The success of any sales & marketing plan depends heavily on customer engagement achieved through it. Engaged customers are loyal to your business, and they are perhaps the most significant influencers who help you acquire more customers through their positive word-of-mouth. When happy customers bring more customers, the interactions are feel-good. These interactions help boost...
Boasting the greatest marketing team on the planet and still struggling to achieve your dream sales figure? Honestly, setting up an amazing marketing team full of go-getters is just half the job done. You need to do a lot more if you want your sales to jumpstart at the earliest. The Ingredients for Smart Decision-Making...
Marketing is one of the few job profiles that require one to learn from the world constantly. One has to keep an eye on the new trends rising in the market and implement them at light speed. Even after making such efforts, if the marketing and sales teams aren’t aligned throughout the journey, the result...
Smart companies have recognized that consumer loyalty is the most powerful sales and marketing tool that they have. The above quote couldn’t be more right in the present world of business. We see new products and services being launched every day, and then more products and services replicate the existing ones. Retaining existing customers...
Customer Relationship Management software helps in delivering outstanding service to the customers. From giving access to rich customer profiles to providing alerts such as client life events, these CRMs have revolutionized the way these industries operate. CRMs are no more an optional commodity in the Banking and Insurance industry, and with companies such as...
What is Smart Salesforce DevOps? DevOps brings together the set of development and operations and helps teams build, test, and release software faster and more reliably. This includes continuous integration and continuous delivery- CI/CD by focusing on the development pipeline’s early part. Smart Salesforce DevOps, an emerging innovative solution for addressing change inefficiencies, tries to...
The top-rated CRM provider, Salesforce, is the name most organizations trust to automate their customer relationship management. Despite this, a vast majority of CRM projects end up with huge failures. Wondering why? There is one common reason behind all these failures, and it is the delay and time taken by most organizations in figuring out...
If you are familiar with Salesforce, most probably you already know about AppExchange as well. The online store comprises thousands of solutions ready to install. AppExchange is designed to support various key operations across industries and businesses. Despite being so high in popularity, AppExchange is still a mystery for countless businesses when getting their app...
Companies are increasingly recognizing that mobile apps transform far more than the way officials work. Some of the most significant benefits come from mobile field services apps. The Android and iOS Field Service mobile app is an all-in-one tool for mobile workers on the go. This mobile experience of the enterprise-class leverages Salesforce with a...
Marketing automation is the way forward in today’s competitive market. A recent study conducted on marketing automation found that 51% of the companies who participated in the study used marketing automation. And 58% of those who didn’t were planning to embrace automation soon. The fact that well-implemented marketing automation can help companies generate quality leads...
CEPTES is a global Salesforce service provider who accelerates the business value of your Salesforce investment through consultation, digitalization, and innovation.
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