Salesforce Financial Services: Meet the needs of a new global market landscape

Research states that 72% of clients would rather bank with Google than their traditional banking companies. What does that point to? It means customers aren’t quite satisfied with the services provided to them. They are looking for more personalized, proactive, and goal based outcomes that are currently provided by companies such as Google in their...

Salesforce Introduces Einstein Analytics for Financial Services

Salesforce has recently introduced Einstein Analytics for Financial Services. With this, financial service professionals like wealth advisors, retail bankers and managers can instantly access customized, data-driven insights and deliver personalized recommendations to their customers. Banking and financial service providers have been facing tough challenges related to a rapidly shifting industry landscape as well as extensive...