How Small Businesses are moving faster with Salesforce Essentials

November 21, 2018by Sindhu M

During 2017 Dreamforce keynote, we heard the next generation of Salesforce’s Customer Success Platform will empower enterprises to make every customer interaction smarter and more personalized. A year after today, we are witnessing something similar happening as businesses have transformed the way they used to interact with their customers a year ago. All thanks to Salesforce CRM. Especially when we talk about small & medium scale businesses, Salesforce CRM has proved to be a savior.

In this blog post, we are going to have a look at one of the largest ESMB countries in the world – ‘India’. ESMB sector has employed over 50 million people in India and contributes approximately 30% to the GDP. Rightly called as the ‘engine of growth’, Indian ESMB sector is witnessing a significant wave of digital transformation with the increasing penetration of internet and smartphones. Though most of the small & medium business owners understand that technology can make their lives better, they face certain challenges which are not allowing them to implement technology in every business operations.

Salesforce Essentials

Salesforce introduced Salesforce Essentials which will enable every small business to embrace the power of Salesforce with apps for crucial business areas like sales and service that are user-friendly, easy to set up and maintain. In every four months, Salesforce keeps on adding new functionality to its platform, so small businesses don’t have to spend a huge additional time or cost in order to be aligned with the latest technologies. While Salesforce takes care of the business in the most efficient way, small businesses can focus on what matters the most- customers.

Small businesses can quicken their sales cycles and build a community of happier customers with the world’s #1 CRM in just $25 a month. *

With Salesforce Essentials can;

  • Start instantly with an easy set-up
  • Sell in a smart & quick way with built-in intelligence
  • Offer enterprise-level service to their customers
  • Grow with world’s most trusted platform

How Salesforce Essential is helping small businesses grow

See all customers details in one place

Automatically pull data from various channels like emails, calendar, spreadsheets and more to offer a single, 360-degree view of every customer and their info along with your entire business.

Easy to use

Salesforce Essential offers an easy option to interact with your customers by answering their queries in just minutes. There are in-app tutorials and guided setup so that you will never lose your way.

Faster sell

A comprehensive and highly customizable view helps you easily identify key contacts, easy lead follow-ups, and much more in Lightning view.


You can now track emails, calls, and meetings automatically with the help of Einstein Activity Capture. Small business owners can collect and sync key info right from their inbox. This will help you spend less time in spreadsheets and focus more on customers.


The speed, scalability, intelligence and customization of Salesforce platform is not limited to desktops. You can access and update your business data anytime with your Salesforce mobile app. You can now close deals faster on the go.

Seamless customer support for your business

Essentials allow you to collect and organize all your support channels and customer information and place it on a single page. This will help you to interact with your customers on all the channels.


You can enable autopilot mode in order to automate various repetitive tasks, route each question to the right agent, and earmark task based on agent expertise or availability.

As a Salesforce registered consulting partner, CEPTES helps small and medium scale companies leverage the Salesforce platform to offer smarter and more personalized customer service. Contact us today to learn more.


Source: Salesforce