Introduction: SAP vs Salesforce

In a day and age when organisations are moving towards streamlining the way they operate, some strategic decisions need to be taken. Doesn’t matter if you are a funded billion-dollar startup, a large corporate organisation or even a small business, all of you need to figure out steps to make your operations more efficient. In […]

5 Ways AppExchange Assists CIOs in Driving Change

If you’re a Chief Information Officer in an organization, you probably know how the role has transformed over the years. In case you’re someone who’s looking for a CIO, you shall know how important of a role it is, how a good CIO can create an impact in your organization. From managing machines and computer […]

Flows in Salesforce

flows in salesforce

Flows in Salesforce help you to design intricate business solutions. Since these are tailor-made, no coding is required. The Flow Builder is a successful Salesforce tool, which gives you control like Salesforce developers. Flows are beneficial in case you are conducting mass updates for unrelated records etc. Flows are used for innumerable operations and these […]

What are the benefits of using Salesforce Managed Services?

Innovation in technology has brought a huge paradigm shift in today’s global marketplace. Businesses are using innovative technology to transform their business operations. They are also able to understand the prospects of their companies’ growth and generate communications that contribute to the same. Since every customer is different in terms of choices, a company must […]

10 Salesforce Features You Probably Didn’t Know About

Salesforce, since its inception, has ensured that its solutions help businesses around the world interact better with their customers. It is a mammoth of features & tools that certainly makes your life more streamlined and even more productive down the line. Its flexibility, user-friendly interface, and worldwide acceptance have made Salesforce the preferred CRM tool. […]

Salesforce Record Type Vs Page Layouts

Salesforce Record Type and Page Layouts are two tools used extensively for database management. With the paradigm shift in digital processes globally, these tools are more relevant than ever. But with advancement comes the need to have awareness.  There has been a perpetual curiosity among Salesforce users to have a nuanced understanding of the usage […]

4 Ways Pardot Premium Enhances Account-Based Marketing

4-Ways-Pardot-Premium-Enhances-Account-Based-Marketing

If you are a B2B marketer, you certainly know how efficient Account-Based Marketing can be for you.   Account-based marketing is simply based on the notion of prioritizing the important stuff, and weeding out the not-so-important ones easily. With account-based marketing’s focus-driven marketing efforts, your chance of closing a lead increases significantly.   Now that […]

Experience Builder: A No-Code Solution For Creating Powerful CRM Driven Websites

Experience Builder by Salesforce might be a savior for the entire non-coding work population out there. No-code has been the new norm on the technological front. In a way, what it does is, democratize the way websites are developed and curated. The no-code culture has given birth to a series of powerful & intuitive tools […]

Vlocity: Creating the Future for Salesforce Industries

Vlocity-Creating-the-Future-for-Salesforce-Industries

What comes to your mind when you see the word, Vlocity? A powerful option to redefine business? Or a convenient way to increase sales? Well, you must be aware by now that it is an effective tool used by Salesforce customers. But the question remains- how does Vlocity fare well as compared to others? Why […]

Introduction to Salesforce Industries and OmniStudio for Architects

Introduction-to-Salesforce-Industries-and-OmniStudio-for-Architects

When Salesforce acquired Vlocity in 2020, what it promised is the sync between the core platform and industry-specific solutions & processes. The intent of such transformation was to cater to both specific business needs and regulatory and legal requirements of companies. Another noteworthy fact is that Salesforce Industries offer various data models that serve industries […]