How to Deploy an Effective Salesforce Market Strategy for Your Business

October 4, 2021by Ananya Mohapatra

A go-to-market strategy is indispensable for a business to grow during tough times. With Salesforce a crucial aspect of the plan, it is essential to analyze what’s good and what’s not for your business.

What is the Idea Behind It All?

Companies that have a solid go-to-market strategy can succeed in any market downturn.

Companies that invest time and effort in solving customer problems will likely gain a competitive edge over their competition within the next ten years.

Salesforce is a great tool for distributing and implementing technology. Businesses that use Salesforce are more likely to succeed.

However, customers who don’t invest in the solutions they need may not be as successful as their counterparts.

This idea is for companies that solve critical issues and have go-to-market plans rooted in customer needs. They will be category leaders, while others find their contracts canceled and uncertain.

Salesforce Go-To-Market Plan

Those with an uncommon vision are the real product leaders. Businesses built on Salesforce see tremendous growth and success. It helps them to:

  • Reduce business risk
  • Sell into the enterprise
  • Cut down the development costs
  • Move to market faster
  • Develop credibility

A Strategic Salesforce Plan Goes A Long Way

Building on Salesforce helps a business to improve their time to the market. The platform has a humongous scope to offer growth and success to businesses from various industries. With innumerable customers across the globe, Salesforce allows its partners to reach their target audience which wouldn’t have been feasible otherwise.

Moreover, generating business from a product on the Salesforce AppExchange is way faster, if done strategically. It is essential for a business to cut through the clutter and stand out from the rest.

An effective salesforce strategy is such that helps in generating higher sales, supporting new product launches, detailing multiple products and defending against the competitors. 

While strategizing, one must focus on addressing customers’ frustrations, targeting new industries, expanding into new horizons, better customer experience, reaching people worldwide, extending service offerings and, cross-selling and upselling. The continued success of Salesforce lies in its ability to maintain and improve the brands associated with it.

Analyze Your Salesforce Plan

No matter how far you’ve come, religious evaluation of your position to Salesforce has to be a regular practice. 

Your product plays an essential role in the ecosystem. It should do better with the Salesforce functionality.

Align Your Product with the Salesforce Ecosystem 

Position your product accurately in accordance with Salesforce whilst keeping the broader market in perspective. Recognize what issues your product solves, align those with your customer personas and ultimately expand with Salesforce. Moreover, it is indispensable to understand the segment your product maps to and define your buyers just like AppExchange and produce materials that go hand in hand with Salesforce’s message.

Standing Out From the Competitors

There are innumerable businesses doing the same job, targeting the same demographics, and having a similar goal like you. These businesses are the ones that pose serious competition. From companies with enterprise apps to cloud computing app service providers and vendors of packaged business software, there are many out there. The traditional platform development companies and cloud computing development platform companies that develop products and apps for customers primarily run as hosted services or on customer’s infrastructure. A business must have a go-to-market strategy to stand out and shine brighter than the rest.

Now that we have an understanding of why your Salesforce go-to-market strategy is indispensable for your business. Let’s dive deeper into what a great go-to-market plan for your Salesforce application should look like.

Go-To-Market Strategy for Your Salesforce Application

Published Or Unpublished? – Selecting the Right Application Listing

For promotion, unpublished apps are ideal. People can only spot you on the platform with the link you provide. It’s exclusive, you can select clients instead of selling the app in an open market.

Published apps listings show you on the general search, allowing your app to get noticed. However, you are beating hundreds and thousands of apps on Salesforce. Many of them have marketing and sales teams behind them. 

Make sure you have world-class marketing images, videos, and descriptions to stand out from your competition.

Picking an application listing is step one. There are some other factors that will help you in your Salesforce Application promotion.

  • Attend conferences to build relationships 
  • Build a cordial relationship with the SI partners
  • B2C communication 

Attend Conferences to Build Relationships 

Attending local events and conferences is a great way to increase your visibility. Attend conferences strategically while keeping your target market in mind. Utilize the platform to build your network in the Salesforce space. 

Build Cordial Relationship with the SI Partners

Your partner has on-ground experience as well as a network. They can easily advocate on behalf of your solution to their client base. 

B2C Communication 

Social media, email, and websites are great communication mediums for B2C marketing. One can build a case management system to analyze their customer success and handle issues. You can even build testimonials, word-of-mouth recommendations, videos, case studies, etc.

The Final Words

A business with a Salesforce go-to-market strategy has an upper hand over its competitors. Salesforce has enormous potential, however, to leverage it fully, one needs an effective market plan. 

As a business, you should develop a strategy to grow, survive, stand out, and expand, even during hard times. 

CEPTES is a global Salesforce service provider that adds business value to your Salesforce investment. Our core pillars are digitization, consultation, and innovation. To find more informative blogs like this one, visit CEPTES blogs.

Want to build an effective Salesforce market strategy for your business? Get in touch with us today!