Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Salesforce Winter 21 Release: Our Top Picks

[vc_row][vc_column][vc_column_text]There is something magical about the winter. Amidst the challenges around, winter came with new hope & people around the world will lift their spirits a bit to see the beauty of the winter again. In between all the uncertainties around, one thing is certain & it is Salesforce releases. Salesforce Winter 21′ is here...

Digitizing the Financial Industry: A Requisite for a Customer-centric Approach

The BFSI industry has been facing a lot of challenges in recent years. Customer expectations, rising competitions, investor expectations, and regulatory requirements are the most common obstacles, exacerbated by the rapid technological, customer, and market shifts. This has forced the financial institutions to rethink their business models and transform their time-consuming and complex operations to...

Summer’19 Release Notes: Our Top 6 Picks

Salesforce Summer’19 preview is here and we can’t be more excited about it. As expected, Summer’19 has some interesting details which will definitely help Salesforce customers increase their productivity and deliver more personalized customer journeys with the latest Customer Success Platform innovations. Here are our top 6 picks of Summer’19 release: Salesforce Essentials Salesforce Essentials,...