Platform events in Salesforce

Platform Events In Salesforce

Salesforce Platform Events are data-contained messages that are secure and scalable. Businesses now use them to integrate Salesforce business processes with external apps by exchanging real-time event data. 

Platform Events is based on event-driven software architecture that allows an application to identify “Events” or critical business moments in real-time and act on them. 

But what exactly is event-driven software, you might ask? Event producers, event consumers, and channels create event-driven software architecture. Because it decouples event producers from event consumers, the architecture is ideal for large distributed systems. This simplifies the communication model in connected systems.

Each Platform event message is published to the event bus, where they’re stored temporarily and can be retrieved using a CometD (Streaming API) client.

Critical features of Platform Events in Salesforce

  • Allows programs to communicate inside and outside of Salesforce using an event-driven messaging architecture.
  • It is made up of event producers, event consumers, and channel operators (Event Bus)
  • Publishers and subscribers exchange information through events.
  • One or more subscribers can listen to and act on the same event.

Understanding Platform Events in Salesforce

Let’s take a look at some often used vocabulary and what exactly they are to grasp better what Platform Events are and how they work:

#1 Event

In a business process, an event is a significant state change. For example, placing a return order is essential since the relevant department anticipates receiving notification before processing the transaction.

#2 Event message

It’s a message with information on the event. An event message could, for example, be a notification about a return that includes information about the reason for the return placement.

#3 Event producer

An event producer is a publisher who sends out the event message.

#4 Event channel

A series of events in which an event producer sends out event messages, which event consumers read, is an event channel. The channel for platform events is either for a single platform event or a custom channel that collects event messages from many platform events.

#5 Event consumer

A channel subscriber who gets messages from the channel is an event consumer. Consider an order fulfilment app that receives notifications when a new order is placed.

#6 Event bus

The event bus uses a time-ordered event log to ensure that event messages are kept and delivered in the order in which they are received.

Types of Platform Events

The two different types of Platform Events in Salesforce are:

  1. Standard PE- These are the Salesforce-provided pre-defined events. The following are some examples of Standard PE:
  • AssetTokenEvent: Keeps track of OAuth 2.0 authentication.
  • BatchApexErrorEvent: This event logs errors in batch apex jobs.
  1. High-Volume PE- These are customized PEs that may be used to effectively publish and process millions of events and grow your event-based apps.

Subscription in Platform Event

The Platform events can be subscribed to in the following ways:

  • Apex Trigger: To subscribe to incoming events, create an “after inserting” Apex trigger on the event object. Event notifications are received by triggers from various sources, including Apex and APIs.
  • You can also use Lightning Components to subscribe to a Platform Event.
  • CometD can also be used to subscribe to events in an external app.

Defining Objects and fields in Platform Events

You can follow these easy steps to define a custom object in Platform events:

  • Enter Platform Events in the Quick Find box in Setup, then pick Platform Events.
  • Click New Platform Event on the Platform Events page.
  • Create a Notification platform event with the following settings:
    • Notification as the name of the label.
    • Notifications as Plural Label
    • Notification is the name of the object.
    • Real-time notifications as the Description 
  • Save the file.

Use of Platform Events in Salesforce

Here’s a rundown of how Platform Events are used in Salesforce:

  • Platform events are an essential element of Salesforce’s corporate communications platform and are used to provide custom notifications. The platform includes an event-driven messaging system that allows programs to communicate inside and outside of Salesforce.
  • Real-time Event Monitoring Object- Salesforce event objects store the event data for most Real-Time Event Monitoring platform events.
  • In a Shield Encryption org, you can encrypt platform event messages while they’re stored in the event bus for added security.
  • Platform event messages are published using an API by external apps. Insert events in the same way as you insert objects to publish them. To create platform events, you can utilize any Salesforce API, such as the SOAP API, REST API, or Bulk API.

Wrapping Up

Platform events in Salesforce make it easier for businesses to communicate and respond to changes without writing sophisticated logic. Its unique feature is that publishers and subscribers can exchange real-time information through events. Also, one or more subscribers can listen to and act on the same event.

To get the most out of this Salesforce feature, ensure you work with the best Salesforce development company like CEPTES. A global Salesforce service provider with over a decade of experience, CEPTES can help you accelerate the business value of your investment through consultation, digitalization, and innovation. Click here to learn how to avail customized Salesforce solutions.


RealE 360
Real estate, Salesforce

CEPTES Announces the launch of RealE 360 on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

RealE 360 is a Salesforce native Real Estate CRM platform designed to support realtors in automating the pre-sales, sales, and post-sales workflows & processes.

Bengaluru, 15th September 2022– CEPTES today announced the launch of its 100% native Real Estate CRM platform known as RealE 360 at Dreamforce 2022.

To help brokers, agents, property managers, and investors manage the lead acquisition, lead nurturing, marketing, sales & payment, CEPTES Software has introduced RealE 360- a comprehensive Real Estate CRM, on Salesforce AppExchange.

The integrated platform of RealE 360 confers businesses with enhanced Sales ROI, improved agent productivity, streamlined processes, and reduced sales expenses. The best thing that makes RealE 360 a front runner in the market is its premium features that take care of all the aspects of a real estate business.

RealE 360 is available to customers on the Salesforce AppExchange at RealE 360: A Powerful All-in-One Real Estate CRM.

Comments on the News 

“After successfully launching various native Salesforce applications for the data management industry, we decided to pivot to a new industry with lots of challenges and scope. To our research, real estate is one of the most effort-consuming industries as it is a mixed bag of processes. So, we simplified realtors’ jobs by designing a solution that eliminates manual labour and takes the business up a notch.” Mr Priya Ranjan Panigrahy, CEO and co-founder of CEPTES Software, explains the reason behind the inception of RealE 360.

Mr Vipul Khandelwal, the Product Owner of RealE 360, highlights the idea behind the integrated Real Estate CRM, “The main idea behind RealE 360, is to automate workflows and enhance the Sales ROI. RealE 360 does an excellent job of covering many real estate factors, including complete property management, lead and customer management, partner management, inventory management, document management, and process automation.”

“RealE 360 is our endeavour to provide real estate organizations with unique, user-friendly technology for 360-degree real estate business growth, which not only reduces their budget but also helps them save time. I’m ecstatic to see that we were able to turn our vision into a practical reality. RealE 360, in my opinion, will be one of the next major real estate solutions for companies seeking technological transformation.”

CEPTES Sponsoring at Dreamforce 2022

CEPTES is a Navigator sponsor at Dreamforce 2022. CEPTES is exhibiting at booth #341, showcasing its diverse Salesforce service capabilities, Real estate Automation application (RealE 360), Native Integration application (200 OK) & the Data Management Suite (DataArchiva, DataConnectiva, DataBakup, XfilesPro, DocuPrime).

Salesforce, AppExchange, Dreamforce, and others are among the trademarks of, inc.

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies, developers, and entrepreneurs to build, market, and grow entirely new ways. With more than 7,000 listings, 10 million customer installs, and 117,000 peer reviews, AppExchange connects customers of all sizes and across industries to ready-to-install or customizable apps and Salesforce-certified consultants to solve any business challenge.

About CEPTES Software

CEPTES is a leading cloud service provider that offers innovative business solutions on the world’s #1 cloud platform. In its 12+ years of inspirational journey, they have enabled 1000+ companies across industries to transform multiple key business verticals. Widely considered a leader in building future-ready products & offering managed services, CEPTES has 7+ vastly popular applications, including DataArchiva, DataConnectiva, DataBakup, XfilesPro, DocuPrime, RealE 360, and 200 OK.

To know more, please visit

Media Contact

Ceptes Software



Salesforce PDO
Salesforce, Salesforce PDO

Salesforce PDO: The best way to start an AppExchange Business


For the past several years, Salesforce has been a massive success. For years, it has consistently been the leading provider of CRM solutions. Salesforce revenue for the twelve months ending April 30, 2022 was $27.940B, a 25.01% increase year-over-year, with 83 percent of Fortune 500 companies using it in 150,000 prospective enterprises. 

The main goal is to increase the number of products and businesses in Salesforce’s marketplace, allowing them to sell their services. Professional Salesforce developers, often known as Product Development Outsourcers or Salesforce PDO, help with this.

These PDOs are particularly well-versed in the technical aspects of Salesforce operations. They are familiar with the business models used by Independent Software Vendors’ ISVs. 

As a result, this post will focus on Salesforce PDO (Product Development Outsourcers), emphasizing their key advantages, types, and how to identify Salesforce PDOs on AppExchange. 

What is AppExchange, and how does it work?

A marketplace listing on AppExchange offers a suitable solution or extension. It gives vendors a place to define their products in-depth, including pricing and support options, videos, and other content possibilities. Based on the solutions, these lists are categorized. 

To be approved by Salesforce, apps on the AppExchange must undergo a vetting and testing procedure. This approval procedure assures Commerce Cloud clients that an app (or integration) is secure, well-designed, and ready to use. SFCC customers are adopting fewer and fewer vendor integrations that are not approved on the AppExchange. 

What is a Product Development Outsourcer (PDO) for Salesforce?

PDO (Product Development Outsourcers) are a Salesforce consulting firm with experience developing commercial apps. They are usually matched by industry and cloud product knowledge to provide product expertise, development, and technical support to businesses. 

Independent Software Vendors (ISVs) can use a noteworthy PDO to help them form good business values with their clients from the Salesforce software ecosystem, also known as the Salesforce AppExchange. Independent Software Vendors (ISVs) who integrate their existing systems or create new ones for the AppExchange marketplace might have a lot of success. Salesforce consultants with extensive experience developing AppExchange apps could save ISVs time, money, and headaches. 

Salesforce PDO

How does it function?

Salesforce PDO have a thorough understanding of the Salesforce system and can create apps to support numerous lines of business across multiple enterprises. Salesforce PDOs must have extensive Salesforce knowledge, a track record of exceptional project delivery, and a commitment to quality for product development services. 

Using a PDO can improve an ISVs chances of creating a fantastic solution because most PDOs use solid configuration and UX design standards with native Salesforce frameworks.

It’s not enough to have solid Salesforce development skills. PDOs understand how to design managed packages for scale, modularity, and varied customer host organizations and how to prevent common security mistakes detected during the rigorous security review process, which takes about eight weeks after development. 

It’s exceedingly tough to pass the security evaluation the first time, yet it’s critical for speed to market and gain a competitive advantage.

Also read: 6 best tips for Salesforce ISV Success

What are the benefits of working with a Salesforce PDO Partner?

Certified Specialist, Certified Navigator, Specialist Navigator, and Master Navigator are the four clusters and degrees for PDO businesses. 

It might be tough to locate the proper specialist for your business needs because the Salesforce ecosystem is continually growing and evolving, and there are many Salesforce partner organizations. Selecting from the pool of Salesforce PDOs ensures that your app will be of top quality and that you will receive excellent product development services. 

PDOs are well-positioned to incorporate new features into the product roadmap because they stay up-to-date with the Salesforce platform and technology releases. They will always choose the best approach based on their experience with what has worked and failed in the past.

Some valid arguments for hiring a Salesforce PDO team include the following:

#1 PDOs in Salesforce are in charge of the entire product lifecycle:

Salesforce PDO can provide you with vital information to help with the future scalability of your project, from vision to delivery. Whether you’re just brainstorming or stalled in the AppExchange security review process, the PDO team is in the best position to deliver your software to the finish line.

#2 PDOs can assist you in closing a sale more quickly:

PDOs can accurately analyze the budget and schedules by executing a successful technical pre-sales process. This would allow the sales staff to quickly close the business by having all the answers to the client’s questions. 

#3 PDOs will assist you in completing the Security Review:

The Appexchange Security Review is a lengthy and challenging process. PDOs have a lot of expertise in navigating products through reviews. They’ll make sure the product is scalable and adaptable.

#4 PDOs can help with market strategy and consumer satisfaction:

PDOs can assist you in determining the appropriate method and gathering the necessary data to bring your product to market. They have extensive experience with the most effective business methods for promoting and distributing AppExchange startups’ products. PDOs can also advise you on if your idea is commercially viable and how to improve its chances of success. 

Hire Salesforce PDO

Salesforce PDO can assist with the preparation of technical documentation in the following ways:

  • The PDO team can assist your business get more out of a product or app idea by preparing and transferring technical information, codebase updates/improvements, press kits, integration APIs, and pre-sales campaign data.
  • Time and Cost Savings: Using a PDO to manage your project is faster and less expensive. You’ll pay less in the long run, and your software will be available sooner.
  • Passing the Security Review is a given: Your PDO will take care of the entire security evaluation procedure, increasing the likelihood of your product’s success. 
  • Salesforce development: PDOs must be skilled in creativity, product support, package review, and optimization, and they must also be familiar with several well-known Salesforce design patterns. This expertise will improve your app’s chances of being accepted by the AppExchange in a short period.


The Appexchange Security Review is a lengthy and challenging process. PDOs have a lot of expertise in navigating products through reviews. Partnering with a Salesforce PDO team to manage your project is both faster and less expensive. PDOs thoroughly understand the Salesforce system and can create apps to support numerous lines of business across multiple enterprises. 

PDO understands how to design managed packages for scale, modularity, and dealing with various customer host organizations. You’ll save money in the long run, and your software will be available sooner.

Best tip for Salesforce ISV success
Salesforce, Salesforce ISV, Salesforce PDO

6 Best Tips for Salesforce ISV Success


Over the last two decades, Salesforce has established its supremacy in the CRM sector. Salesforce has grown from a small startup in 1999 to a significant player in the SaaS industry. Salesforce, which currently generates over $17 billion in revenue. Salesforce and its ecosystem of partners will create 9.3 million new jobs and $1.6 trillion in new business revenues worldwide by 2026.

The “Salesforce Economy” includes Salesforce consulting partners, ISV partners (apps), and third-party providers brought in by Salesforce customers themselves. It has become the ideal alternative for many firms to introduce their products and services to clients. 

More than 3,500 apps are available on the AppExchange, which has surpassed 9 million downloads. If you’re an ISV who happens to be intrigued by the Salesforce ecosystem, you’ll undoubtedly have questions about why becoming a Salesforce ISV partner is so valuable.

What is a Salesforce Independent Software Vendor (ISV)?

A Salesforce ISV is a partner that has built a Salesforce platform product available on the AppExchange. As a product company, they customize their section administrations and solutions on top of the Salesforce platform to meet the unique business requirements of current customers. 

Salesforce ISVs primarily focus on developing bundled applications that can be easily integrated into a Salesforce company after being downloaded from AppExchange. As a result, customers receive updates and functionality tailored to their specific business needs.

What to look for when choosing a Salesforce PDO?

The ISV group takes the mystery out of application development by hiring a product development outsourcer who has provided evidence of progress in researching the Salesforce ISV procedure. We premium this capability for our customers using our application development services.


Without delay, investigate the complexities of the ISV, product, legal, and sales groups: Understanding how to communicate with essential Salesforce colleagues will help you avoid avoidable schedule delays. The finest Salesforce PDO makes those linkages so that plan proficiency can be increased.

Adjust the field arrangement to fit the go-to-showcase system: The ISV partners with the most obvious chance for advancement will address an industry issue that Salesforce does not address locally. You can synergistically distribute your application and Salesforce center by aligning with the field.

Consistency with ISV group requirements besides delivering an ISV solution, ISVs must maintain focus to follow the AppExchange group’s functional cycles. Don’t put your posting at risk for resistance from Order Entry to Reporting to Security Review resubmissions.

You may benefit from a partner’s experience and knowledge of the Salesforce ecosystem by working with a PDO.

Salesforce PDO

Critical Tips for Salesforce ISV Success

#1 Choosing a Business Model

Which business model you choose will be determined by the programme’s type of management. Your application may require monthly updates and experience or offer an unusual move up to the client’s Salesforce framework. You might find that month-to-month memberships work better for extra things produced using the ISVforce model.

You should also examine the number of people needing access to your application within each client’s firm. If businesses are likely to gain more significant benefits from your solution as more of their users utilize it, then granting licenses based on the number of users is a good idea.

#2 Keep an eye on your partner’s scorecard

It’s vital to take a deep look at your partner scorecard, which can be accessed under the Manage tab in the partner local area and represents your Salesforce ISV standing. Several factors go into determining your score:

  • The rate of deterioration
  • Client feedback
  • Identification of trailheads: ACV
  • Development for total revenue
  • Fairness and receptivity

Make sure you understand where you are now and what you can do to improve your position as an effective ISV. While getting to the summit requires a significant amount of money, most ISVs who plan should be able to reach the summit level.

#3 Have a clear idea of what you want to achieve

One high-priority clarification regarding the application’s requirements, just like any other product. This clarity can aid in more accurately evaluating the chosen application’s functionality. Business groups frequently look for application exchanges at the accompanying events.

When businesses require data cleansing, such as after discovering a large amount of duplication, they look for a practical way to consolidate records in bulk. For marketing, specifically when looking for a cost-effective way to handle mass mailings, at the same time, looking for different techniques to track out information on a guide for a specific material and looking for a gadget to perform a similar task with a large number of records.

For example, simplifying document generation, memorizing data sections for Salesforce, and producing receipts.

#4 First, give the programme a test run

We recommend evaluating a solution in a Developer Edition organization or a sandbox before implementing it in a production environment. The ability to try a demo of the app in your entire Salesforce organization before purchasing it is a fantastic feature that most AppExchange apps have. It is up to the application provider to decide whether to offer a test drive or a free trial, so you may not always be able to try the application.

#5 Check to see if the app is Lightning-ready

The Lightning Experience will eventually replace the Salesforce User Experience. For a good reason, many consumers are switching from the classic to the lightning experience. Each Salesforce release brings new Lightning-select functionality consumers demand, and you need your third-party apps to be compatible with these features.

#6 Examining the App’s Security

To authenticate the app’s security, keep the following points in mind: Prepare by reviewing the Security Review Requirements and ensuring that your app meets the Salesforce AppExchange security requirements. Pass the required security review, which examines the security characteristics of the programme. Enable the Free Trial Option before executing the application.

Start using the app. After meeting the standard requirements, the application is ready to be released on the Salesforce AppExchange.

Salesforce ISV


Salesforce’s massive acquisitions, such as Tableau and MuleSoft and its propensity for technology trends like Artificial Intelligence (Einstein) and personalization create an enormous potential for app developers to add new modifications to Salesforce via AppExchange.

If you want to build and deliver a business-specific application using the Salesforce environment, look for a Salesforce ISV partner who meets all of your requirements. A strong ISV partner can help you maximize the CRM platform and achieve your company’s goals.

A guide on Salesforce career path
Salesforce, Salesforce Careers, Salesforce Developer

Salesforce Career Path- A Complete Guide to look out in 2022


Salesforce is now the most popular CRM software used by businesses worldwide. The platform’s growth also has resulted in many blooming salesforce career opportunities that are highly sought after. And the best part- you can start your Salesforce journey by getting a Salesforce Certification.

Before we get into Salesforce certification and Salesforce job opportunities, let’s see what Salesforce is.

What is Salesforce?

Salesforce is a well-known cloud computing platform specializing in CRM software, helping businesses engage with current and potential customers more effectively. In other words, it’s an integrated CRM platform that aims to provide a single, shared, and comprehensive view of each customer to your company’s many departments.

Salesforce is built on a multi-tenant architecture, which offers features like API integration, configuration, scalability, free capacity, minimal ownership costs, platform support, and more. It’s also completely adjustable, allowing you to customize it to meet the unique demands of businesses. 

As of August 2022 Salesforce has a market cap of $187.02 Billion. This makes Salesforce the world’s 56th most valuable company by market cap.

Why is Salesforce a good career?

#1 A good number of Opportunities

The Salesforce ecosystem is huge. Once you’ve joined, you’ll have plenty of opportunities to land a job and make a living. Since many businesses today use Salesforce CRM, you can be assured that you can land a job even in the same city where you live. Also, the salary is fantastic. Naturally, when talent competition is this fierce, professionals with the right training can command impressive salaries to match their skills.

#2 Scope for Improvement and Development Throughout

Another excellent aspect of a Salesforce profession is the opportunity for advancement. You start as a junior resource, but you can swiftly rise through the ranks of this career. Salesforce professions are fast-paced, unlike many other fields where advancement and advancement into management roles can take years or even decades. You can change your Salesforce career at any time during your career in Salesforce. There’s always room for new Salesforce technologies to be learned and expertise to be gained.

#3 A community that is large and welcoming

The Salesforce ecosystem is well-known for being welcoming, cooperative, and amicable. Internal Salesforce employees, as well as independent Salesforce experts that work for clients, partners, or ISVs, make up the Salesforce community, also known as the Ohana. Being a part of Ohana means adhering to the Salesforce platform’s ethos and ensuring trust, growth, innovation, and equality in daily operations.

#4 Multiple Career Path Options

Salesforce is extremely popular and in demand across various industries, departments, and functions. Therefore, you’re not limited to a single sector or department. If you get bored working in manufacturing, you can go to a company that focuses on software, banking, or even non-profits, all of which Salesforce dominates.

Salesforce offers several certifications as a means of demonstrating and showcasing your abilities. The higher your qualifications are, the more in demand you will be and the more money you will make.

Worried about the various career opportunities Salesforce has to offer? We have you covered! Keep reading to know the different career paths after getting your certification.

Types of Jobs after Completing Salesforce Certification

Salesforce Certification is essential for starting your career in Salesforce. To excel in getting a job in the next 2 to 6 years, here are some of the most popular Salesforce profiles you may apply to after completing your online Salesforce training programs and receiving your Salesforce certification:

  • Salesforce Architects
  • Administrators of Salesforce
  • Salesforce Consultants
  • Lead Developer for Salesforce
  • Business Analyst at Salesforce
  • Architect for Salesforce
  • Domain Architect at Salesforce
  • Salesforce Certified Solution Architect for Mobile Devices
  • Designer of the Salesforce Development Cycle and Deployment
  • Salesforce Pardot Certified Consultant
  • Salesforce Marketing Cloud Certified Consultant
  • Project Manager for Salesforce
  • Salesforce consulting services

Salesforce consulting services

Choosing your Salesforce career path

The two main Salesforce career paths that are booming right now are:

Salesforce Administrator

Salesforce administrator is one of the most challenging and demanding jobs nowadays- since it is responsible for managing the company’s Salesforce services. It’s not just a respected and highly valued profession in and of itself but also a terrific stepping stone into other Salesforce ecological careers.

Salesforce Admins are in charge of various responsibilities, including assisting users with report development and password resets, maintaining data quality, adding fields, and doing backups. Also including: 

  • Unlocking user accounts and resetting passwords 
  • Adding new IP addresses to white-list
  • Create sophisticated workflow rules and a process for approval.
  • Work on the metric report.
  • Work on activities related to security and user management.

The Salesforce Administrator’s obligations are critical and significant, varying depending on the hierarchy level, complexity, and several users. They must have extensive knowledge of Salesforce CRM and the platform. Depending on the firm’s size and other considerations, the function of the Salesforce administrator may vary from one company to the next. However, as previously stated, they continue to carry out their essential obligations.

Salesforce Developer

This career path is ideal for you if you have a coding background or are interested in coding. As the name implies, Salesforce developers design, code, and implement Salesforce applications. Meeting with project managers to establish CRM needs is one of the tasks and functions of a Salesforce developer. Other tasks include:

  • Salesforce application design, coding, and implementation.
  • Developing deadlines and development objectives.
  • Testing The application’s stability and functionality
  • Bug fixing and troubleshooting
  • Maintaining the application software’s security and integrity.

Salesforce Developers must be able to alter current source code or generate new code based on business needs. Typically, each platform necessitates the use of a platform-specific developer. Similarly, each major client is assigned to a distinct developer. Visualforce and Apex are two main languages that any Salesforce Developer should know.

Are Salesforce Professionals Paid the Heavy Pay checks?

Skills in Salesforce are in high demand. The highest-paying job on the pyramid, for example, is Technical Architect, which earns an average of $150,000 per year in the United States. In India, a Salesforce Consultant makes an average of Rs 8,85,284 per year but can earn up to Rs13 lakh per annum. Of course, the salary depends upon your skills, so be sure to choose the right career path, and go for reputed Salesforce certification only.

Summing Up

Today, not only is Salesforce behind the scene of many Fortune 500 companies, but the platform has infiltrated its way through small businesses and start-ups as well. So, it’s safe to say that Salesforce is here to stay. Thus, naturally, so are the career opportunities associated with it. Want to learn more about Salesforce Certification? Contact us today!



200OK by CEPTES: The journey from LwAPIC to 200OK

A product name is the first element that your target market will encounter. Sometimes we don’t get the right product or brand name the first time, which is entirely OK. As a company, it is vital to give your product a distinctive, memorable, authentic and enduring name. The name should be the one that sticks in your customer’s minds, builds a strong relationship and trust with your customers and remains relevant as the company grows.

In a nutshell, a strong product name will help companies to create a strong brand and reputation in the targeted market. Hence organizations need to choose a name that lasts forever. 

Advanced Integration Platform

In 2021, CEPTES Software developed a product, an integration connector built on the Salesforce Lightning Platform, to help businesses integrate third-party APIs, cloud services, and applications directly or indirectly with Salesforce. LwAPIC is a Lightning integration platform that connects Salesforce (inbound/outbound) to any external system without coding.

“LwAPIC = Lightweight Any Point Integration Connector”

Developing an application or a platform with advanced features and functionalities is quite challenging, but deciding on a name for that particular platform because that name reflects the brand’s tone of voice. 

When LwAPIC was released, the company realized that the product was doing great, but the customers were facing issues with the name in terms of its pronunciation. Also, the name was not justifying the offerings. So, the company has decided to rename one of the most advanced platforms, LwAPIC.

Introducing 200 OK

Thus the experts at CEPTES embarked on a mission to come up with a name that not only justified the offerings but also helped customers to pronounce the name easily. The experts came up with the name 200 OK for the integration platform.

200 OK is the HTTP 200 OK success status response code indicating that the request has succeeded. The meaning of success depends on the HTTP request method: GET: The resource has been fetched and is transmitted in the message body.

200 OK resembles SUCCESS; this is one of the core factors that inspire the CEPTES experts to rename the integration platform from LwAPIC to 200 OK. Today the product successfully runs with the name 200 OK: The Promise of Security in Every Call Out.

Switch to 200 OK today and see the magic of this Integration connector in minutes.

To know more about 200 OK, visit

Partner Benefit with Ceptes

Partner benefits with CEPTES

Choosing the right partner is essential for achieving your Salesforce dreams and product success. And it’s a serious decision. One that could determine your project outcome and can have long-term effects on your business.

At CEPTES Software, we believe that a collaborative partnership offers up new opportunities for both companies in a variety of ways. A good partnership, in our opinion, is one in which everyone wins, and a success story is created.

A leading reason our clients partner with us is that we’re closely entwined with the norms of the Salesforce industry. You can rely on us for quick response times, creative solutions, and exceptional customer service.

As a trusted Salesforce partner to businesses worldwide, we have a proven track record of assisting them in bringing their ideas to reality.

Here are the top five reasons that encourage our clients to choose CEPTES so you can decide if we are the perfect partner for you.

A decade of experience

Since we opened for business almost twelve years ago, we are helping businesses get the most out of their Salesforce investments. With such a long history, our clients feel confident considering that they have a partner who is well familiar with their work. Whether your requirements are straight or complex, there’s a good possibility that our team has already dealt with something identical before and is fully aware of what it takes to succeed in your project.

Passionate and qualified experts

Over 90% of our team members are Salesforce certified. In addition to their competence, our experts are passionate about assisting our clients in achieving success. Look no further if you want assurance that your partner will be there for you when you need them. We will put all of our attention into assisting you in resolving your problems from the moment of our initial contact.

Our CSAT score of over 95% reflects that one of the primary factors in why clients select us as their partner and stick with us over the long term is the quality of service we offer. 

Global knowledge

We have worked with more than 1000 customers globally across 5 continents. Due to our extensive experience at the top of the IT industry, we have knowledge in a variety of sectors. No matter where in the world you are or whatever is your target market, CEPTES has the global infrastructure, in-depth understanding of local regulations, and track record of market success to support you.

Proactive approach

We continually work to find solutions, even for problems our clients aren’t yet aware of, because we have a great sense of identification with client projects. To achieve this, we leverage cutting-edge technologies and our business acumen. 

We feel a responsibility to get the best for our clients. Having a sense of duty drives us to constantly look for ways to offer value, solve issues before they arise, and follow client standards with enthusiasm.

Unique strategies

Our approach is undoubtedly innovative. We are always seeking new ways to execute the projects accurately and with minimal resources. Likewise, we aim to make the most of Salesforce’s technological advancements. 

We carefully choose teams for each project to ensure that the people with the most relevant technical expertise are paying close attention to each stage.

Bottom line:

With a global footprint and a history of innovation and customer satisfaction, we can assist you in pioneering, expanding your foothold, and boosting business success.

Owing to our industry presence of 11 years & comprehensive range of technological solutions, we can assure you successful business outcomes along with an augmented market worth.


Connect with us today.

Salesforce Consulting Companies

Top 15 Salesforce Consulting Companies -2022 (Appexchange Reviews , Projects..)

Salesforce consulting is the process of identifying, evaluating, analyzing and implementing the right Salesforce solution that addresses current business objectives. 

The greatest benefit of hiring a Salesforce consulting Partner is the ability to add additional value during your Salesforce implementations. These companies provide leading Salesforce consultants and experts who are dedicated to helping you achieve your business goals as quickly and easily as possible. 

Our mission is to help you get the most out of Salesforce. Therefore, we have compiled a list of the best and most trusted Salesforce consulting companies that are dedicated to helping you achieve your goals through customized salesforce roadmaps and custom workbooks.


What are the advantages of partnering with Salesforce consultants?

Salesforce consulting is one of the most in-demand services worldwide. Businesses seek partners with such enterprises to boost their profits, sales, and customer service. As a result of the rising demand, various Salesforce consulting services companies have sprung up.

Salesforce Consulting firms help businesses achieve their objectives by aiding them with Salesforce deployment, data integration, customization, AppExchange, and other activities. 

Companies/businesses who require assistance with software migration, implementation, systems integration, and custom application development can turn to these companies for aid. They demonstrate their expertise by maintaining current Salesforce certifications and displaying portfolios of successful projects. They assist you in improving and growing your business while also increasing your experience. 

The benefits of partnering with salesforce consultants are:-

  • Simplifies operations
  • Ensures effortless salesforce implementation
  • Save time
  • Enhances productivity
  • Helps to evaluate processes and strategies
  • Improves decision making
  • Boost ROI

Choosing the ideal salesforce partner can be difficult, especially if you have no prior expertise in the process. Below are the Top 15 Salesforce consulting companies based on their reviews and projects completed


#1. Iflexion

Appexchange Rating : 5 *****

Completed Projects : (35)

Iflexion focuses on Salesforce consulting projects of all sizes and scopes, addressing the needs of SMEs and large corporations. They’ve been with Salesforce since its inception as the world’s most popular CRM platform, and they’re now certified to assist you in leveraging its capabilities professionally. Today, they help businesses take their first steps toward business process automation, upgrade existing Salesforce-based solutions, and boost their operations with custom apps. 

They assist businesses with improving their Salesforce solutions by resolving performance issues and introducing upgrades through AppExchange plugins, custom-coded features and UI, or third-party software integrations. After examining the system, their team identifies inefficiencies and device solutions to address them and fulfil your requirements. Iflexion, a Salesforce consulting company, offers a comprehensive approach to solving business problems.

#2. CEPTES Software

Appexchange Rating : 5 *

Completed Projects : 56 

CEPTES Software understands particular business demands and helps you transform your organization beyond conventional functionality thanks to their decade of experience in the Salesforce ecosystem and their work with 250+ customers throughout the globe from various sectors and sizes. They assist businesses in improving their productivity by providing multiple Salesforce solutions. 

You can work with Ceptes to meet your custom Salesforce development demands and provide you with the best CRM solution for various customer needs across multiple industries. They provide high-end Salesforce consulting services. You also can partner up with Ceptes for the following services:-

  • Salesforce QA services
  • Salesforce Analytics
  • Salesforce advisory
  • Salesforce integration
  • Salesforce customization
  • Salesforce implementation
  • Data backup & recovery
  • Field service operations
  • Lighting migration
  • Salesforce Development

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    #3. Abelian

    Appexchange Rating : 4.3*

    Completed Projects : 04

    Among the services Abelian, a certified Salesforce consulting partner, are Salesforce configuration, app development, system integrations, and support. Their staff is made up of seasoned pros with more than 50 Salesforce certifications. Abelian’s goal as a Salesforce consulting firm is to assist clients in creating a personalized Salesforce experience, which they execute using an agile methodology. 

    #4. iTechArt 

    Appexchange Rating : 5 *

    Completed Projects : 24

    With over a decade of experience in creating customer-centric solutions, we are one of the next-generation Salesforce consulting firms. iTechArt has experience in more than 30 industries, which means their qualified consultants have the essential abilities to dig into your company’s specific demands and objectives.

    iTechArt collaborates with fast-growing startups and cutting-edge tech firms to develop products that improve operational efficiency and customer experience and maximizes ROI. Through iTechArt’s Salesforce practice, you can fully utilize the power of digital, innovate at speed and scale, and achieve profitable Salesforce development

    #5. Bluewolf

    Appexchange Rating : 0

    Completed Projects : N/A

    Bluewolf works with and empowers small, medium, and big businesses to increase profits and revenues. One of Bluewolf’s key goals is to ensure that businesses provide exceptional customer service, increasing their reputation and customer base. Companies can save money on extra expenses, such as higher marketing costs, thanks to their excellent reputation. The company takes advantage of IBM’s dominance in cloud services to assist customers in meeting increased service standards. Clients can save money by implementing Salesforce and cloud services. It has substantial consulting experience in a variety of industries. 

    #6. Fexle

    Appexchange Rating : 5 *

    Completed Projects : 72

    Fexle Services is a top-rated Salesforce consulting firm in the United States and India that ensures you get the most out of your Salesforce investment. It also has a highly trained team of Salesforce consultants who leaves no question unanswered in providing out-of-the-box Salesforce solutions and the greatest of the Salesforce platform to bolster your CRM efforts. Fexle has acquired the Gold Consulting Partner badge, indicating that you can count on us for high-quality solutions. This Salesforce CRM software firm employs a highly qualified staff of Salesforce consultants, administrators, and developers who work around the clock to resolve all your Salesforce-related issues and create custom Salesforce-based applications. 

    #7. ScienceSoft

    Appexchange Rating : 0

    Completed Projects : 03

    Salesforce consulting services from ScienceSoft are designed to help you with your sales, marketing, and customer service needs. They leverage their extensive CRM consulting knowledge to help businesses in professional services, retail, IT, manufacturing, financial services, healthcare, and other areas reap the benefits of Salesforce implementation. 

    #8. Cymetrix

    Appexchange Rating : 0

    Completed Projects : 01

    Cymetrix is an offshore software development business and a Salesforce Consulting partner with experience working with customers across multiple Industry clouds. They will help you start and deploy Salesforce products into your business process by employing industry standards for Salesforce implementation by redefining your Salesforce Consulting verticals by Sales, Service, and Marketing Cloud.

    #9. Extentia

    Appexchange Rating : 5*

    Completed Projects : 71

    Extentia is a Salesforce Silver Product Development and Consulting partner dealing in Lightning Ready services, third-party integrations, and AppExchange development. Salesforce’s app development team has a lot of experience in this industry. Aside from that, customers have access to a wide choice of high-quality and very effective Salesforce products. Service cloud, community cloud, financial services cloud, marketing cloud, and more are all included.

    #10. Zensar

    Appexchange Rating : 5*

    Completed Projects : 81

    Zensar has been a prominent Salesforce Silver Consulting and Implementation partner for more than ten years. It is well-positioned to lead award-winning projects for clients in the Insurance, Financial, Retail, Hi-Tech, and Manufacturing industries. Their CRM knowledge allows them to provide end-to-end modernization solutions for old applications. 

    #11. Strategic Growth Inc

    Appexchange Rating : 5*

    Completed Projects : 399

    Strategic Growth Inc. is a highly regarded Salesforce consulting firm. They do, however, employ more than 50 people. They specialize in enterprise application modernization, custom software development, and application management, in addition to Salesforce application development. 

    Get Your Salesforce Roadmap Now!


      #12. Creative Sparq

      Appexchange Rating : 5*

      Completed Projects : 11

      Creative Sparq is one of the best Salesforce Consulting companies in the USA. They have decades of experience offering complete digital solutions and world-class customer service. Furthermore, their committed team of professionals helps organizations grow faster by streamlining inefficient processes and implementing the appropriate technologies.

      #13. Cloud Analogy

      Appexchange Rating : 5*

      Completed Projects : 23

      Cloud Analogy is a leading Salesforce Development Company that specializes in end-to-end Salesforce consultation. Customization and execution are included in the consultation service. As one of the top Salesforce Development firms, Cloud Analogy tries to provide top-notch Salesforce products, solutions, and services to help businesses become more connected, more innovative, and sustainable. 

      #14. Cyntexa

      Appexchange Rating : 5 *****

      Appexchange Reviews : (35)

      Cyntexa is a relatively new Salesforce consulting partner with offices in the United Kingdom, the United States, the United Arab Emirates, Singapore, Australia, and India. The company began operations in 2018 and has an entire staff of Salesforce-certified specialists to provide comprehensive Salesforce solutions. They assist businesses in planning, building, and implementing end-to-end Salesforce Development Solutions depending on their company needs with one of the leading Salesforce Development companies.

      #15. Ergonized

      Appexchange Rating : 4.2*

      Completed Projects : 08

      The organization is a Salesforce Consulting Company with over 12 years of consulting and development experience. Their goal is to assist clients in achieving their key business objectives in a more aligned with their specific needs and preferences. They help businesses implement Salesforce successfully and cultivate positive customer relationships. 


      There are numerous top salesforce consultants. However, not all of them may be able to suit your company’s specific requirements. It would be best to consider several aspects before deciding on an appropriate salesforce business. Services provided, experience, competitive advantage, and other benefits such as long-term relationships are all examples. These characteristics will assist you in finding the best salesforce consulting companies dedicated to meeting your requirements.

      Salesforce Consultant
      Salesforce, Salesforce Consulting

      Why You Should Hire Salesforce Consultant for Your Business?

      Salesforce is without a doubt, one of the most widely utilized business software platforms today. For businesses looking to manage their business solutions seamlessly, Salesforce offers a wide range of products and services – that can do just that and more. It’s a one-stop solution for companies to manage their CRM, marketing, and all of their data in the cloud form.

      However, many businesses today cannot get the most out of what the application has to offer. What goes wrong, you might wonder? What could be the potential flaws in their Salesforce implementation? To start, the software’s size and robust features mean one thing: it can be challenging to design, install, maintain, and use. 

      Therefore, considering hiring a trained and experienced Salesforce consultant to assist you to get the most out of this CRM, is not a bad idea. Doesn’t matter if you are a small business or a big company with thousands of employees, hiring professionals with a significant level of experience, skill and insight can only take your business up. A reliable and cost-efficient way- if you ask us. 

      In this article, we discuss a list of reasons explaining why your business should right away invest in a Salesforce Consultant. However, before attempting to understand all the benefits, let’s take a look at Salesforce as a platform.  

      What is Salesforce?

      Salesforce is one of the world’s leading cloud computing services as a software (SaaS) firm and specializes in customer relationship management (CRM). Be they Fortune 500 corporations or small startups, every business today is acquainted with the functionalities and benefits of the software.

      Some of its most products are :

      • Salesforce Sales Cloud
      • Pardot
      • Salesforce Marketing Cloud
      • Salesforce Service Cloud

      Benefits of Hiring Salesforce Consultants

      • Get experienced professionals

      Salesforce experts, without a doubt, have more expertise and knowledge of the Salesforce platform than your admin team. A Salesforce consultant can assist you in overcoming frequent roadblocks that they have when using the software for the first time as well as regularly. 

      They offer a well-established methodology with a broad viewpoint, so you can see how your consumers’ needs relate to your business more clearly. With the skills and experience of skilled Salesforce consulting teams, you won’t have to worry about losing time with Salesforce implementation.

      • Avoid the most common blunders

      Prevention is better than cure- businesses know this saying all too well. Even a rapidly growing successful business can become prey to internal technical issues, resulting in huge losses. Salesforce being a vast platform, it does leave space for such issues to arise in the future.

      When you hire a Salesforce Consultant, you get to gain a comprehensive understanding of the issues that might develop with any CRM system, such as the fact that a specific solution does not suit your firm despite suiting other companies in your industry.

      • Stay updated with all the features

      Salesforce keeps launching updates, add-ons, and features, increasing the utility and efficiency of the platform. Salesforce consultants stay up to date on all the newest Salesforce platform updates, adds-on, and best practices. 

      They work with a large number of clients regularly and are well-versed in innovations as they emerge, keeping them updated on how to best use those changes to meet the enterprise’s goals. In short, hiring a Salesforce consultant makes sense because they are always working on the platform and can maximize Salesforce capabilities.

      • Support is always one click away

      You can always have access to the consultants in case any technical problem related to CRM occurs, and know that they are the best people to deal with it.  

      You can confidently transfer over support to the consulting firm once the project is concluded. Then you and your workers can focus on tasks that provide results rather than system maintenance and administration. 

      • Save time and resources

      Time is money in business and nothing is more frustrating in business than wasted potential. A Salesforce consultancy will ensure you are efficient with your time and resources. The professional consultants are experts at providing your business with tailored resources in a manner that is cost-effective and worth your time. Ultimately, when Salesforce is used properly, it can help you save time and resources across the board.

      • Save money

      Cost, maintenance, and human resources are all major determining elements that might result in a variety of charges. A Salesforce consultant does not have to work for your company full-time. You can employ Salesforce consultant(s) for specific project requirements, who are billed by the hour, whether you are a small business, a startup, or a huge corporation. 

      You may then use the Salesforce consultant’s experience for your specific needs. Further, there is no need for you to hire a full-time employee or team of employees as Salesforce admin, thus again saving you a lot of money.

      • Train your internal staff

      With the Consultant’s experience and expertise in this technology, a certified Salesforce consultant can also train your internal team and gain knowledge about the in and outs of the platform. A qualified consultant will also be able to assist you with future Salesforce projects, training, support, and issue resolution.

      To Sum Up

      We hope this article has given you an insight into how hiring a Salesforce Consultant can have many advantages. Let us know your thoughts on the same in the comments below!

      Salesforce Einstein AI
      AI, Einstein, Salesforce

      Salesforce Einstein AI – Artificial Intelligence for CRMs


      The world’s most savvy CRM, Salesforce Einstein, has taken technology to another level. It is artificial intelligence firmly integrated into the Salesforce platform, making Salesforce the globe’s most intelligent CRM. Salesforce Einstein is a conscious attempt by the company to make life easier for customer service reps and their administrators, and all CRM subscribers.

      What is Salesforce Einstein Analytics?

      In a word, Salesforce Einstein is artificial intelligence (AI) technology that has been integrated into the Salesforce platform and developed by Salesforce to improve proficiency, free up time for customer support representatives, automate reports, identify errors, and more.

      Einstein helps organizations better understand their current and potential customers so they can convert more leads and provide better service. It also analyses your data and concludes it to provide reports and make predictions unique to your company, customers, and potential customers.

      What makes Einstein stand out from the market?

      Data is the foundation, and everything you do starts with the information you collect. Your customer data is already in the CRM, and Einstein can help you do something more useful with it. It combines the power of email, social media, IoT, and external data.

      This data in your CRM becomes the gasoline that powers your AI models, and because it’s already organized, Einstein can begin learning, establishing processes, forecasting, suggesting, and automating.

      The Einstein Analytics application can successfully investigate complex datasets. And you’ll be able to see all of your data in one place and apply insights to improve your processes.

      The Benefits of Salesforce Einstein

      Deep Learning, Predictive Analytics, Natural Language Processing, Machine Learning, and Clever Data Discovery are all used to power Salesforce Einstein. Einstein models are made to order for each buyer. 

      With each encounter and piece of data, the model learns, self-tunes, and becomes more judicious. This aspect of Einstein’s intellect is now being incorporated into the commercial world by forecasting future behavior, generating relevant insights, and, in any case, automating errands.

      Here’s a quick rundown of the unique combination of Einstein’s advantages that sets it apart from other options:

      User-friendliness: Because Einstein is built on the Salesforce platform, it integrates smoothly with your Salesforce workflows. There is no need for data science expertise, Einstein can be used without prior training because it handles the data processing models.

      Customizability: In the case that cutting-edge modification is required, Einstein provides help that can be customized via code. Einstein examines whether the data models created are satisfactory and updated regularly.

      Salesforce automation: Einstein automates manual data entry and work procedures to do predictive analysis.

      Salesforce Einstein’s Role in AI Integration

      Here are a few ways Salesforce Einstein applies artificial intelligence to your daily operations:

      Sales Cloud Einstein: Sales cloud Einstein has a variety of capabilities, such as motion capture, insights on records, opportunities, contacts, and lead scoring, to help salespeople follow up on the correct leads and enhance conversions.

      Einstein, the Commerce Cloud: Einstein makes AI-powered commerce easier than you may think. Recommend the best products and deals expertly to boost order value using cutting-edge features. Model features include mobile site reference, design blueprints, order administration, Google Android Pay connection, and predictive sorting.

      Marketing: The AI platform allows users to forecast the ideal channel, timing, and content for a marketing message to reach your target demographic. It also helps you create campaign content tailored to your customers’ needs. 

      Service Cloud Einstein: Salesforce Einstein enables Salesforce’s contact ecosystems to automatically break down deep customer information using AI and machine learning in real-time. This component helps to provide a different customer service experience.

      The Einstein platform improves your CRM’s ability to break down billions of data points into predictive insights and prescriptive recommendations based on those findings.

      Wrapping Up

      Salesforce is ahead of the competition with the implementation of Einstein AI. Furthermore, the ability for independent developers to create bespoke apps that connect to the Salesforce Einstein network allows all Salesforce users to get personalized solutions for their sales, service, and marketing needs.

      Salesforce ensures that Einstein AI can handle a wide range of tasks, including lead generation, opportunity generation, email content recommendations, commitment scoring, post-classification, etc. And, because Salesforce is constantly adding new features, this list may become lengthy. Contact us for all your Salesforce requirements. We are a reputable Salesforce development company that will help you with the best Salesforce solutions suiting your business.


      Get in touch with us and our experts will guide you.