Salesforce Connections 2018: Salesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations

Salesforce has been working with Google in an effort to enhance their marketing effectiveness. Both the tech giants worked together utilizing respective platforms and strengths. After six months of endeavor, Salesforce Marketing Cloud went live with its first Google Analytics 360 integrations. The recent integrations are designed in order to help enterprises understand their customers...

Salesforce’s Q1 Revenue Beats Expectations

Salesforce delivered better than expected revenue numbers in its first quarter of 2019 fiscal year. As a result, Salesforce’s stock rose 4% on Tuesday. Salesforce has gained 74 cents per share (excluding certain items), while it’s revenue has touched $3.01 billion more than the prediction which was $2.95 billion as per Thomson Reuters. According to...

How Salesforce is using AI across its platform

In an interview during Salesforce World Tour in London this month, the head of the Salesforce Einstein product team discussed how they are using top-notch data science techniques and enable their customers to get best experiences in Salesforce’s SaaS platform. Since Salesforce has acquired MetaMind and appointed its Founder Richard Socher as the Chief Scientist...

Brace yourself for Salesforce Summer ’18 Release

Salesforce Summer ’18 Release is quickly approaching and within a month you can access the exciting latest features and functionalities. As stated by Salesforce, Summer ’18 Release features focused on delivering “more personalized and integrated customer journeys while enabling your team to work smarter with new levels of data insights across the Salesforce Org.” If...

Salesforce Named #1 CRM Provider for Fifth Consecutive Year

Salesforce has announced that they have been named the #1 CRM provider for the fifth consecutive year by International Data Corporation (IDC) in their latest Worldwide Semiannual Software Tracker. Salesforce is also #1 in customer service applications, sales applications, and marketing applications. Salesforce has increased their market share in 2017 by more percentage points than...

Salesforce Updated the Field Service Lightning for on-site Customer Service

Salesforce has recently announced updates to Field Service Lightning, a tool within the Service Cloud that helps employees to address customer service requests and on-site customer engagement. Since launching the tool two years back, Salesforce has been investing on a regular basis to enhance this tool in order to meet the evolving customer demands and...

Leading brands drive new levels of productivity and innovation with Salesforce Lightning

Global CRM leader Salesforce has recently announced that global enterprises like T-Mobile, Seagate, Penske Logistics, Aspect Software, Dot Foods, JLL, and Brooksource have significantly achieved higher productivity, built smarter apps with Salesforce Lightning. Lightning Boost the advisory engagement offered by Salesforce Success Cloud is helping global enterprises throughout their Lightning transition period and get results...