Experience Builder: A No-Code Solution For Creating Powerful CRM Driven Websites

November 12, 2021by Ananya Mohapatra

Experience Builder by Salesforce might be a savior for the entire non-coding work population out there.

No-code has been the new norm on the technological front. In a way, what it does is, democratize the way websites are developed and curated.

The no-code culture has given birth to a series of powerful & intuitive tools that help you create websites & landing pages that are equally and sometimes even better than their coded versions.

One such development has been the entry of Salesforce Experience Builder.

The tool has been designed & developed as part of the Salesforce Experience Cloud and works like magic when it comes to developing powerful, consumer-friendly websites.

So, what does the Salesforce Experience Builder contain? Is it worth your time & effort to develop a website on the platform?

Moreover, addressing the elephant in the room- is it any better than the coded websites?

Let’s find out.


What is Salesforce Experience Builder?

Salesforce’s Experience Builder is a drag and drops website and experience builder tool.

It is considered to be a ‘what-you-see-is-what-you-get (WYSIWYG)’ experience management tool from the house of Salesforce.

The development of the Experience Builder has allowed developers & marketing teams around the world to develop websites & experiences that are customer-friendly, powerful, interactive, and primarily with no line of code in place.

It allows you to get dynamic websites that are in line with your brand’s identity & customizable.

In its over 5 years of existence, the Experience Builder has seen some amazing releases, making it the go-to experience building tool for many businesses out there.


Here’s Why You Should Go For The SalesForce Experience Builder

First of all, let us tell you a few things.

The Experience Builder function is available only on Enterprise, Performance, Unlimited, and Developer Editions of Salesforce Classic org & Lightning Experience.

In order for you to access the Experience Builder, follow these steps:

  1. From the global header menu in the Experience Workspaces, click Experience Workspaces > Builder or Experience Management > Go to Experience Builder.
  2. From the All Sites page in the Setup menu, click Builder next to the site name.
  3. From a site, click Experience Builder in the profile menu.

Now, let us get to the features.

Acceleration & Speed

The first benefit you get from the Salesforce Experience Builder is speed.

It expedited the process of building a powerful website that’s equally unique & functional for your brand.

According to data, a single webpage on your website has around sixty available Lightning components that you can include in your website. Add the power of these components together, and you get a website that has the functionality of a complex coded website.

From content management to automation and from messaging to gamification, you get all of it in one place, with the help of a few drag and drop functions. Adding on to the list, functions like sales, customer support, feeds & files can be accessed from one single place.

The result is a faster website development process for the developers, management, and site builders.


This is where the Experience Builder wins big time. The interface of the entire platform is very easy to use and self-explanatory.

While it might take time for you to get used to its each and every functionality, you certainly wouldn’t get lost. The well-designed series of tabs, controls, and tools help any developer or administrator sail through the platform with ease.

The drag and drop function of the platform ensures that all the changes that are made to a website are transparent & clearly visible to the admin.





As you get impressed by how easy to use these tools are, you forget how amazingly powerful they tend to be.

The ease of use makes these tools easily accessible, However, it’s the way they are designed & developed which makes the Experience Builder stand out from the crowd.

The themes page of the Builder, allows you to experiment and incorporate changes in a jiffy. Adding to the good news is the fact that it supports custom-built tools as well. Develop themes that speak a lot about how people identify with your brand.


The Salesforce Experience Builder has gone through a series of changes in its last five years.

In the last five years, the platform has added around 1,000 features, updates, and enhancements. These newer features have mostly been on time, keeping you adept with how the industry you are in, is moving further.

To mention some of the innovative features, they’d be a content management system, a B2B Commerce template, a Lightning Web Component Builder, and more.

Third-Party Apps

The Experience Builder is present on the Salesforce platform. This makes it much more accessible to the Salesforce AppExchange feature.

Access to AppExchange allows you to access third-party apps and include them in your community, allowing you to bring along the power of third-party apps and platforms.



The no-code movement is right here.

Will it replace the code? Well, that’s an altogether different thing to discuss.

However, it does come with a certain set of benefits for you to adopt. These programs are easy to deploy, accessible, cost less, have a lower turnaround time, and are easily customizable.

All of this makes no-code a go-to solution for many businesses, startups & bigger organizations alike. With a platform that can easily implement changes in no time, it becomes altogether effective in a dynamic environment.


Want Us To Help?

At Ceptes, we understand every aspect of Salesforce and its implementation. When it comes to Experience Builder, it might just be the game-changer for you.

With a small team on board and exponentially lesser amounts of resources, you can develop and maintain a user-friendly and business-generating custom website. Want to know how we can get one developed for your business?

Request a consultation today and our team will help you in determining what might work for your organization.