5 Reasons to Implement SFMC for Medical Device Manufacturers

The medical device industry is constantly innovating, producing innovative products and services that improve the lives of patients. As technology continues to evolve, so do the tools and platforms used by medical device manufacturers to reach new markets and customers. Salesforce Marketing Cloud is one of the leading marketing platforms for medical device manufacturers, offering...

Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Best Practices to Boost Email Marketing with Salesforce Marketing Cloud & Einstein AI

In today’s world AI is being used through the marketing lifecycle to meet the customer’s expectations, get a competitive edge, and in the long run to improve the business margins. Marketers worldwide reported that AI alleviates their overall marketing efficiency by helping them in creating 1-to-1 marketing campaigns across every touchpoint. Generally, AI lends a...

Salesforce positioned itself in the Leaders Quadrant of Gartner’s 2020 Magic Quadrant for Multichannel Marketing Hubs

Salesforce, the #1 CRM provider in the world has been positioned as a leader in Gartner’s 2020 Magic Quadrant for multichannel marketing hubs for its Marketing Cloud.  Marketing Cloud has been helping enterprises communicate with their customers with the right message in the right tone at the right time. Enterprises are being able to create...

Salesforce has Introduced New Einstein Email Capabilities for its Marketing Cloud

Salesforce has recently introduced new email features in its Marketing Cloud in order to make email capabilities more efficient. The new Einstein Email capabilities will help new-age marketers enhance their productivity, send more personalized emails and drive more customer engagement.  Salesforce’s intelligence platform Einstein Analytics is currently helping marketers get valuable insights in order to...