7 Things You Need to Know About Selling in AppExchange

August 31, 2020by Ananya Mohapatra

If you are a part of the massive Salesforce ecosystem, it is highly unlikely that you haven’t heard about AppExchange. AppExchange is the biggest marketplace built to sell apps that can extend the functionalities of Salesforce. 

When Salesforce users need certain functionalities that are not available in default Salesforce, and if the user isn’t interested in coding from scratch, then they will look for additional apps in the marketplace for solution. Currently, 5000+ apps are listed on the AppExchange spanning across various niche, category, industry, Salesforce products, etc. These apps are developed to help save cost, time, or automate multiple processes for users across verticals. 

But do you know how to sell efficiently using the AppExchange platform? Here are the 7 things you need to know in order to leverage the platform to unlock success. 

What can I do here?

Glad you asked! 

In AppExchange, you can create apps, Lightning Components, Lightning Data, Bolt Solutions, and Flow Solutions. 

Start building apps quickly by using Components made by Salesforce or create your custom components. 

Start your first step based on your everyday experience and create your apps. You should be able to explain to others what the product is, what it does, and its need.

You can start with Trailhead offered by Salesforce, which can level up your skills and build you for the future.

Stay in touch with AppExchange with weekly and monthly emails.

Demand paves for opportunity

Over 83% of Salesforce customers have at least one app from the AppExchange. Salesforce customers first reach out to AppExchange to find the perfect app they need. They need it because they don’t want to deal with the code and its associated bugs. So, there is always an opportunity for developers like you to develop apps that can help enterprises.

Streamlining Sales and marketing

Have a market strategy for your app and start the campaign before launch

In-house marketing facility includes— AppExchange Marketing Program, Sponsorship Sales, Partner Power Hour, Sell Like Salesforce Checklist, Top Demo Resources, and Additional Sales Resources. Remember to build an optimized and perfect AppExchange listing to attract and engage your customers.

Track your product

As with any application, there will be some unforeseen bugs, future updates, and don’t forget to maintain your app’s documentation. Also, remember to test your app for the Salesforce release. Stay updated to the help offered by Salesforce to better track your product like the new Einstein analytics apps. Einstein Analytics apps provide up-to-date data and help you to work with any device.

Security first

Plan for the steps for the security of your app beforehand. The process takes around eight weeks after your app and supporting documentation are complete, you’ve met all Salesforce’s requirements, and are within the agreed guidelines. Prepare yourself or your development team for the Salesforce review process to avoid the delayed launch of your product.

Work from anywhere

Amongst the pandemic, there is no better way to stay connected and work for the common purpose. Stay at your home and develop and sell apps in AppExchange. 

Recently the CEO of Salesforce assured and encouraged the customers to stay patient and calm yet keep growing. is a Salesforce platform that facilitates Salesforce customers and partners to work safely amidst the pandemic. You can also start creating applications on this platform, just like AppExchange.

Outsource your App

Product Development Outsourcers (PDOs) offer expertise in building ISV apps, as well as other valuable services like training, marketing, and selling your app. PDOs can design and build your entire app, or take on specific features, like integrations. It’s better to contact a PDO to build the apps based on your idea because they can save your money.

CEPTES is a Salesforce Consulting, ISV & PDO partner that has been delivering top-notch Salesforce solutions across the globe for over a decade now. We have successfully built multiple AppExchange applications for various industries. With over 80% of Salesforce certified consultants, we are widely accepted as a leader in building AppExchange enterprise solutions.

If you are looking to take your idea to AppExchange with a next-gen enterprise application, please get in touch.

ALSO READ: AppExchange App Development Best Practices