“Trailhead saw 70% uptick in youth sign-ups during lockdown”

Arundhati Bhattacharya, CEO, AND Chairperson, Salesforce India

Last week was the first-ever Salesforce Live event hosted in India, which is a testament to our growing community in the country. The all-day event was kicked off by Salesforce VP of Customer and Market Insights, Karen Mangia who spoke about the importance of developing best practices for working from home and how to achieve maximum productivity.  

Trailblazers from almost every state spoke about their journeys and how they were utilizing the Salesforce platform for delivering maximum growth. One of the biggest announcements which came from the event was that Salesforce committing an amount of  $240,000 in grants to six NGOs across India impacting over 15,000 people. 

 “Digital transformation is not just a nice-to-have anymore – it’s imperative.”

Arundhati Bhattacharya, CEO, AND Chairperson, Salesforce India

• Digital transformation is more important than ever before with companies reconsidering how their brands interact with customers. The Salesforce platform is helping companies identify areas where digital transformation can accelerate growth and helping them rapidly adapt to the turbulent market. 
• Salesforce Customer 360 creates a customer-centric business approach. Customer 360 merges communication channels across all internal departments ensuring seamless customer interactions. This enables teams to collaboratively address service issues, predict customer pain points, and create more personalized customer journeys.
• Employee empowerment is key for success, an integral part of service delivery. Giving employees the right technological tools is important, but at the same time so is helping them maintain a healthy work-life balance. Mental health has become a critical issue and is directly responsible for performance. There was also a 95% increase in the adoption of new technologies within organizations that implemented incentive structures rather than traditional processes.
• Work.com has emerged as a powerful platform for a safe way for organizations to reopen during the pandemic. The platform allows businesses of any tier to adopt risk management, enable employees to work from anywhere in the world, and focus on building internal collaboration and trust. The environment of safety and security extends to customer and partner organizations while allowing your organization to function as the command center.
• Salesforce is committed to helping communities affected by the pandemic. As mentioned above, Salesforce has pledged $240,000 to NGOs across the nation who are working towards education, sanitation, and nutrition. As always Salesforce believes that organizations have a social responsibility that aligns with their growth goals and has formed numerous partnerships with major organizations to bring aid to communities deeply affected by COVID-19.