Salesforce Winter ’25 Release: Key Insights for ISVs

Salesforce Winter ’25 release introduces significant updates and improvements aimed at enhancing platform performance, packaging options, and operational flexibility. ISVs, PDO partners, and Salesforce developers must prepare for these changes to align with evolving standards and seize new growth opportunities. This blog dives into the most impactful features, offering actionable insights and best practices for […]

How to Build & Deploy Your Own AI Models in Data Cloud

When Artificial Intelligence is making buzz for all the right reasons, it’s crucial for businesses to realize that AI is only as good as the quality of the data it is trained on. Talking about data, we mean – clean, valuable, and plentiful data. This is where Salesforce’s Bring Your Own Model (BYOM) and Data […]

Salesforce Foundations: A New Era of Integrated CRM Capabilities

Consider this- 79% of customers expect smooth, consistent interactions across departments, but 55% report that it often feels like they are dealing with disconnected teams rather than a unified company. With the introduction of Salesforce Foundations, businesses can now unite their departments on a single platform, ensuring a seamless and cohesive customer experience across all touchpoints. Salesforce […]

Salesforce AI Unveils SFR-Judge: Revolutionizing LLM Evaluation with Advanced Judge Models

In the ever-evolving world of Artificial Intelligence (AI), the development of large language models (LLMs) has transformed how businesses, researchers, and developers process language data. However, as LLMs grow in complexity, evaluating their performance accurately becomes a crucial but challenging task. Traditionally, human evaluations have been the gold standard for assessing the quality of LLM […]

Transform Multi-Org Collaboration with Data Cloud One: Now Generally Available

Managing data across multiple Salesforce orgs has always been a complex task. Teams with multiple Salesforce orgs, whether due to business divisions or acquisitions, have long wished for a seamless way to unify their customer data and enhance collaboration. That wish is now a reality with the launch of Data Cloud One, a revolutionary feature […]

Maximize AI Potential in Salesforce with Salesforce Data Cleaning Strategies

In today’s fast-paced business environment, AI has become a key driver of innovation and competitive advantage. If you ask me, Salesforce and AI? Best friends! As businesses seek to leverage AI for deeper insights and better customer experiences, platforms like Salesforce have integrated advanced AI capabilities, such as Einstein Analytics and Einstein Prediction Builder, to […]

Salesforce Agentforce: Revolutionizing Customer Service with Predictive, AI-Driven Support

In today’s digital world, customer expectations are evolving fast. Salesforce’s State of the Connected Customer shows that 61% of customers prefer self-service for basic issues, but 68% would avoid chatbots after a bad experience. To address this, Salesforce introduced advanced AI-powered chatbots like the Agentforce Service Agent to improve customer interactions. Agentforce leverages a proactive, […]

3 Optimization tactics for your Salesforce Implementation

3 Optimization tactics for your Salesforce Implementation

Salesforce is a powerful CRM platform, which when implemented correctly can yield high ROI. It offers applications focused on sales, customer service, marketing automation, analytics, and application development- making it suitable for all kinds of businesses. With Salesforce’s extensive capabilities, it can be all too simple for enterprises to either underuse the technology or abandon […]

Salesforce – Sales Cloud and its Possibilities

Businesses, customers, and salespeople: all benefit from automation designed for sales operations. Over 30% of sales operations can be automated, according to Mckinsey & Company.  Sales automation has the potential to increase revenue by automating outreach to clients in the sales funnel, simultaneously reducing sales costs by freeing up time formerly spent on administration and […]

3 biggest reasons why Slack and Salesforce integration is the trend of IT industry

As an organization or business expands, managing communication, process management, and networking become more challenging. When your employees work remotely, effective communication is even more crucial. Daily reports from your team are required, and speedy communication with your peers may be necessary while working on projects for clients. Keeping up with clients and employees becomes […]