Things To Know When Using Marketing Cloud for User Personalization

In a world where the attention span of a consumer has dropped significantly, businesses across the globe are optimizing their operations to ensure their customers get a personalized experience every time. Almost 78% of marketers across the globe have said that personalization has an extremely strong impact on advancing customer relationships. So, when it comes...

5 Reasons to Implement SFMC for Medical Device Manufacturers

The medical device industry is constantly innovating, producing innovative products and services that improve the lives of patients. As technology continues to evolve, so do the tools and platforms used by medical device manufacturers to reach new markets and customers. Salesforce Marketing Cloud is one of the leading marketing platforms for medical device manufacturers, offering...

Power of Predictive Analytics and Predictive Modeling: Salesforce Marketing Cloud

Effective marketing requires you to first understand the right audience for your message, and how to best communicate with them based on their preferences and behavior. Many B2C businesses have recently begun to use predictive marketing analytics. A method called predictive marketing employs data analytics to identify the marketing tactics and plans that have the...

Setting the Stage for Salesforce Success: Avoiding the Most Common Salesforce Marketing Cloud Stumbling Blocks

Marketing Cloud is one of Salesforce’s most significant products. This cloud platform was created to accelerate marketing automation. For a business, simply having the product is insufficient. To benefit from Salesforce marketing cloud implementation services, businesses must also recognize how crucial correct platform utilization is. This blog will discuss a few of the most frequent...

6 Ways Salesforce is Transforming the High-Tech Industry

With shorter product life cycles, companies operating in the High-tech sector are expected to deliver a better degree of customer support to sustain competitive advantage. Mediocre processes and poorly integrated systems spell doom for companies, especially in today’s era of rapidly changing customer demands & technologies. The most common challenges that the high-tech companies of...

How the real-estate industry can leverage Salesforce to streamline their sales funnel

The real estate sector, being traditionally unorganized, has always been slow to adopt new trends. However, lately, there has been a significant change in the real estate model. The recent surge in the availability and capacity of custom digital technology has affected the realtors too. There remain numerous challenges that realtors have to contend with:...

How next-gen manufacturers can leverage the power of Salesforce in the Fourth Industrial Revolution

The Fourth Industrial Revolution or Industry 4.0 began way back at the turn of this millennium with autonomous production, Internet of Things (IoT), and Internet of Services (IoS). The past decade has seen an accelerated pace of changing trends, all of which are bringing about optimization – smart and flexible supply chains, tremendous exchange of...