Top Reasons to outsource your Salesforce Development needs
PDO, Product Development

Top Reasons to Outsource your Salesforce Development Needs

Today, all different types of businesses use Salesforce to maintain their customer data, increase leads and sales possibilities, run marketing campaigns, and communicate with customers at every stage of their buying cycle. Owing to the high ROI of the platform, companies are hiring Salesforce experts to manage their Salesforce org. 

But if you are a business owner, you know how expensive it can be to hire an in-house team to perform particular tasks of the company. You not only have to invest a lot of time in interviewing, hiring and managing these teams, but also money in providing salaries, compensations, employee benefits etc. 

Outsourcing Salesforce Services is the best way to combat these issues if you are a growing business seeking to meet your Salesforce Development needs. Interested in knowing how? Keep reading!


Advantages of outsourcing Salesforce Services

Reduces operational cost

When you choose outsourcing services for Salesforce Development, your business cuts down on a lot of operational costs- both directly and indirectly. You no longer would need to hire in-house Salesforce experts, which means you won’t have to pay them either. So, you not only save money on the salaries and paychecks for an in-house team but also on any miscellaneous expenditures such as hiring supporting resources, remote resources etc. 

Since outsourcing services are usually on a contractual basis, you also cut down on expenses incurred to manage employees and other overhead costs including employee benefits or staff bonuses. Depending on the location and pricing from company to company, hiring a remote Salesforce development team can be significantly less expensive.


You work with experts

When you outsource Salesforce services, you can rest assured about the quality of assistance provided. These people are experts, with probably years and years of experience on them- making them adept at handling technical tasks. These experts also bring innovation to your company.

In this cutting-edge competitive business world, it is important to always stay ahead of the competition. Outsourcing Salesforce Services does just that and more. Your business is always updated with the best and latest technology and tools. 

In addition to that, the Salesforce developers are aware of the needs of the customers. These services can significantly increase the sales of your company by using the most recent market trends and patterns.


Saves your energy and time

You could make greater use of the time and energy you would have otherwise spent. You don’t have to spend time locating resources that can satisfy your needs and then describing them to every business criteria.

Because Salesforce consulting service providers are masters at what they do, they have professionals that can grasp your industry and business requirements, which saves a ton of time and effort. You can be sure that jobs are carried out by the schedule that both parties have agreed upon. When necessary, you can keep track of the progress and get follow-up from an external Salesforce developer.

Salesforce Professional Services

You get access to the best resources

No doubt that Salesforce is a powerful CRM, but it isn’t also a straightforward one to use. With regular updates, add-ons and services, the platform can be complex to get around. To make the best use of the platform, you must use apps and add-ons that meet your business needs. 

Your firm can greatly benefit from Salesforce functions and add-ons that are suitable for it. But, how can you ever know about the existence of such services on Salesforce if you aren’t well aware of the platform? Of course, there are experts available for this, but sometimes it might be difficult to locate the best ones at a cost that is affordable to you. The solution? Outsourcing Salesforce services. Let the Outsourced Salesforce team’s headache be finding the suitable resources. 


Reduces the unnecessary workload for your in-house team

With an outsourced Salesforce Developer on your side, your in-house team can better focus on internal projects and responsibilities- lessening the employees’ overall workload.  


Maintains a competitive edge

Understanding the competition is necessary for keeping your business one step ahead of the pack. Outsourced Salesforce Firms make sure to conduct all the necessary research on your behalf and provide you with the necessary assistance to stay ahead in the relevant sector. Strengthened client relationships and getting excellent expertise are many of the two advantages of hiring skilled developers from an outsourcing firm.


You receive assistance at all times

With Outsourced Salesforce Developers, you will receive support from Salesforce Consultancy Company by your SLA, and you typically receive round-the-clock assistance.

The problems are promptly fixed so that your business is unaffected. 

Thus, it can help increase the overall profitability of your business. On the other hand, a company’s internal development team may not always be available to address claim-related questions.


Helps you to scale your business sustainably

One of the goals of any business firm is to scale and grow its business. Salesforce Consultancy services are tasked with making sure you can scale quickly. You can be certain of this when you outsource Salesforce Services. 

Salesforce Outsourcing Services

Points to Consider when outsourcing Salesforce

To make sure that outsourcing Salesforce services give you desirable results and a high ROI, you must make sure that you choose the correct firm. But how do you know which services are the best for you- given that there are so many options today on the market?

Here, we have listed some variables that, when taken into account, may assist you in selecting the best option for your company:

  • Before making a final choice, consider references and your consumer base.
  • Verify that the Consultancy Service you’ve chosen has a diverse variety of industry and cloud computing experiences to provide contrasting viewpoints.
  • Verify that the SLA offered by the Salesforce Consultancy Company satisfies your company’s requirements.
  • Recognize the working procedures employed by your clients or the Salesforce Consultancy Services you have chosen to pursue.
  • Ensure that you always have access to the Services.
  • Make sure the Salesforce Consultancy Services you hire have a superior understanding of your CRM.
  • Remember to thoroughly investigate the staff and employees of the Salesforce Consultancy Service you are thinking to go ahead with.


Summing Up

By providing top-notch services for CRM customization and Salesforce development, a Salesforce outsourcing company ensures competence and quality. You have access to their expertise and thorough understanding of the salesforce system. Therefore, opting to outsource your development to the right expert might help you save time and money. 

For more insights on outsourcing Salesforce Development services, talk to us.



Salesforce PDO
PDO, Salesforce PDO

CEPTES Announces Ankur Desai as Vice President for PDO

CEPTES SOFTWARE, a leading Salesforce development company, announces its new executive hire for its renowned PDO division.

Bengaluru, September 05, 2022 – CEPTES Software announced Ankur Desai as its new Vice President for the PDO division

CEPTES’s PDO division is helping enterprises with their SaaS-based requirements globally. With a team of certified Salesforce PDO experts, CEPTES assists organizations in thriving on the AppExchange.

Ankur, “In a short period, CEPTES has been recognized as a leading PDO partner and successfully delivered to 15 clients in the past year. It has served clients(ISVs) across the industry sectors and developed solutions for many business problems.

As part of the PDO (Product Development Outsourcer) Service offering, CEPTES provides Advisory and Consulting services, AppExchange Product Development, and Post listing (Go-Live) services.”

More About Ankur Desai

Ankur has over 22 years of functional and leadership expertise in the IT industry; most recently, he joined CEPTES as VP of PDO. In his last role, Ankur served as Strategic Program Leader for Hybrid Cloud Services for UKI Market in IBM, a renowned technology company.  

Ankur has IT services and products experience across industries and holds specialities in Complex Programs and Product Portfolio Management; IT Managed Services, Account Delivery, CxO Relationship, Contract Management, IT services Delivery, IT Strategy & Governance, IT Services and Cloud Transformation, Product Management and Digital Transformation, Telecom Mobile Data Platforms, IT security and compliance, Vendor & Partner Relationship, IT Budgeting, People Management.

Comment on the news

Ankur is the right leader for the PDO division, said PriyaRanjan Panigrahy, CEO of CEPTES Software. Ankur’s extensive experience, knowledge and skills will help the PDO division and allow us to expand our services to more and more enterprises globally.

Ankur, “I’m very excited to join CEPTES SOFTWARE as Vice President,” said Ankur Desai. Adding to it, Ankur said- As a leader, I have a flair for finding optimum collaborative solutions and the ability to implement them qualitatively. Inducing innovative solutions in various environments to attain a larger goal is something I count on.”

Further he added, Developing and launching commercial apps on AppExchange is a complex project to manage various aspects of the application life cycle like Business Model/Value proposition, Architecture & UX design, Development, QA, Release Management and Security Review, AppExchange Listing, Package Review & Optimization, Product and Marketing support etc.

This is where PDO partners like CEPTES can help with their expertise to minimize the efforts and cost and achieve a faster time to market.


CEPTES is a leading cloud service provider that offers innovative business solutions on the world’s #1 cloud platform. In its 12+ years of inspirational journey, they have enabled 1000+ companies across industries to transform multiple key business verticals. 

Widely considered a leader in building future-ready products & offering managed services, CEPTES has 7+ vastly popular applications, including DataArchiva, DataConnectiva, DataBakup, XfilesPro, DocuPrime, RealE 360, and 200 OK

To know more, please visit www.ceptes.com.

Media Contact

Ceptes Software



AppExchange, PDO, Salesforce

Salesforce AppExchange Pricing: The Definitive Guide


If you’re seeking the best and most efficient marketplace to promote and sell your product, you’ve certainly heard about AppExchange. AppExchange is, without a doubt, one of the biggest markets that have ever existed. As a repository of valuable assets and information for both app developers & app users, the AppExchange enables developers to profit from their skills and businesses to improve their Salesforce Org capabilities.


The marketplace has a wide range of apps and over 10 million app installations, with new products getting published regularly. If you set up your application correctly and use the right price plan, then the AppExchange market can be incredibly lucrative. It’s essential to start by deciding what kind of application you’ll be offering. It will indicate the competition level of your niche, as well as how much further advertising and research will be needed to start.


All apps and services in AppExchange are divided by different categories, like:


AppExchange Category

(Source: Salesforce AppExchange)


Once you determine the product category fit for your app, you can select your ISV program and monetization model. Before selecting the ISV program and monetization model, you need to understand the AppExchange pricing strategies.


Register today for the webinar to understand what are the different pricing strategies you can choose for your product.


AppExchange Partner Program License

The primary step in launching your monetized app is signing up for the Salesforce Partner Program. There are 2 different kinds of partner licenses to opt from: depending on the app type you’ll be offering. The licensing you choose impacts what your customers can achieve with your apps.



Independent Software Vendors (ISVs) are enterprises that develop software for a distinct platform and application. It is one of the frequently chosen types of partnership by businesses wishing to monetize on the AppExchange via selling their application to the existing Salesforce users. Apps sold under this license are usually Salesforce ecosystem add-ons that let customers expand their functionality. Often, these apps are developed by entrepreneurs to address a market gap or improve CRM usability.

An ISVforce-license allows customers to add the licensed app to the Salesforce platform, increasing the product’s overall value and making it more customizable for diverse business sizes.


OEM Embedded

OEMs (Original Equipment Manufacturer) create systems or components used in another business’s end product. Their solutions are employed to fully utilize the other software. OEM apps are not Salesforce add-ons. One of the major advantages of adopting an OEM Embedded license is that you aren’t restricted to only selling to Salesforce customers. Developers that build apps in the Salesforce Ecosystem now have additional freedom and flexibility with this license.


User licenses

Your app can either be providing a one-time upgrade or monthly updates to your customers’ Salesforce system. Choose your business model based on the type of service that your app offers.  You should also assess how many users are anticipated to need access to your application in each customer’s company; if more users have access to your solution, it’s worth thinking about issuing licenses based on the number of users.



Your SaaS product’s pricing can make or break its success. Setting the proper pricing for a SaaS business can be a challenge, but with the right plan, you can succeed. We can assist you with every step of the Salesforce process, from opportunity assessment to research to the final stages of the Salesforce Lifecycle. As a top PDO Expert, we’re a one-stop shop for all your SaaS needs.


Join us for our webinar on “Decoding the secret of successful Salesforce AppExchange App Pricing” on 30th June at 10:00 AM EST., where our experts will explain and guide you through the many complexities involved in developing an AppExchange pricing plan.


Limited seats available. Register today and confirm your seat.


Product Development Outsourcing
AppExchange, PDO, Salesforce

How to Select the Right Salesforce Partner for Product Development Outsourcing?

The top-rated CRM provider, Salesforce, is the name most organizations trust to automate their customer relationship management. Despite this, a vast majority of CRM projects end up with huge failures. 

Wondering why? There is one common reason behind all these failures, and it is the delay and time taken by most organizations in figuring out and understanding the Salesforce service benefits and carrying out the required stages of change management.

Thankfully, there’re experts you can trust to help you in customizing Salesforce CRM to fit your needs. In short, you need a professional Salesforce partner for your product development outsourcing.

There’re so many Salesforce consulting companies doing your job of zeroing in on one a bit challenging. Don’t let yourself be too confused to pick one, as we are here to make your search easier. This post will quickly discuss the competencies you need to look out for when shortlisting your potential Salesforce Partner for Product Development Outsourcing. So, let’s not waste time beating around the bush and come to the point. Here are the best tips to help you choose the right Salesforce Consulting Partner for your Product Development Outsourcing!


Ideate, Innovate, Change with a Like-Minded Salesforce Partner



If you have been dilly-dallying the execution of your new app or online business idea of late due to the prevailing market conditions, remember the best time to step is: RIGHT NOW!

If you can ideate and innovate, trust me, and create the desired change. All you need is the right resources, tools, and a Salesforce partner who can deliver the best value out of your Salesforce investment.


Spend Time in Better and Informed Decision-Making



Rich experience, constant engagement, and thorough knowledge of the system are a must to make the best use of Salesforce’s potential. Unfortunately, most companies lack these. Developing these skills and expertise may eat up enough of your time, money, and effort. 

Since you want your system to be up & running at the earliest, the best bet for you would be to hire an expert Salesforce partner to do the job for you so that you can get the maximum potential of Salesforce for your business’ advantage.

You should, therefore, look for a highly competent and experienced implementation partner who knows the ins and outs of Salesforce and who can efficiently leverage these amazing tools to fit your company’s unique needs.

Read: Why is Salesforce PDO the Best Way to Start an AppExchange Business


Learn More About Your Potential Salesforce Partners



Taking a closer look at your potential Salesforce partners’ track record, portfolio, and case studies can help you catch a glimpse of how competent they are in their job and whether you should shortlist them or not. Browse through the websites of all the potential Salesforce partners before concluding your search. Their mission and vision should match that of your organization!

Your network can help you find the best Salesforce partner for your needs. Ask your associates for some good recommendations, with stats and data about the potential partners to avoid biased information. Another great way is to refer to the Salesforce resources such as the AppExchange, where you can find all the product development outsourcing partners’ aggregated customer-ratings. Be clear and thorough! Keep all the required information at your fingertips to avoid wrong decisions.


Check the Salesforce Partners’ Certifications



If you want the best implementation of your Salesforce project, make sure your Salesforce partner possesses either of the following certifications:

  • Salesforce Registered Partner
  • Salesforce Silver Partner
  • Salesforce Gold Partner
  • Salesforce Platinum Partner
  • Global Strategic Partner



Successful implementation of Salesforce can result in drastic improvement in your business operations. But, to get the most out of your Salesforce project investment, you will need the best and like-minded Salesforce product development outsourcing partner. 

CEPTES is a Salesforce Silver Consulting and a PDO partner who can help to accelerate the business growth of your Salesforce.com investment via consultation, innovation, and digitization. To know more, connect with us!

Salesforce PDO
PDO, Salesforce

Why is Salesforce PDO the Best Way to Start an AppExchange Business?

If you are familiar with Salesforce, most probably you already know about AppExchange as well. The online store comprises thousands of solutions ready to install. AppExchange is designed to support various key operations across industries and businesses.

Despite being so high in popularity, AppExchange is still a mystery for countless businesses when getting their app listed on it. Some even wonder as to what is the best way to start an AppExchange business! 

This post will cover AppExchange and Salesforce PDO (Product Development Outsourcers) and why Salesforce PDO is the best way to start an AppExchange business?  

A Salesforce PDO is basically a consulting partner & vendor having extensive knowledge in creating commercial apps for the AppExchange. The PDOs help craft the product, and you may rely on them to take care of your app’s marooned key areas as well. 

Salesforce PDOs take care of all technical and technology-related issues, including 3rd party integrations, implementation, customized development, and technical configuration. You may count on them for the Security Review process of Salesforce. Quite like Salesforce consultants, PDOs also have tiers as follows:


  1. Certified Navigators
  2. Certified Specialists
  3. Specialist Navigator
  4. Master Navigator




Most businesses prefer hiring Salesforce Product Development Outsourcers (PDOs) due to the following highly compelling reasons:


#1: PDOs Specialize and You Can Rely on Them at Every Step of the Process

Since PDOs have already worked for several businesses helping them start their AppExchange business, you can count on them to be there at every step throughout the process. You can leverage their expertise to better handle your product development lifecycle and beyond.

It is great if you could bring the PDO into the initial phase of your project, so they can be there whenever there is an issue or concern (at a smaller stage) and prevent it from becoming gigantic and difficult to manage.

While Salesforce PDOs are highly savvy on the Salesforce tools, platforms, and solutions, it doesn’t imply that each brings along the same level of experience and expertise in your business processes. You must choose a PDO who has been there in the industry for quite some time and has worked for businesses like that. The knowledge of the domain, products, and services matters a lot.

Read: 5 Reasons to Build your AppExchange Solution with a Product Development Outsourcer (PDO)



#2: Conversant with the Security Review Process

Salesforce’s Security Review process is a difficult yet vital part of starting an AppExchange business. The process tends to be highly complex and can easily confuse a less experienced PDO or novice. 

The inexperienced PDO may take long enough to decipher the cause of the problem, and finding a solution may appear a herculean task. That is why it is great to let the PDOs take care of this work for you.

The advantage of hiring a Salesforce PDO on your app development team is that these PDOs don’t leave the testers’ security aspect to take care of in the end. Rather, they make sure the security review is done throughout the process as prevention is always better than cure.

Also Read: Why Could Outsourcing Salesforce Product Development be a Strategic Decision?



#3. The Successful Pre-Sales Process

As PDOs have already worked in close coordination with countless Salesforce ISV teams, they can quickly sense whether an endeavor is going to be viable or a failure. They’ll help you get an insider scoop on the product’s strategies, thereby helping you decide better and make your app a grand success when you take it to the AppExchange.




With a Salesforce PDO supporting your app development and launch process, you can be sure that your AppExchange business will get a promising kick-start. CEPTES is a Salesforce Silver consulting and a PDO partner who can speed up the business value of your Salesforce.com investment through consultation, innovation, and digitization. If you want to build your next app on the AppExchange platform, get in touch with us.

Why Choose AppExchange Product Development Experts
AppExchange, PDO, Salesforce

Why Choose AppExchange Product Development Experts

Why Choose AppExchange Product Development Experts to Build your Next AppExchange Solution?

Salesforce AppExchange is the world’s biggest B2B app marketplace with over 5000 listed apps. It’s a network of authenticated applications to be serviceable, with millions of individuals installing it and loving the value it adds.

App exchange is a marketplace where you can also establish some of the top elements, partners, advisors, and other application developers who can help you increase the platform’s potential besides your business’s smooth functioning using the applications.

What Is a PDO?

Product Development Outsourcers represents a wide group of experts and organizations that can extend from vendors (who know how to build apps for AppExchange) to consulting partners. 

As a division of the Salesforce’s Partner Service Program, PDOs can deliver things like the teaching you need to flourish, marketing for an app, funding to build your app, and even modifying and selling it in the market.

Many PDOs concentrate on assisting you in creating and designing business applications. Usually, they are 3 rd party groups who work on certain portions of your product and can assist you with the elements you are caught up with or do not have the right expertise to execute.

Benefits of outsourcing AppExchange product development 

There’s a possibility that you might be engaged in building and listing your app in the AppExchange to bring you quick success.

In that case, you could perhaps consult a PDO. 

They can deal with all the difficult processes involved during the app development procedure and a lot more. 


Outsourcing the AppExchange product development can decrease your budget to a great extent. It will reduce your overhead expenses and help you save considerably on resources and infrastructure.

Seamless team management

Outsourcing companies have an ultra-modern infrastructure. Tools such as workflow management systems help in the timely and speedy work delivery, keeping the deadlines in mind.

Hence, this helps them manage their team seamlessly and gives you a good feel for business automation.

Experts know better- Experts are the top choice for consulting.

PDOs have complete mastery over the whole development cycle. They can work effortlessly within the groups and provide useful insights as well as redirection when required.

It is recommended to partner with PDO partners early on. They can be a part of the early-stage processes and discover opportunities and problems much earlier. 


 A business app is vulnerable to hacking, leading to the loss of important data and information.

With staggering digitization, viruses, malware, and attacks are quite common. Thus it is necessary to control and secure every digital endpoint of the product.

Salesforce security service is unusually complex, difficult enough for first-year students. Being experts, PDOs can handle this aptly. 

Work round the clock

If you outsource on a global level, the project can be completed round the clock. In-house teamwork for a confined time, an offshore team can work 24*7 *. This helps in ensuring fast delivery of work.

Also, it helps in avoiding the complexities and cost of hiring and training. Thus, you can utilize the available resources more efficiently.

Consistent support and assistance

Developing an app isn’t the ultimate thing. It is the beginning only. Thus, the outsourcing company will always provide you with consistent assistance and service despite the ending of app development work.


Altogether we can say that outsourcing AppExchange product Development helps you have the edge over your competitors.

From bringing the overall costs down to help you concentrate on the core activities, OUTSOURCING helps get high ROIs and ultimately lots of profits. So, grab this opportunity now by connecting with us to help you scale up your business. 

AppExchange, PDO

5 Reasons to Build your AppExchange Solution with a Product Development Outsourcer (PDO)

Have an idea that can transform businesses?

Enter Product Development Outsourcers (PDOs). Product Development Outsourcers (PDOs) are Salesforce Consulting Partners and vendors who have expertise in building commercial apps and offer other services like training, funding, marketing, or selling your app.

I know what you are thinking: “Why should I share my idea with anyone at all?”

Well, believe us, you will gain much more than you are afraid to lose. PDOs don’t just hear your idea; they will best shape your idea as per the market trend. If that is not enough to convince you, here are five reasons to build with a PDO. 

Beauty of Outsourcing

It is very much possible that you might be busy creating, building, and publishing your app in Salesforce AppExchange to grant you instant success. In that case, you can consult with a PDO. 

They can handle all the complex processes involved throughout the app development process and much more. With this, you can focus on other important and exciting works that demand your attention.

CEPTES encourages entrepreneurial brains to consult with your idea.

Experts know better

We all know the experts are the best to consult. PDOs have expertise over the complete development cycle. They can work seamlessly with the teams and provide valuable insights, along with redirection when necessary.

It is suggested to bring in PDO partners early on so that they can take part in the early stages of the process and uncover problems and opportunities much more before. 

CEPTES offers excellent AppExchange product development services blending it’s 10+ years of Salesforce platform expertise & AppExchange app development experience with certified app developers. 

ALSO READ: How to Ensure Business Success on AppExchange?

Reliability and credibility

Remember to choose the PDO wisely with considerable experience in the field of focus. The key to do the research is to identify the PDO that offers various solutions – with concern for the client base and their feedback. 

Ensure the PDO ensures future services –without leaving you alone on the island – such as DevOps and Management and Integrations. A PDO should be such that you can rely on to be with your business at every step of the development cycle.

CEPTES offers a wide variety of solutions with a broad client base with generous feedback. We offer you the freedom to work to make you productive. With our transparent and flexible development processes, we will make sure you feel comfortable working with us.


Salesforce security service is exceptionally complex, challenging enough for first-timers. PDOs being experts can handle this for you – apt to the needs of your app. 

With wobbling digitization, malware, viruses, and attacks are very common. This requires extreme control and security of any digital endpoint of your product.

CEPTES makes sure your app passes the security review.

Strategic partner

Every individual possesses some sense of revolutionary ideas – that is or can be – channelized towards entrepreneurial innovation. Nurturing your spark of an idea can grow into a tree, successfully and beautifully, never imagined.

CEPTES encourages entrepreneurial brains to consult us. We have the potential to convert a half-page idea into a billion-dollar success; we can guide you and your idea into the new future.


To summarise,

  1. Outsourcing inevitably increases your efficiency
  2. Professionals know the ins and outs of the system
  3. PDOs induce productivity and make you feel comfortable
  4. Security is the primary concern
  5. A wonderful strategic partner

CEPTES is a Salesforce Silver consulting & PDO partner that can guide you as your strategic partner to speed up the business value of your Salesforce.com investment through consultation, digitization, and innovation. If you are thinking of building your next app on the AppExchange platform, please get in touch.

ALSO READ: 5 Must Things To Consider While Outsourcing AppExchange App Development