Introducing Salesforce Revenue Cloud: To Speed Up Business Revenue Across any Channel

November 16, 2020by Ananya Mohapatra0

“In the Omni Digital Era, Revenue Management for Companies could really be a Complex one. All thanks to New Salesforce Revenue Cloud that makes B2B Buying Fast, Simple, and Flexible for Customers without having to sacrifice Compliance & Security.”

When COVID-19 hit the world, many business revenue cycles faced complexities. Customers felt the friction due to revenue management gaps. There was a disruption in the Sales Channel, and Forecasting Data became more and more unreliable. 

Uncertainty was at its highest peak, and companies didn’t know what to expect. Customers’ needs were changing than ever. They struggled to meet the increase in product demands that happened overnight. With the unexpected new challenges, to take control of revenue growth across channels became the need of the hour. 

As the business budget tightens, B2B buyers now expect faster, reliable purchasing options to simplify the purchase. 

Revenue Cloud: Control of Revenue Growth Across any Channel

Introducing Revenue Cloud, which gives any businesses the power to simplify the buying process without any hassle. The best part about Revenue Cloud is that it accelerates new revenue streams while improving revenue efficiency. It also brings together B2B Commerce, CPQ & Billing, and Partner Relationship Management capabilities to help businesses control their revenue growth across every channel. 

Since Revenue Cloud is a part of the Salesforce Customer 360 Platform, it easily allows the companies to connect their sales, operations, and finance team. It creates a single source of truth for customer transactions and revenue, from purchase to renewal to revenue recognition. 

Here’s how Revenue Cloud can take your businesses to the next level:

Transforms the Buying Experience

It gives customers the power to seamlessly jump across different sales channels with direct sales, partners, and digital storefronts. Now customers can easily fill their online cart and can reach out to sales representatives to ask questions or a discount request to him. The representative will already be aware of the customer’s existing product history and online transactions. The new CPQ-B2B Commerce connector allows businesses to customize the digital storefronts for B2B complex selling and add customizable and configurable pricing to digital carts for a better self-service experience. 

Accelerate New Revenue Streams

Revenue Cloud provides industry-specific solutions for unique workflows that are related to revenue. With the new Multi-Cloud Billing, companies can easily create revenue streams from other clouds on a single platform. For instance, a sales representative can view outstanding payment balances and when a customer approaches their consumption limit. 

Increase in Revenue Efficiency

The new Customer Asset, Lifecycle Management tool gives a simple, visual dashboard of every detail of customer purchase records. It keeps track of all contract amendments over time and the open balances to better understand customer relationships. The dashboard provides CROs and revenue operation teams a single source of truth on all the revenue data. 

The Key Takeaway

Revenue Cloud helps to fill the gaps of lost revenue and accelerates business growth. No matter how complex your business model or revenue process is, Revenue Cloud can be the single source of truth for customer transactional data. Revenue Cloud includes CPQ, CPQ for Partner Communities, Billing, and CPQ & B2B Commerce Connector. To know more about Revenue Cloud, connect with us to learn how to scale up your revenue. 


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