5 Reasons to Implement SFMC for Medical Device Manufacturers

The medical device industry is constantly innovating, producing innovative products and services that improve the lives of patients. As technology continues to evolve, so do the tools and platforms used by medical device manufacturers to reach new markets and customers. Salesforce Marketing Cloud is one of the leading marketing platforms for medical device manufacturers, offering...

Digital Transformation in Healthcare:  Importance | Challenges | Benefits

Healthcare is an industry that’s undergoing a rapid digital transformation. From smart medical devices to Artificial Intelligence (AI)-driven health applications, to patient engagement, technology is transforming the way healthcare is delivered and experienced. Medical providers are investing in digital technologies to improve efficiency, accuracy, and patient outcomes. Here we will try to explore the key...

Developer Story – Mohammad Fares

It’s all about growing and improving in life. No matter how old you get, there will always be something new to learn and opportunities to improve. The greatest competitive edge is a person’s capacity to learn and apply what they’ve understood into action quickly. Our colleague, Mohammad Fares, who joined as a Salesforce Admin at...

Salesforce ISV Application Design- The Right Strategy

  Being the #1 cloud computing marketplace, Salesforce AppExchange offers an enormous market for CRM-adjacent solutions. ISV partners who leverage Salesforce efficiently can grow faster and gain a strong market position using the extensive AppExchange ecosystem. The Salesforce platform is considerably distinct from other platforms in terms of product development. It demands extensive technical knowledge...

Data Virtualization with Salesforce Connect

Customer Relationship Management (CRM) software is now imperative for all sales teams, regardless of size. And today, Salesforce holds sway in the CRM world. Salesforce has built a strong ecosystem by acquiring a broad range of businesses and solutions.  Salesforce is used for lead tracking, pipeline management, creating opportunities, and capturing order details that lead...