforce release dates on January 13, February 3, and February 10. By February 13, 2023, all the new features are generally available to users. The latest Marketing Cloud release promises innovative solutions that can...
Salesforce is one of the emerging CRM systems that is globally claimed as the #1 CRM, extending customer relationship management to businesses regardless of their size and operating field. In simpler terms, we can say that Salesforce helps businesses serve their customers better with tools to analyze customer data and automate sales and marketing processes. ...
Regardless of business size, email marketing is an effective tool for engaging customers and creating more business prospects. While email marketing is a common method followed by most of the business, understanding how to strategically execute email marketing is vital for enhancing customer relationships, brand promotion, and profitability. While you are running an email marketing...
The medical device industry is constantly innovating, producing innovative products and services that improve the lives of patients. As technology continues to evolve, so do the tools and platforms used by medical device manufacturers to reach new markets and customers. Salesforce Marketing Cloud is one of the leading marketing platforms for medical device manufacturers, offering...
Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...
A go-to-market strategy is indispensable for a business to grow during tough times. With Salesforce a crucial aspect of the plan, it is essential to analyze what’s good and what’s not for your business. What is the Idea Behind It All? Companies that have a solid go-to-market strategy can succeed in any market downturn. Companies...
In today’s world AI is being used through the marketing lifecycle to meet the customer’s expectations, get a competitive edge, and in the long run to improve the business margins. Marketers worldwide reported that AI alleviates their overall marketing efficiency by helping them in creating 1-to-1 marketing campaigns across every touchpoint. Generally, AI lends a...
One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean...
“The Biggest Challenge a Business Faces Today is to Streamline their Sales and Marketing Process. They Fail to Strengthen Relationships with their Customer at Every Stage due to their Sales & Marketing Gaps. That’s where Salesforce comes as a Savior, Allowing Customers to put in the Center of Everything. One Platform for One Connected Experience...
Salesforce, the #1 CRM provider in the world has been positioned as a leader in Gartner’s 2020 Magic Quadrant for multichannel marketing hubs for its Marketing Cloud. Marketing Cloud has been helping enterprises communicate with their customers with the right message in the right tone at the right time. Enterprises are being able to create...
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