Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Pardot Marketing Automation – The Key to Generate More ROI

Marketing automation is the way forward in today’s competitive market. A recent study conducted on marketing automation found that 51% of the companies who participated in the study used marketing automation.  And 58% of those who didn’t were planning to embrace automation soon. The fact that well-implemented marketing automation can help companies generate quality leads...