Salesforce Launches New Content Management System (CMS)

November 8, 2019by Shreshth Tiwari

Since the past few years, Salesforce has been doing some real innovation to boost its customer experience. In the recent past, most of Salesforce products have witnessed new capabilities in order to offer customers a seamless experience. To offer their customers an enterprise-level experience, today Salesforce has introduced a brand new application called Salesforce Content Management System. Salesforce CMS is specifically designed to deliver next-gen customer experience across various touchpoints. 

The new CMS will integrate & manage data, content, and personalization to create high-quality content. As per Salesforce, this CMS is a hybrid CMS which will enable content creators to draft compelling content and direct it to various internal as well as external channels. The CMS doesn’t require any technical knowledge to use and can easily be used by marketers after the initial setup. 

Salesforce CMS will seamlessly support other Salesforce products including Sales Cloud, Service Cloud, Marketing Cloud, Communities, and Salesforce Commerce Cloud and will also allow content creators to post content in third-party systems, mobile apps, web & commerce sites. Highly personalized content can be created based on customer data with the help of simple drag-and-drop functionality, APIs and connectors that can integrate third-party platforms. This means a user can have native experience along with the flexibility to present content to any third-party system.  

Understanding about the features, the new Salesforce CMS is feature-rich. Users can choose a content type or create custom content types and then quickly draft them in the app. Experience Builder & Commerce Page Designer features can help you create an experience declaratively and drag content components right onto the website, portal, forum, or commerce pages, without any technical hassles. As per Salesforce, these features are called “what-you-see-is-what-you-get” (WYSIWYG) tools. If you want to deliver content onto a third-party site, experience, or mobile app, you can use our headless APIs to deliver content smoothly.

One of the best features of the new Salesforce CMS is, the CMS allows you to turn your data into content. This means you can take a record and change it to rich visual content like banner, graphs, or engaging promotional call-to-actions. Apart from these, some of the other notable features include multi-language and translation support and permissions that let users collaborate for a consistent brand standard. 

Enterprises have been lately struggling with content management and have been using multiple systems. It’s been a challenge to present data as content. Salesforce CMS is expected to fill the gap with its omnichannel abilities & help enterprises use data & content as one of their greatest tools. In the past, Salesforce has launched Salesforce Sites as its content management space, but after acquiring a few big customers, they dropped it. However, Salesforce CMS looks like the need of the hour. Salesforce CMS has been in pilot for the past few months and is now generally available with 500 sites live.