A Step By Step Guide To Lead Nurturing

In a world as connected and digitally sound as today, customers choose to select the businesses they want to engage with. As most of the world has shifted online post the COVID-19 pandemic, the rise of services, products, and content-on-demand is an opportunity and a challenge at the same time. Customers today know what they...

4 Ways Pardot Premium Enhances Account-Based Marketing

If you are a B2B marketer, you certainly know how efficient Account-Based Marketing can be for you.   Account-based marketing is simply based on the notion of prioritizing the important stuff, and weeding out the not-so-important ones easily. With account-based marketing’s focus-driven marketing efforts, your chance of closing a lead increases significantly.   Now that...

Pardot Marketing Automation – The Key to Generate More ROI

Marketing automation is the way forward in today’s competitive market. A recent study conducted on marketing automation found that 51% of the companies who participated in the study used marketing automation.  And 58% of those who didn’t were planning to embrace automation soon. The fact that well-implemented marketing automation can help companies generate quality leads...

Top 5 Highlights: Pardot August’19 Release

Salesforce’s B2B Marketing Automation Platform ‘Pardot‘ offers a full spectrum of solutions that helps marketers build meaningful connections, create more pipeline and help sales reps close more deals. In the lastest Pardot August ’19 release, the B2B automation system has upgraded many of its existing features as well as introduced few new functionalities in order...

How Multiple Tracker Domains in Pardot helping B2B Marketers Deliver Personalized Message

Next-gen marketing is entirely driven by personalization. Customers expect personalization from the service providers at every point. It’s a huge challenge for marketers to drive personalization at every touchpoint with mediocre messaging. However, Pardot enables marketers to accomplish this with the Multiple Tracker Domains. Marketers can use different tracker domains on an asset by asset...

How to enable your marketing & sales team to better connect with the modern B2B buyer?

Today’s world is more connected than ever. Everything & everyone is connected. The way buyers engage with companies has significantly changed. As per the Salesforce State of Connected Customer Report, 54% of the customers think companies need to fundamentally transform how they engage. Customers expect companies to understand what they want BEFORE they ask. Now...