Salesforce Blockchain

Resource Augmentation, Salesforce Blockchain

Lead to Cash – What is it, Why is it Important for Your Business, and Things to Keep in Mind

Without an iota of doubt, innovation is the key to carving a niche for your business in today’s competitive world. Nevertheless, businesses in all spheres are always challenged to deliver the best customer experiences, user interface behaviors, and so on.

Experimenting with advanced Lead to Cash flow processes seems to be the new age mantra to achieve maximization in productivity and customer experiences. Business goals become achievable with the correct lead to cash implementation and execution. No doubt, optimizing your business processes and enterprise systems can bring on a series of advantages for your business. 

This article below talks in detail about what this ‘Lead to Cash’ is, how it can affect your business positively and what are the key focal areas.

What is ‘Lead to Cash’?

‘Lead to Cash’ is an integrated business process that combines multiple SAP solutions with artificial intelligence (AI) and experience management models. Put simply, it essentially spans your entire business process chain from initial customer contact to the final order completion stage with service delivery.
Optimizing your business processes from lead generation to cash flow helps reinforce better business models and transformations. 

Having understood what ‘Lead to Cash’ is, we now move forward to highlighting the integral place it can take for your business expansion, management, and growth.

Why is ‘Lead to Cash’ important for your business?

Customer demands and expectations are changing, which requires businesses to take on new transformations in their processes, technology, and ways of working.
More than often, businesses find themselves struggling with maintaining consistency, transparency, and efficiency in managing databases, technology innovations, and systems that differ across departments. Collating sales and marketing, accounting, operations, and other cores with end-to-end business software solutions like ‘Lead to Cash’ can prove highly beneficial.
Making your business processes streamlined and well-integrated, ‘Lead and Cash’ is the go-to business transformation you are looking at. 
What it does for the business is actually an endless list of benefits such as removing process inefficiencies, flawless reporting, enhancing business performance (on multiple grounds), driving sales insights, forecasting future trends, and so on.


Here’s a list of 5 reasons why you just cannot ignore ‘Lead to Cash’ for your business in 2021 and ahead:

  1. It enables your business to innovate better with greater flexibility. 
  2. It helps your business enable new business models. 
  3. It supports your business transition from classic sales of physical products to service sales and subscription sales.
  4. It surely improves business productivity through enhanced interface behavior and advanced systems.
  5. It effectively improves the overall experiences of your end customers or users.

ALERT: Things to lay your attention on! 

Redirecting your focus and manpower hours on certain things or areas can enable your business to achieve maximized output and results. When it comes to advancing your struggling business with the aid of ‘Lead to Cash’, you must sideline a few avoidable extras and keep in mind certain necessary cores.
Here’s a list of 5 must-focus areas for you in this process:


    Nurturing your business leads right from the first initiation to the final order placement is essential. This can be better managed by a full-proof marketing automation system. They help your sales team to make the most of every opportunity, converting prospective leads into customers, using insights for future sales, and lead scoring.


    Optimizing your sales CRM which serves as the common database connecting different departments is a must to offer higher customer experiences. Adapting your business to standardized data silos, integrated end-to-end process workflows and the many other offerings of a ‘Lead to Cash’ system is rational and wise.


    Definitely, a greater focus must be laid on managing the final customer orders in a way that is efficient, transparent yet accurate. Automated workflows do wonders for operational processes.


    Identifying the various opportunities of customer service and sales is integral. This can be well managed with a responsive team, communication between different departments, quick renewal and order cancellation processes, etc. Using integrated Service Clouds can help ease out the otherwise complex service environments.


    Focus on how you manage your revenues. Yes, even if you manage all the core business processes finely but lag in collecting payments from your customers, it can be a great issue. An integrated ‘Leads to Cash’ system in place can effectively help you to source and manage your revenues.

To conclude, ‘Lead to Cash’ streamlines your varied business processes. It is your best way to achieve better business performance, enhanced communication, improved coordination, increased flexibility, real-time information sharing, sales, and forecasting, etc. To know more, connect with us.

Salesforce Blockchain

Salesforce introduced their first low-code blockchain platform for CRM

In the recently concluded fourth annual TrailheaDX developer conference, Salesforce has announced its new low-code platform called Salesforce Blockchain which will allow trailblazers to share verified, distributed data sets across a trusted network of partners and other third parties. Powered by Salesforce Lightning and open source blockchain technology from Hyperledger, organizations can now deploy and manage blockchain networks, workflows, contracts and apps with clicks, not code. Some of the top Salesforce CRM users like Arizona State University, IQVIA and S&P Global Ratings are currently using Salesforce Blockchain to enhance trust, transparency and the speed of business.

Connectivity is the key in today’s business and it helps organizations to address each & every customer issue. A connected business redefines the way customer experiences are currently being delivered. In order to achieve this, companies are collecting customer data from various possible sources and sharing them with their partners and other third-parties. One of the primary concerns while sharing sensitive data with external partners was trust. With the introduction of Blockchain, the challenge related to a trusted data sharing environment can be eliminated. Blockchain addresses this issue by delivering a distributed ledger that saves, traces and authenticates data across every partner or node in the network.

Organizations in all industries can use blockchain for a wide variety of use cases such as asset tracking, credentialing and verification, and authentication. By coupling Salesforce CRM workflows with blockchain data, companies can build highly trusted business processes and models that span across sales, service, marketing, and other teams to stimulate the speed of business.

Develop a Trusted Partner Network with Salesforce Blockchain

Blockchain is not new to us. There has been a huge buzz around the technology in the recent past. Many are saying, Blockchain is one of the most innovative technologies that ever introduced. What made blockchain so popular? There are basically four attributes – Decentralization, Transparency, Immutability, Integrity & Reliability. Blockchain technology is the result of great research of decades in cryptography and cybersecurity. There are few prominent global banks & financial institutes as well as few government organizations who have measured blockchain and have adopted it.

Salesforce has announced last year that they are working on their first blockchain project and this is their first blockchain rollout. Salesforce Blockchain is a low-code platform that enhances the power of CRM. Developed on the open source technology of Hyperledger Sawtooth and highly customized for Salesforce Lightning, Salesforce Blockchain offers a highly trusted and transparent environment for data sharing with the partner networks. Salesforce Blockchain empowers companies to effortlessly bring together authenticated, distributed data and CRM processes. With Salesforce Blockchain anyone can:

Build Networks with Clicks – Salesforce’s powerful low-code capabilities will allow developers to quickly develop and maintain blockchain networks, apps, and smart contracts. Customers can now build and share a blockchain object in the same process as any CRM data object with clicks.

Automate Data with Lightning Platform – Blockchain data can be functional through native integration with Salesforce. Apart from using it for sales, marketing, and service; companies can now run Einstein-powered AI algorithms that integrate blockchain data into business forecasts, predictions and more.

Partner Engagement – Companies can now integrate any existing blockchain with Salesforce CRM by pulling in APIs or customized apps. They can also efficiently interact with partners, distributors, and other third-party vendors with a few clicks and simple authentication creating trusted networks powered by Blockchain.

Salesforce Blockchain is currently available to selected design partners and expected to become generally available in 2020.