Introduction Salesforce has recently announced the rebranding of Pardot, which is one of Salesforce’s best marketing automation tools. For a platform that was doing fantastic, the sudden change of the name prompts many questions in our heads. If you haven’t heard already, Salesforce has recently announced the rebranding of many of its products. Among many...
Six-months back Salesforce acquired Israeli marketing intelligence platform Datorama. The cloud-based AI software was used by marketers to optimize their marketing campaigns and workflows in order to make them more effective by consolidating and pulling insights from data and enabling the reporting across channels and campaigns instantly to make real-time decisions. Datorama had a strong...
World’s no.1 CRM provider, Salesforce has acquired Israeli marketing intelligence firm Datorama to accelerate its AI initiatives. Though the financial terms of the deal were not disclosed, but few reports indicate that the deal is worth more than $800 million. Salesforce has been a key player in the world of digital transformation which is transforming...
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