Salesforce Connections 2018: Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...

The Advantageous Features of Integrating SAP and Salesforce

Salesforce, a cloud-based customer relationship management or to be more precise a CRM software solution for the following genre: Sales Service Marketing Analytics Building customized application SAP, on the other hand stands for Systems, Applications, and Products in Data Processing that assist enterprise software to manage both their business operations and customer relations. There has...