Tag: customer relationships

Manufacturing, SMEs

How next-gen manufacturers can leverage the power of Salesforce in the Fourth Industrial Revolution

The Fourth Industrial Revolution or Industry 4.0 began way back at the turn of this millennium with autonomous production, Internet of Things (IoT), and Internet of Services (IoS). The past decade has seen an accelerated pace of changing trends, all of which are bringing about optimization – smart and flexible supply chains, tremendous exchange of data, and making everything “smart”. Industry 4.0 has had far-reaching effects on our lives; it has altered people’s way of thinking, working, and mindset. While the benefits of Industry 4.0 outweigh the challenges, the effect has still been felt, and even more so in the small and medium enterprises. They are being forced to adapt to new business models, rethink their organizational structure, understand business cases, and mold their organization according to the industry.

Most Small and Medium-Sized Enterprises of the manufacturing industry are currently looking to regain better financial stability and persevere as much as possible, in the face of shifting market conditions. All these goals are more than achievable with the help of a digital transformation in certain departments of the manufacturing industry. 

Salesforce, the preferred tool of the majority of these organizations, brings in powerful functionalities in the form of its offerings to help them regain financial stability in today’s world of rapid change. You can leverage the power of Salesforce and its various features discussed below to ride the digital transformation wave and gain a sustained competitive advantage.

Powerful Analytics

First and foremost, companies must look thoroughly at their current financial standing, product performance, and account health. Einstein Analytics provides excellent insights, predictions, and recommendations on your day-to-day operations. Your account teams can leverage the power of analytics to discover and optimize processes.

Salesforce can seamlessly be integrated with any ERP connectors and templates that help you capture order information and reduce complexity. A simplified system, like any well-oiled machine, requires less maintenance and consequently fewer resources.

Accurate Forecasts

Salesforce provides a unified view from which your teams can collaborate in real-time to develop faster and more accurate forecasts. New opportunities can be easily identified and followed. You can even create your own forecast algorithm and metrics suited to your business. Accurate forecasts help you capitalize on every possible lead while making sure that optimum use of resources is done. 

Customer is king

Manage your customer relationships and drive business growth with real-time visibility into the sales process and key accounts. Salesforce provides a 360 view of customer activity and relationships as well as the shifting market conditions and consumer demands. Salesforce Community Cloud is well equipped for this operation and helps you stabilize demand and supply.

Inter-departmental Collaboration

Salesforce Manufacturing Cloud enables seamless and fast communication between various departments in your organization. Integrating Community Cloud with Marketing Cloud provides a real-time view of account activities to help you remove bottlenecks. Removal of bottlenecks is an effective way to boost productivity and achieve stability.

Leverage Channel Partners to drive more revenue

Salesforce’s robust Channel Management helps you benefit from your relationships with channel partners to drive more revenue. Using the platform, your manufacturers can collaborate directly with dealers and distributors on marketing, sales, and services. Partner Communities provide superior account management across new and run-rate revenue schemes.

With all these capabilities and more, you can count on Salesforce and its vast array of tools like Sales Cloud, Marketing Cloud, Communities, and Analytics to stabilize your financial stream and drive accelerated growth. CEPTES has been a leading Salesforce consultant for more than ten years, and our certified consultants, with their comprehensive knowledge and experience of providing Salesforce solutions & manufacturing industry expertise, will make sure that your company sails across any disruption smoothly. To know more, please get in touch.


How Modern-day Manufacturers can Streamline Sales Pipeline with Salesforce

Challenges faced by today’s manufacturers

With the advent of Industry 4.0 and an increasing intervention of technology in manufacturing, companies throughout the world are rethinking their incumbent sales process. To keep up with the ever-evolving technology, manufacturers are undergoing a digital transformation of their current business models. However, due to the rapidly changing market and consumer demands, this transformation brings a lot of challenges to the manufacturers. Some of the problems plaguing manufacturers in today’s world are:

  • Inability to manage sales orders effectively
  • Conducting accurate demand forecasting
  • Difficulty in incorporating customer needs
  • Inability to integrate data

The changing customer demands have forced the manufacturers to stay ahead of the curve and rethink their business models.

CEPTES understands the needs of modern-day manufacturers to move from a product-centric model to a customer-centric model. With our team of Salesforce certified consultants, we can help you leverage the power of Salesforce to optimize and streamline your sales pipeline.

Salesforce Manufacturing Solutions

Salesforce can help you achieve a connected manufacturing process that can help you address today’s complex business challenges and streamline various business processes such as inventory management and control, supply chain management, process visibility, etc. by minimizing costs and maximizing ROI.

As an integrated platform, Salesforce helps manufacturers achieve enhanced process visibility and convert more leads into deals by optimizing customer information and improving the sales process with the world’s #1 CRM platform.

With a wide array of features such as the ones discussed below, Salesforce helps you offer the best experience to your customers and gain a competitive advantage.

  • Transparency

The ERP and order management systems store Sales Agreements, to ensure that there’s a single accurate source of this information, 

you can define your own time-phased metrics for a better view of customer relationships.

  • Unified Forecasts

Your sales, planning, operations, and finance teams can collaborate using a unified forecast tool, to develop more accurate forecasts.

Using Salesforce’s Formula Builder, define a forecast algorithm that reflects your business.

  • Customer Centricity

Salesforce helps you manage customer relationships to help you drive your business growth. You get real-time visibility into key accounts, service issues, and sales processes, which helps you respond to changing customer dynamics easily.

  • Collaboration

Salesforce’s Community Cloud extends the power of collaboration in the Manufacturing Cloud to provide better visibility to your customers and channel partners. Collaborative planning helps reduce latency in the planning process and ultimately improves the accuracy of your forecast.

  • Advanced Analytics

With the power of Einstein Analytics, Salesforce helps you generate accurate sales insights and recommendations. The platform is highly customizable and easy to use. Your executives and account teams can discover insights into pricing, product performance, account health, and sales agreement compliance.

  • Seamless Communication

Salesforce Manufacturing Cloud helps your teams across different departments to communicate seamlessly. A real-time view of your system and account activities helps you remove bottlenecks and boost productivity.

Benefits of Salesforce

  • Better visibility of processes and the sales pipeline
  • Improved productivity, shorter sales cycles, and high conversion rates resulting in an increased ROI
  • Expansion of your aftermarket parts revenue
  • Reduction in manufacturing costs thanks to intelligent sales forecasting
  • Optimization of customer experience with a 360-degree view and data-driven services
  • Optimize customer experience with data-driven services

CEPTES brings a decade of manufacturing industry experience to help manufacturers accelerate your journey to success, gain a complete 360-degree customer view, collaborate your business processes, and achieve a better Return on Investment. With our diverse offerings including implementing, integrating, and enhancing Service Cloud, Marketing Cloud, Sales Cloud, Community Cloud, and Salesforce Analytics, we have assisted leading manufacturing companies accelerate their Salesforce adoption rates and improve productivity. To know more, please get in touch with us.

Customer Relationships

How are we maintaining high customer relationships while working remotely

The little we know a couple of months back that the world will go through such a huge crisis that will not only impact human beings but also businesses and communities. Challenges are there & the world is fighting to come out of this unprecedented situation. Our thoughts and prayers are with all those frontline healthcare workers from around the world who are taking this fight of their own and working selflessly & tirelessly. 

For a decade long now, we are laser-focused on customer success on the world’s #1 CRM platform. We have been helping enterprises from varied industries with scalable solutions on the Salesforce platform as CEPTES is a proven Salesforce strategic partner that drives sustainable business results in less time. As the medical emergency over the COVID – 19 escalated, we took immediate measures considering the well-being & safety of our employees as this was our foremost priority and asked our teams to start working from home by keeping themselves safe & isolated. The challenge for us was to maintain the high customer relationships that we are known for and keep the projects running in order to help our customers protect their business continuity.

The topmost challenges for the project managers were to maintain the connection with our customers considering digital communication as the only available form of communication, seamless collaboration among the team members in order to ensure meeting the project deliverables, and stand in solidarity with the customers and team members without physically being there with them. 

Created an empathetic culture

There is chaos everywhere. The panic button has been pressed. During this time, it is a little unrealistic to expect people to focus on customer success. The circumstances will certainly impact the work deliverables. We focused on creating an empathetic culture where we give importance to personal priorities as well. At this time, the only thing that everyone needs is mutual support. 

Our project managers communicate with each of their team members on a regular basis. We conduct online team meetings using digital channels in order to set our project priorities so that it won’t impact performance, availability, communication, and quality. We are also encouraging our employees to work directly with their clients using online mediums for communication & collaboration. Our leadership team is making sure that none of the employees are overburdened with work so that it becomes difficult for them to deal with external challenges. 

Listening to our employees, their concerns, challenges while working remotely, dividing tasks without overburdening one person, regular communication, using collaboration tools and most importantly standing with them during this pandemic is what makes us efficient enough to maintain high customer relationships at this time. 

Customer success

At this time, listening to our customers is equally important as listening to our employees. We understand that the biggest challenge for enterprises today is seamless business continuity amid the coronavirus crisis. Working closely with our customers now is more important than ever. Timely communication will itself solve a lot of challenges. We talk with our customers, listen to their concerns, understand their immediate priorities and work as per the mutually accepted goals. We have built crisis management teams for our major project support & the team members offer round the clock support to address any uncalled issue. In order to manage our customer’s time, we are keeping the agendas tight and clear, so that they can also focus on other external priorities. In order to make communication smooth, we have made many collaboration tools available for our customers too.

It’s a challenge to collaborate with a team of 100+ trailblazers while working remotely, but so far we have done a noble job. It’s time to stand in solidarity with our employees and support them in every aspect. If we take care of our employees & listen to them, they will take care of the customers & listen to them. Get in touch with us for all your Salesforce project queries.

#Staysafe #Stayhome We will win this battle.