CEPTES

Salesforce Announces Einstein 1 and Copilot: Revolutionizing AI in CRM

September 25, 2023by rashmita satpathy

In a groundbreaking announcement at Dreamforce 2023, Salesforce unveiled Einstein 1 and Copilot, a revolutionary AI assistant that is set to transform the way businesses leverage artificial intelligence in their customer relationship management (CRM) strategies. This game-changing development is aimed at empowering Salesforce users to enhance productivity, streamline workflows, and provide exceptional customer experiences. In...

Data Cloud

Making Informed Decisions: Why Choose Salesforce Data Cloud?

September 21, 2023by rashmita satpathy

In the modern business landscape, data has indeed become the most valuable asset, akin to gold in the past. Organizations worldwide recognize its potential to drive strategic decisions, enhance operational efficiency, and ultimately, gain a competitive edge. Yet, the path to fully harnessing this data-driven potential often presents challenges. Enter Salesforce Data Cloud, a transformative...

Dreamforce

Top Dreamforce- 23 Announcements

September 20, 2023by rashmita satpathy

Salesforce’s flagship conference, Dreamforce, is an annual event that brings together thousands of Salesforce professionals, experts, and enthusiasts from around the world. This year’s Dreamforce, held from September 12-14, 2023, was no exception, with impressive statistics that solidified its position as the largest AI event globally. The conference featured over 1500 sessions, with more than...

Can ChatGPT Replace Salesforce Managers? The Myth & the Facts

August 16, 2023by rashmita satpathy

The introduction of Chat GPT has shaken the entire business world. Every developer, admin, and manager is aware of the capabilities that it brings to the table. Chat GPT is an artificial intelligence tool that uses natural language processing to interact via simple language and generate human-like responses. It can be used to generate text...

Salesforce Marketing Cloud

Things To Know When Using Marketing Cloud for User Personalization

August 1, 2023by rashmita satpathy

In a world where the attention span of a consumer has dropped significantly, businesses across the globe are optimizing their operations to ensure their customers get a personalized experience every time. Almost 78% of marketers across the globe have said that personalization has an extremely strong impact on advancing customer relationships. So, when it comes...

Salesforce Managed Services

Achieving Excellence: 10 Advantages of a Reliable Salesforce Managed Services Partner

July 26, 2023by rashmita satpathy

Salesforce is one of the best tools that any company can use to improve its overall operations and experience. It is known for its forward-thinking approach and continuous innovation in the field of CRM. However, for a business to utilize the right benefits that Salesforce has to offer, they need to have expertise in operating...

Marketing Cloud

Innovative Features Rolled Out in SFMC Release-23

July 21, 2023by rashmita satpathy

Salesforce’s Spring ’23 Product Release brings exciting enhancements to Salesforce Marketing Cloud (SFMC). The release rolled out in stages, with main Salesforce release dates on January 13, February 3, and February 10. By February 13, 2023, all the new features are generally available to users. The latest Marketing Cloud release promises innovative solutions that can...

Salesforce World Tour Essentials

CEPTES is a platinum sponsor of Salesforce World Tour Essentials- 2023, Mumbai

June 22, 2023by rashmita satpathy

Hey Trailblazers! Are you excited for attending the Salesforce World Tour Essentials, Mumbai Event soon to occur in India. Get ready, Trailblazers! Don’t miss out this opportunity of grabbing the idea of what the future of AI + Data + CRM will look like in future and how it is going to transform the business...

Marketing Cloud

Leveraging Salesforce Marketing Cloud for Better Email Marketing – A Step-By-Step Guide

June 15, 2023by rashmita satpathy

Salesforce is one of the emerging CRM systems that is globally claimed as the #1 CRM, extending customer relationship management to businesses regardless of their size and operating field. In simpler terms, we can say that Salesforce helps businesses serve their customers better with tools to analyze customer data and automate sales and marketing processes. ...

Salesforce Integration

The Future of Salesforce Implementation

June 8, 2023by rashmita satpathy

As businesses across industries increasingly embrace cloud-based solutions, Salesforce has emerged as a frontrunner in the area of customer relationship management (CRM) software. Offering a suite of applications, Salesforce has witnessed remarkable growth and garnered significant market share. But what lies ahead for Salesforce? Is it destined to maintain its dominance and potentially monopolize...

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