Why should you launch your app on the Salesforce AppExchange?

October 6, 2022by rashmita satpathy

Launching your app on the Salesforce AppExchange gives you access to a massive pool of prospective new users. This post will help you understand the Salesforce AppExchange and the top reasons your company should use it to get an edge over competitors.

What is Salesforce AppExchange?

Salesforce AppExchange is the leading enterprise cloud marketplace for Cloud Computing Apps, Solutions, and Consultancy. A plug-in of Salesforce, it is a place where admins and consultants can go to download ready-to-install solutions into their Salesforce org. 

To date, there have been over 10 Million+ installs across every industry, department, and product, 7,000+ rebuilt apps and experts and 115K+ reviews from Salesforce customers, Salesforce MVPs, Trailhead Rangers, and more. Every week, new products are also released. You can choose the Apps that are the greatest fit for your business from a variety of options that are both free and paid for.

While some of these apps are made by Salesforce developers, the majority of them are made by Independent Software Vendors (ISVs) who use Lightning Platform, Salesforce’s cloud computing platform. 

Also read: Salesforce ISV Application Design- The Right Strategy

Benefits of Using AppExchange

Salesforce AppExchange is the most trusted enterprise cloud marketplace for business solutions. Here are the reasons why launching your app on Salesforce AppExchange gives you an edge over other platforms:

#1 A Market For Your Business

Salesforce has become one of the most famous and reliable CRM software used by businesses worldwide. From small businesses to Fortune 500, from finance to real estate – there is no industry that Salesforce hasn’t touched. Wondering how that helps you? You get to launch your application on a platform with millions of potential users. 

According to Reports, 85 per cent of Fortune 100 companies use at least one Salesforce AppExchange app to communicate with their clients. This platform has developed into a significant hub of possible connections to help you grow your business and gain more visibility.

#2 Increase Your Reach

With Salesforce AppExchange, you can increase your application’s reach, which in turn can increase your ROI as you will be dealing in a professional market with verified users and buyers. 

Additionally, by becoming a member of the Salesforce Partner Community, you will gain access to the Partner Business Organization and be able to manage the sale and distribution of your apps as well as Salesforce’s ongoing development.

The user-friendly design of the marketplace will allow you to browse other Apps and track Metrics for your Apps. You may reach a wider audience by having Salesforce include advertisements for your app in its monthly Salesforce AppExchange Digest Mail.

#3 Take Advantage of The Salesforce Partner Community

Salesforce Partner Community is a portal created and maintained particularly for Salesforce partners. The platform enables these partners to manage their businesses, pick up best practices, obtain support, and interact securely with Salesforce staff members.

With the help of this resource, your business can ask questions, keep up with new partner features and capabilities, and sign up for webinars and other future events. 

Once you have joined the Partner Community, you get a free Partner Business Org, which includes technologies to support your growth and evolution with Salesforce. You will have access to the following inside this org:

  • Manage leads and licenses for your AppExchange offerings with the License Management App.
  • Create, submit, and track orders with the Salesforce Channel Order App.
  • Have access to numerous Salesforce org from a single location and view, connect, create, and log in to them via Environment Hub
  • Have access to the “Partner Development Org,” which has greater permissions and higher restrictions and is exclusively available to partners.

#4 Compare How Are You Doing

Your company can quickly go through AppExchange to learn how your app is performing and discover other apps thanks to personalized recommendations, search filtering, app ranking, and a demo mode.

#5 Your Application Will Look Reliable 

Each application in the Salesforce AppExchange undergoes thorough and exacting security testing to guarantee that only the best apps are accepted. The stringent inspections assist organizations in obtaining tried-and-true applications while earning their trust. 

Businesses look for solutions that satisfy their customers and meet their unique criteria. It makes sure that everyone receives the appropriate software, and users may browse consumer reviews to determine which is superior.

#5 Promotion By Salesforce

Yes, Salesforce will promote your App if it is good enough and performing well. Your app will get some free publicity, reaching your target audience- what more can one ask? Your app’s promotion may appear in Salesforce’s weekly AppExchange Digest emails, increasing your connections.

Should You Use Outside Assistance To Launch Your App?

Salesforce has more than 6000 add- ons to it which makes it possible for you to do basically… anything to meet your customer’s needs. However, that can also make the platform complicated for new Salesforce users. 

It’s not enough to have a solid app to ensure that it performs well on Salesforce, you should also understand how Salesforce org works. PDOs understand how to design managed packages for scale, modularity, and dealing with a variety of customer host organs. They also have a thorough understanding of the Salesforce ecosystem and can create apps to support many lines of business across diverse enterprises.

A Salesforce-accredited Product Development Outsourcer (PDO) can help if you want to join the Salesforce app ecosystem but the process of creating and distributing your app appears challenging. This particular class of Salesforce consulting partners is distinctive in that it focuses on assisting ISVs across the whole product development lifecycle. 

They are also professionals in providing strategic guidance. They can also assist with alliance strategy, sales, and marketing. The greatest way to maintain flexibility and accelerate time to market is to work with a PDO.

A good Product Development Outsourcer (PDO) can save your company time, money, and headaches. They understand the Application Lifecycle Management Processes among other things and have mastered the security review as seasoned Salesforce specialists. 

Key advantages of partnering with Salesforce PDO

Here are some advantages of working with a PDO to ensure that your hard work yields your desired result:

 #1 They bring your product idea to life

PDOs do competitive analysis, technological risks, user interviews, project risk assessment, mitigation strategies, and contact proof while conceptualizing and developing a product. Additionally, they make sure your prototype is ready and create a marketing plan that will help you smoothly move through the product development process.

Through a rigorous discovery process, they may not only help you build the product but also “pressure test” your idea in advance to see if there is a product-market fit that would produce the desired results.

#2 They can build apps on AppExchange

The AppExchange ecosystem at Salesforce is well-known to PDOs. Partnering with a PDO is the most effective approach to getting listed on AppExchange.Creating applications for other platforms is very different from making them for AppExchange. 

Being a Salesforce ISV requires substantial technical expertise in best practices, patterns, and scalable approaches, which makes the process challenging and time-consuming. 

You may concentrate on the most important business and product concerns because PDOs typically handle custom development, integrations, and app deployments. They are aware of the conditions necessary for a product to succeed commercially.

#3 They are experts at handling multiple projects

PDOs are Salesforce experts who have a thorough understanding of every project’s technological spectrum and are more than capable of managing any step of the development process. 

Additionally, they are capable of managing the whole technical scope of any Salesforce project, from conception to app release on the AppExchange or project delivery for installation projects. To make sure you don’t have any issues with the technical project requirements, they work together with your business team.

With their expertise, they can help you get past the demanding and intricate Salesforce reviews. Technical documentation is one such procedure. By creating and transferring technical documentation, codebase updates/improvements, press kits, integrating APIs, and even pre-sales campaign data, the PDO team can help your company get more out of a product or app idea.

#4 They are well-versed in the security review process.

The Salesforce Security Review process is challenging. It is difficult to comprehend, the procedure is involved, and preparation may take a while. It is nearly impossible to complete the review on your own without the assistance of an expert.

Working with a PDO can be quite helpful in scenarios where you don’t know what you are doing. They can help you develop a strategy to pass Security Review because they do it frequently, so they are aware of what to anticipate. A PDO will handle the security process regardless of where you are in the development process.

#5 They help you save time and money

With PDO, your project will be managed efficiently and everything will be done on time. Long-term costs will be lower, and your software will be ready sooner.

Instead of focusing on a new project on an unfamiliar platform, your staff will be free to focus on their current responsibilities. 

PDOs can swiftly understand the Salesforce environment and handle complex operations throughout the app development process because they operate in the Salesforce ecosystem every day. 

Working with PDOs has the added advantage that they can multitask and frequently work with your business team to meet technical project needs.

Also read: How to Select the Right Salesforce Partner for Product Development Outsourcing?

Launch Your App on Salesforce AppExchange Today

Businesses can successfully drive scalability, expand into new markets, and increase brand exposure by joining the Salesforce AppExchange. In addition, it will position your business among other industry titans within the Salesforce ecosystem, raising the value of your products and enhancing your standing. And the best part- you can always use a PDO specialist to assist you, so this process doesn’t have to be difficult.


CEPTES is a global Salesforce service provider that accelerates the business value of your investment through consultation, digitalization, and innovation. We design a personalized approach for each customer, leveraging our decade’s worth of experience and best-practice expertise to guarantee you receive the most value from Salesforce.  

Our professionals would be happy to help you with any of your app needs, whether you are just starting in the Salesforce ecosystem or need to establish your place in the industry. You can read here what our customers have to say about our services.