Marketing Cloud

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5 Reasons to Implement SFMC for Medical Device Manufacturers

March 21, 2023by vanita panigrahi

The medical device industry is constantly innovating, producing innovative products and services that improve the lives of patients. As technology continues to evolve, so do the tools and platforms used by medical device manufacturers to reach new markets and customers. Salesforce Marketing Cloud is one of the leading marketing platforms for medical device manufacturers, offering...

Marketing Cloud Salesforce Marketing Cloud

Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

October 20, 2022by Disha Jain

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Marketing Cloud

How to Deploy an Effective Salesforce Market Strategy for Your Business

October 4, 2021by Ananya Mohapatra

A go-to-market strategy is indispensable for a business to grow during tough times. With Salesforce a crucial aspect of the plan, it is essential to analyze what’s good and what’s not for your business. What is the Idea Behind It All? Companies that have a solid go-to-market strategy can succeed in any market downturn. Companies...

Einstein Einstein Analytics Marketing Cloud

Best Practices to Boost Email Marketing with Salesforce Marketing Cloud & Einstein AI

July 28, 2021by Ananya Mohapatra

In today’s world AI is being used through the marketing lifecycle to meet the customer’s expectations, get a competitive edge, and in the long run to improve the business margins. Marketers worldwide reported that AI alleviates their overall marketing efficiency by helping them in creating 1-to-1 marketing campaigns across every touchpoint. Generally, AI lends a...

Marketing Cloud

Salesforce Marketing cloud: An Ensemble Kit for Enhanced Marketing

March 18, 2021by Vandana0

One big challenge most marketers across the globe face today is how to acquire and retain customers. The key to customer acquisition and retention, however, lies in effective communication – the more you are connected with your customer the brighter are the possibilities of achieving faster conversion. Trying to do this manually is a herculean...

Marketing Cloud Salesforce

How to Use Salesforce to Automate the Sales & Marketing Process?

November 23, 2020by Ananya Mohapatra0

“The Biggest Challenge a Business Faces Today is to Streamline their Sales and Marketing Process. They Fail to Strengthen Relationships with their Customer at Every Stage due to their Sales & Marketing Gaps. That’s where Salesforce comes as a Savior, Allowing Customers to put in the Center of Everything. One Platform for One Connected Experience...

Marketing Cloud Salesforce

Salesforce positioned itself in the Leaders Quadrant of Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

May 20, 2020by Shreshth Tiwari

Salesforce, the #1 CRM provider in the world has been positioned as a leader in Gartner’s 2020 Magic Quadrant for multichannel marketing hubs for its Marketing Cloud. Marketing Cloud has been helping enterprises communicate with their customers with the right message in the right tone at the right time. Enterprises are being able to create...

Einstein Einstein Analytics Marketing Cloud

Salesforce has Introduced New Einstein Email Capabilities for its Marketing Cloud

October 28, 2019by mani

Salesforce has recently introduced new email features in its Marketing Cloud in order to make email capabilities more efficient. The new Einstein Email capabilities will help new-age marketers enhance their productivity, send more personalized emails and drive more customer engagement. Salesforce’s intelligence platform Einstein Analytics is currently helping marketers get valuable insights in order to...

Marketing Cloud Pardot

Marketing Cloud Vs Pardot? Which one your business needs?

June 4, 2019by Shreshth Tiwari

As the world’s #1 CRM provider, Salesforce is being used by businesses of all sizes and from varied industries. Salesforce offered solutions are enabling service providers to connect with their customers in a whole new way. Salesforce is one of the best platforms for marketers in order to automate their entire marketing process and engage...